Hasta La Creative!

Party Land campaign introduces ‘Them Beardles,’ who croon while using their own beards as instruments.

Climate Week NYC, an event hosted by the nonprofit business group Climate Group, descends on New York City this week to coincide with the meeting of the United Nations General Assembly. While world leaders engage in diplomacy on East 45th Street–while facing tens of thousands of protesters fighting for an end to fossil fuels–Climate Week…

Brands must understand our core motivations of contentment, aspiration and reflection and how they change over time.

The introduction of Coca-Cola’s “Real Magic” marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the beverage giant has more recently turned to generative AI to bolster “Real Magic” through innovative design and unique experiences, all while harnessing the holy grail…

Agency: Genesis Advertising Private Limited
Founder and MD: Ujjal Sinha
Creative Director: Partha Chowdhury
Senior Art Director: Subhajit Dey
Photography: Suman Mukhopadhyay
Senior Bangla Copy: Akash Chakrabarty
Senior English Copy: Mahasweta Chakraborty
Senior Account Director: Shreemoyee Chakraborty

Agency: Genesis Advertising Private Limited
Founder and MD: Ujjal Sinha
Creative Director: Partha Chowdhury
Senior Art Director: Subhajit Dey
Photography: Suman Mukhopadhyay
Senior Bangla Copy: Akash Chakrabarty
Senior English Copy: Mahasweta Chakraborty
Senior Account Director: Shreemoyee Chakraborty

On this episode of Brave Commerce, Andrew Katz, chief marketing officer at Athletic Brewing Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the evolving nonalcoholic beer market and how Athletic Brewing is seizing this opportune moment. Katz takes us on a journey into Athletic Brewing’s origins, tracing it back to founders Bill…

Why on earth would a brand whose product can’t be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it effective? Non-endemic advertising is precisely what it sounds like: brands that are not endemic to a retailer’s…

As any journalist would, I should make my conflict of interest clear before you read on: I’m an absolute Delta Air Lines fanboy. I’m a Delta Million Miler and Diamond for about seven years running. When Delta is in the headlines, my community comes to me for comment. Last week was no different when Delta…

Music is, without a doubt, the universal language that speaks to people in countless ways. For musicians like Manu Manzo, their passion has become a lifelong commitment. Manzo is a singer, songwriter and producer whose musical style can be described as smooth and captivating, influenced by her life experiences in Mexico, Spain and current home,…