Apr
09
L.A. Times Names Terry Tang as Executive Editor
Posted in: UncategorizedMs. Tang, who had been running the news organization on an interim basis since January, takes charge at a turbulent time for the publication.
Apr
09
Anthony Insolia, Who Led the Expansion of Newsday, Dies at 98
Posted in: UncategorizedThe Long Island paper won seven Pulitzer Prizes during his tenure, and he was a top editor for the Arizona Project, which investigated a reporter’s murder.
Apr
09
Anthony Insolia, Who Led the Expansion of Newsday, Dies at 98
Posted in: UncategorizedThe Long Island paper won seven Pulitzer Prizes during his tenure, and he was a top editor for the Arizona Project, which investigated a reporter’s murder.
Apr
09
Anthony Insolia, Who Led the Expansion of Newsday, Dies at 98
Posted in: UncategorizedThe Long Island paper won seven Pulitzer Prizes during his tenure, and he was a top editor for the Arizona Project, which investigated a reporter’s murder.
Apr
09
Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans
Posted in: UncategorizedCoca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic…
Apr
08
Anomaly New York Appoints Jeff Stamp as Managing Partner and Chief Creative Officer
Posted in: Uncategorized
Apr
08
The Social Playbook Is Dead. Long Live the Social Philosophy
Posted in: UncategorizedIt’s the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another social platform launches. It’s not the first (or last) time this has happened. But at the time, this thought occurred: Why are we spending hundreds of hours and thousands of dollars on…
Apr
08
Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work
Posted in: UncategorizedOver the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic. However,…
Apr
08
Mcdonald's Australia brings back the American jingle: "Two all-beef patties, special sauce, lettuce…."
Posted in: Uncategorized
DDB Sydney are bringing back t
Apr
08
Potty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare
Posted in: UncategorizedThis thriller-inspired mini-movie from Scott bathroom tissue could’ve been called “Potty Nightmares: Number 2.” Alas, it’s not–decide for yourself if that’s a missed opportunity. The brand, continuing to break with marketing convention in the personal care category, developed a new long-form ad based on consumers’ paranoia about running out of toilet paper … when they…
Apr
08
Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
Posted in: UncategorizedWhile people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit’s versatility. “Made for More” is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers…
Apr
08
Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
Posted in: UncategorizedWhile people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit’s versatility. “Made for More” is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers…
Apr
08
Top 40 Travel Trends in April – From Bespoke Mountainside Hotels to Plant-Based Lifestyle Getaways (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From Latin America to Saint Lucia, the April 2024 travel trends reveal that wellness-oriented excursions are more popular than ever before.
Though wellness and travel have gone hand in hand for…
Apr
08
Xbox ‘Field Trips’ Open Up Learning Opportunities Through Gaming
Posted in: UncategorizedThough sometimes derided as mindless entertainment, video games have deeper potential; in fact, some of the most recognizable games of all time are learning-based. As gaming evolves, so does the potential for teaching through play. “Beyond Xbox: Field Trips” supports children’s learning through audio lessons accessed on Spotify. The learning journeys, created by McCann London,…
Apr
08
Dove alerta sobre o impacto das tendências de skincare em meninas a partir dos 10 anos
Posted in: Uncategorized
Em uma campanha impactante que chama atenção para as preocupações precoces com o envelhecimento, Dove lançou recentemente a plataforma a iniciativa “10 vs 10”. A campanha, criada pela Ogilvy, busca contrastar a inocência da infância com rotinas de skincare adultas adotadas por meninas de apenas 10 anos, influenciadas principalmente pelo TikTok e outras plataformas sociais. …
Leia Dove alerta sobre o impacto das tendências de skincare em meninas a partir dos 10 anos na íntegra no B9.
Apr
08
Top 35 Mobile Trends in April – From Fun-Focused Festival Phones to Micro-Sized Alt Smartphones (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Packed with new devices and even the odd April Fool’s Day prank, this collection of April 2024 mobile trends showcase some of the best and brightest ways that brands are getting consumers…
Apr
08
Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand
Posted in: UncategorizedThe E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it’s doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company’s chief revenue officer, told ADWEEK that he wants marketers…
Apr
08
Top 30 Kitchen Trends in April – From Pastel Bakeware Capsules to Spring-Ready Cookware Capsules (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From lovely lavender bakeware to vibrant yellow Dutch ovens, the April 2024 kitchen trends prove that consumers are ready to give their kitchens a fresh, colorful makeover for the spring season….
Apr
08
Top 75 Autos Trends in April – From Hyper-Fast Charging Stations to Hydrogen Fuel Cell SUVs (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This April 2024 autos trends list showcases the latest advancements in products that are steering the industry forward. The past month has seen remarkable innovations in bikes, scooters, and cars,…
Apr
08
AMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone Fandom
Posted in: UncategorizedThe new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn’t have it any other way. Ahead of its in-person upfront event slated for April 10 at Chelsea Factory in New York, AMC Networks is making several announcements, including revealing its next foray into intellectual property from The Walking Dead universe,…
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