Brands want to be more sustainable, but they’re also under pressure to hit revenue goals in a tough market, and that pressure rolls downhill to agencies, ad partners and publishers. New phrases have emerged to assuage concerned advertisers, like “profit and progress” and “sustainable growth.” The idea that advertisers can hit their goals and be…
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women’s volleyball, and media partners and brands are falling over themselves to participate. “The hardest part is making sure we have room for everybody,” Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek….
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its “Chewy Claus” program. But the popular campaign–now in its second year–has been a gift to the brand as well, providing it with real-life, heartfelt stories that have connected with…
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where’s Bailey? AR experience at Crypto.com Arena. The augmented reality game challenges fans to find the Kings’ mascot, a lion named Bailey, hiding in a mural designed by…
In Meta Quest’s virtual reality roleplaying game, Asgard’s Wrath 2, trickster god Loki causes chaos by opening portals around the world. Agency BBDO used that plot to guide the game’s launch campaign, shocking attendees of The Game Awards Dec. 7 by constructing a 300-square-foot portal ripped into the Los Angeles skyline. Founded in 2014, The…
Instagram has made public the number of times a post is shared–a metric that previously brands and creators could only see on the platform’s backend–indicating the growing importance of sharing as a success metric. Adweek and several other sources noticed the metric appearing alongside the paper plane share icon earlier this year, with one source…
Marcando um ano desde sua criação, Spill, a plataforma desenvolvida por ex-funcionários do Twitter, abre seu beta para todos os usuários de iOS e Android. O aplicativo é uma espécie de híbrido entre Twitter e Tumblr, e se define como “conversa visual”. O que mais você precisa saber:
Leia Spill: a nova rede social fundada por ex-funcionários do Twitter entra em beta aberto na íntegra no B9.
There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises…
(TrendHunter.com) The Wilderness Vans Range Campers are a series of well-equipped slide-in pickup truck campers targeted towards explorers who want to explore on their own terms. The slide-in campers include the R1…
GReaT trails by GRT Hotels & Resorts, strategically partnered with Adwants to orchestrate a visionary campaign named “Nature Meets Celebration This Diwali”. The primary focus of this campaign is to foster heightened awareness, increase patronage, and fortify brand recognition. It is spanned across various digital and print media platforms, targeting a specific niche audience.
Agency: Adwants
Creative Director: Devdas Cherukad
Brand Manager: Varshini Manikumar
Copywriter: Subiksha Sridhar
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Celebrities, they’re just like us. They have embarrassing moments, struggle with self-doubt at pool parties and rage against fruit flies. Uber Eats brings to life the hilarious inner monologues that may occur while ordering out. Created by agency Special US, the videos focus on different celebrities considering their delivery options-to comic effect. The actors who…
Em uma jogada provocativa, a Heinz lança uma campanha para promover sua maionese, utilizando inteligência artificial para incentivar consumidores a experimentarem o produto eleito como o “melhor do Brasil”. A ação, que é feita via WhatsApp, permite que consumidores escaneiem a maionese Hellman’s, digo, da concorrência que tenham em casa. Quando a embalagem for detectada, …
Leia Heinz provoca concorrência com IA que escaneia embalagens de outras maioneses na íntegra no B9.
Em parceria com a Febraban, apresentamos um guia essencial para ajudá-lo a identificar e evitar os golpes bancários mais comuns. Agora, trazemos dicas rápidas e eficazes para prevenir golpes bancários. Em um mundo cada vez mais digital, manter suas finanças seguras é uma prioridade. Siga estas orientações simples e proteja-se: ? Cuidado com as Senhas …
Leia ? Blindando Seu Dinheiro: 10 dicas práticas para evitar golpes bancários na íntegra no B9.
Em parceria com a Febraban, apresentamos um guia essencial para ajudá-lo a identificar e evitar os golpes bancários mais comuns. Agora, trazemos dicas rápidas e eficazes para prevenir golpes bancários. Em um mundo cada vez mais digital, manter suas finanças seguras é uma prioridade. Siga estas orientações simples e proteja-se: ? Cuidado com as Senhas …
Leia ? Blindando Seu Dinheiro: 10 dicas práticas para evitar golpes bancários na íntegra no B9.
Like all good businesses, this one started in a garage. In the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan…
Em parceria com a Febraban, apresentamos um guia essencial para ajudá-lo a identificar e evitar os golpes bancários mais comuns. Agora, trazemos dicas rápidas e eficazes para prevenir golpes bancários. Em um mundo cada vez mais digital, manter suas finanças seguras é uma prioridade. Siga estas orientações simples e proteja-se: ? Cuidado com as Senhas …
Leia ? Blindando Seu Dinheiro: 10 dicas práticas para evitar golpes bancários na íntegra no B9.
Games Workshop announced this week that the popular tabletop game will come to television and film in a deal with Amazon Studios.
At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface–yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let’s examine how Instacart moved beyond its core business to set itself…
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn’t it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings. In the aftermath of these revelations, the company’s…
O Bradesco lança sua campanha de final de ano convidando as pessoas a refletirem sobre suas jornadas e planos futuros. A campanha gira em torno do single inédito “Primeiro Vem Você”, que busca estabelecer um vínculo emocional com os clientes. A criação é da Aldeiah, com produção da O2 Filmes. O que mais você precisa …
Leia “Primeiro Vem Você”: Bradesco inspira reflexão de final de ano com campanha musical na íntegra no B9.
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