The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The “Latin Boom” was so powerful, that it heralded the inception of the…
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No Reino Unido, o McDonald’s decidiu remover os icônicos sorrisos de suas caixas de McLanche Feliz. A mudança faz parte de uma campanha mais ampla para incentivar discussões abertas sobre saúde mental entre famílias. ? Foco na Juventude: A campanha, desenvolvida pela agência Ready10 e intitulada ‘The Meal’, coloca as crianças no centro da discussão …
Leia McDonald’s remove sorriso do McLanche Feliz em campanha de conscientização sobre saúde mental na íntegra no B9.
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A Unilever foi eleita a “Creative Marketer of the Year” por Cannes Lions em 2024, um reconhecimento que celebra o impacto duradouro e a inovação em marketing. Este retorno ao pódio, que não ocorria desde 2010, vem após uma década de campanhas marcantes e acumulação de centenas de Lions, segundo a organização do festival. ? …
Leia Cannes Lions 2024: após 14 anos anos, Unilever reconquista posto de ‘Creative Marketer of the Year’ na íntegra no B9.
Major League Soccer has a robust post-pandemic story to tell, and it’s found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history. MLS has grown from 19 teams in 2014…
A striking fact lays bare inequities in corporate leadership: There are more men named “Dick” on public company boards in the U.S. than women or diverse groups. “So Many Dicks,” the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and…
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company’s first deal with a social platform and offering more specific measurements beyond estimates. Over the last six months, Scope3 has worked with Snap to develop ways of measuring the carbon emissions associated with the different types of…
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| THE ORIGINAL? LG – Renoir 8 Megapixel camera phone – 2008 Watch the TV Commercial Source : AdLand, Copyranter Agency : BBH London (United Kingdom) |
LESS ORIGINAL Apple I-Pad Pro « crush! » – 2024 Watch the TV Commercial Source : Ad Age, The Drum, Agency : Apple, In-House (USA) |
Students active in campus protests value Al Jazeera’s on-the-ground coverage and its perspective on the Israel-Hamas war. They draw distinctions between it and major American outlets.
Mr. Rubin began at the Los Angeles television news station KTLA in 1991 and became a staple of morning viewing through his interviews with celebrities.
Her first stunt was riding a horse bareback down a cliff when she was 9. She went on to soar on the hit TV series “Wonder Woman” and in many other places.
This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights “the magic of extraordinary hydration.” The spot benefits greatly from its soundtrack—the gospel song […]
The post Flying High on Liquid I.V. appeared first on Adpulp.
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating the hit songs we enjoy. From discovering Maroon 5 to Eminem, songwriter Evan Bogart has seen it all and understands…
She came up with the feminist campaign, for a hair color product, when challenging the notions of men at her ad agency.
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it’s-kind event. The virtual upfront is Oscar-winning producer Michael Sugar’s brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo…
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge ongoing campaign performance. As the recent NewFronts showed, there’s an appetite for this newer measurement. Using attention metrics in CTV is still nascent, and…
Live from New York… it’s Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special that’s airing on February 16 from 8-11 p.m. ET. Flip ahead in the calendar, and you’ll see that’s a Sunday, not a Saturday….
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved in creating products that bring both enjoyment and health benefits to consumers. As the conversation begins, Ben shares his early experiences consuming a standard American…
The auctioneer’s website was taken offline on Thursday evening and remained down on Friday, days before its spring auctions were set to begin.
ADWEEK’s Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. Our call for entries closed May 9, and judging will open for our jurors, who will be assessing the top pods across some 23…
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