Why Swifties Should Be More Than Just A Target Audience to Brands

Before “Traylor,” the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert…

Honda Celebrates Its History With AR Murals in New York, Los Angeles

Honda is celebrating 75 years of innovations with its “Keep Dreaming” campaign, which highlights some of the automaker’s past accomplishments while also looking to the future. The campaign features a 60-second commercial that honors Honda’s history while also sharing the company’s commitment toward reaching carbon neutrality by 2050. “As we prepare to bring our first…

“Agora Só Falta Você”: Nubank celebra 10 anos e 85 milhões de clientes em nova campanha

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Nubank estreia hoje sua nova campanha, marcando uma década de operações e uma base de 85 milhões de usuários na América Latina. A criação é da Wieden + Kennedy São Paulo. Por que isso importa A campanha, que será exibida na abertura do Jornal Nacional, não é apenas uma celebração de números. A comunicação busca …

Leia “Agora Só Falta Você”: Nubank celebra 10 anos e 85 milhões de clientes em nova campanha na íntegra no B9.

Microsoft C.E.O. Testifies That Google’s Power in Search Is Ubiquitous

Satya Nadella, the chief executive of Microsoft, is the government’s biggest-name witness in its landmark antitrust case against Google.

Airbnb usa IA para barrar hóspedes que, “provavelmente”, dariam festas clandestinas

Airbnb Capa

O Airbnb está usando Inteligência Artificial para identificar padrões de comportamento e barrar hóspedes que provavelmente farão festas nas casas alugadas. Por que isso importa A empresa enfrenta uma batalha contínua contra festas em suas propriedades, apesar de sua política anti-festas. A IA não apenas ajuda o Airbnb a manter a qualidade de suas listagens, …

Leia Airbnb usa IA para barrar hóspedes que, “provavelmente”, dariam festas clandestinas na íntegra no B9.

Philadelphia Journalist Is Killed in His Home

Josh Kruger, 39, was shot seven times. The police said that no arrests had been made.

LOS YORK NABS COKE "HEIST" FLAMER THIBAULT DEBAVEYE

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Flame & VFX Artist, Music Producer and Restaurateur Turned Commercial Director is Snatched Up by Trailblazing Studio of Creative Nomads

Messi em Miami: assista ao trailer da série documental da Apple TV+

Messi Miami America Apple TV+

Enquanto Lionel Messi pode não estar em campo tanto quanto os torcedores gostaram, ele vai continuar presente na Apple TV+ com uma nova série documental. “Messi Meets America” estreia no dia 11 de outubro. Por que isso importa A chegada de Messi à Major League Soccer (MLS) não é apenas um grande evento para o …

Leia Messi em Miami: assista ao trailer da série documental da Apple TV+ na íntegra no B9.

In True British Style, McVitie’s Stands Up to Copycats in the Snack Aisle

Legend has it that a McVitie’s biscuit (or “cookie” in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie’s treats over British snackers that they could even threaten to break up the Fab Four. McVitie’s is a British icon – but the trouble with icons is that…

In True British Style, McVitie’s Stands Up to Copycats in the Snack Aisle

Legend has it that a McVitie’s biscuit (or “cookie” in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie’s treats over British snackers that they could even threaten to break up the Fab Four. McVitie’s is a British icon – but the trouble with icons is that…

The Philadelphia Inquirer Launches Brand Campaign Celebrating Its ‘Philly Bias’

The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O’Connell, centers around the sense of pride Philadelphians have…

The Philadelphia Inquirer Launches Brand Campaign Celebrating Its ‘Philly Bias’

The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O’Connell, centers around the sense of pride Philadelphians have…

Captain Morgan’s First 0.0% Booze Ad Asks, ‘Why You Always Whying?’

If you’ve spent any amount of time on X (formerly Twitter) since 2015, chances are you’re familiar with Nicholas Fraser–the face of the “Why You Always Lying?” meme. Fraser first rose to fame eight years ago with a Vine video of him performing a funny, homemade song his backyard to the tune of the 1998…

Mastercard’s CMO on Driving Revenue From Web3 Initiatives and Brand Sonic Identity

This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. So far, the results are music to Mastercard’s ears. The financial payment processor’s bullish Web3 investments have positioned Mastercard as a technologically advanced company that has led to a positive…

SAG-AFTRA Negotiator a Key Player as Talks Set to Resume in Actors Strike

Duncan Crabtree-Ireland, the lead negotiator for SAG-AFTRA, will be a key player as the guild begins talks with the studios again on Monday.

Police Chief Behind Marion County Record Raid is Suspended

Gideon Cody, who orchestrated a widely criticized raid on The Marion County Record, was suspended indefinitely, a city official said on Saturday.