We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented by health professionals, with 52% of Americans reporting that they feel lonely and 47% saying their relationships aren’t meaningful. According to US Surgeon…
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn’t be surprised by a little deja vu this time around. The days of skyrocketing linear CPMs (cost per thousand viewers reached) amid declining ratings, fall schedules dictating dollars and early market movers are likely long gone. In this…
CBS and other well-known properties would be sold if Sony and Apollo are able to buy Paramount. But the new owners would keep the movie studio.
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels. “This has…
The offering from Disney and Warner Bros. Discovery shows how rival companies are willing to work together to navigate an uncertain entertainment landscape.
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies call it a “first of its kind” offering, with ad-supported and ad-free plans coming this summer. Between the lines The surprising news combines content…
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A Coca-Cola, em parceria com a agência David Miami, revelou uma nova campanha intitulada “Spills”. A ideia é celebra os momentos preciosos de conexão humana que muitas vezes fazem com que o refrigerante seja derramado. Com o lema “Worth every drop” (Vale cada gota), a campanha enfoca a verdadeira essência de estar com aqueles que …
Leia Coca-Cola encoraja celebrar o momento, mesmo que isso signifique derramar o refrigerante na íntegra no B9.
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo’s Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap’s CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The…
In a globalized, post-colonial world, it’s not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and influences? Chances are, everyone will have their own definition of what “Asian creativity” is to them. And it could very well be that none of…
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today–but it’s not one that most agencies would want to display in the lobby next to their Cannes Lions. Edelman, Havas, McCann and Ogilvy were each “dishonored” by winning…
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A Coca-Cola, em parceria com a agência David Miami, revelou uma nova campanha intitulada “Spills”. A ideia é celebra os momentos preciosos de conexão humana que muitas vezes fazem com que o refrigerante seja derramado. Com o lema “Worth every drop” (Vale cada gota), a campanha enfoca a verdadeira essência de estar com aqueles que …
Leia Coca-Cola encoraja celebrar o momento, mesmo que isso signifique derramar o refrigerante na íntegra no B9.
var HYVOR_TALK_WEBSITE = 10957;
A Coca-Cola, em parceria com a agência David Miami, revelou uma nova campanha intitulada “Spills”. A ideia é celebra os momentos preciosos de conexão humana que muitas vezes fazem com que o refrigerante seja derramado. Com o lema “Worth every drop” (Vale cada gota), a campanha enfoca a verdadeira essência de estar com aqueles que …
Leia Coca-Cola encoraja celebrar o momento, mesmo que isso signifique derramar o refrigerante na íntegra no B9.
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device’s size. Created in-house, “Crush!” takes a playful approach to product demonstration. Using an industrial-sized crusher, Apple flattened a slew of products meant to represent things the iPad Pro can…
O South by Southwest (SXSW), festival líder mundial em inovação e criatividade, vai lançar sua primeira edição europeia em Londres, em junho de 2025. O evento será sediado em Shoreditch, área conhecida por sua efervescência criativa e tecnológica. Londres é a segunda cidade fora de Austin a receber o SXSW. Em 2023 (e novamente em …
Leia SXSW anuncia expansão para Londres em 2025 na íntegra no B9.
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