Sometimes it helps to force brands out of their comfort zone–and that’s where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production agency, joined Adweek CEO Will Lee at Brandweek to discuss their passion for helping companies create consumable content while staying true to their brand…
According to Coca-Cola, the AI-inspired drink “Y3000” is meant to celebrate an optimistic vision of the future.
Earlier this month, Carvel–the ice cream chain that invented soft serve in 1934–announced plans to redesign its 350 stores. It wasn’t exactly a surprising development. Like any retail establishment that’s been around a long time (Carvel turns 90 next year), periodic store refreshes are standard procedure. When Carvel’s prototype opens in Gainesville, Fla., early next…
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by…
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm Spencer Stuart’s annual CMO Tenure Study, the number hit its lowest in a decade in 2023 across the top 100 brands in the…
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders. This story is part of The…
After George Floyd was murdered in 2020, those who embraced diversity, equity, inclusion and compassion weren’t meant to be the vanguard but, rather, the norm. Calls for change that began more than three years ago received few meaningful answers, even among the brands and marketers on Adweek’s pages. In February, a survey from recruitment diversity…
The couple were wed Sept. 8 in an intimate ceremony at their home in Farmington, Conn. The newlyweds spoke to The New York Times in an exclusive interview about their relationship.
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It’s a relatively new concept, with inconsistent methodologies. And while innovation has always propelled the $600 billion industry…
Walter Isaacson, com sua habilidade inigualável de capturar a essência de personalidades icônicas, causou um grande impacto com a biografia de Steve Jobs, lançada pouco depois da morte do visionário da Apple em outubro de 2011. O livro não apenas se tornou um best-seller instantâneo, mas também serviu como uma lente através da qual muitos …
Leia Elon Musk desmascarado? As primeiras impressões sobre a biografia escrita por Walter Isaacson na íntegra no B9.
A look at health care advertising jobs and why they seem to be resistant to economic downturns.
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
If you’re a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there’s a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. […]
The post Hank, the Buffalo with Wings, Would Like To Have A Word appeared first on Adpulp.
Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…
“Never forget” post offered bets on New York teams that was widely ridiculed.
(TrendHunter.com) This list of September 2023 architecture trends covers innovation in sustainability, uniqueness in design, and other modern trends for the architecture industry, spanning from commercial lots, to…
The channels had been off the air for Charter customers for more than a week.
The standoff between the two companies had raised questions about the future of the cable bundle.
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