Pepsi and agency Alma received industry accolades for the 2021 “Better With Pepsi” campaign, which uncovered the brand’s logo in the crumpled folds of burger wrappers from fast-food chains that don’t even serve the soft drink. The latest iteration shows Pepsi’s logo hiding in plain sight in Captain Morgan and Bacardi branding, encouraging drinkers to…
The annual Ad Age Best Places to Work program recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development. Will your company make the list? Registration deadline is Aug. 11.
The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google’s Bard and Microsoft Bing’s partnership with OpenAI. Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in…
Colgate-Palmolive among early users of Ask Profitero, which opens commerce data useful for offline marketing to simple voice queries.
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications remain largely hypothetical. However, beginning earlier this year a number of publishers started experimenting with and using generative AI to streamline their back-end commercial processes,…
Experts offer tips for building your reputation with the press.
Spin Master CMO Jeremy Tucker joins the Marketer’s Brief podcast to discuss Paw Patrol’s new movie and the hot toys this holiday season.
The conventional tenants matter, but with Gen Z, “access” “expression” and “enablement” are dialed way up.
The sports juggernaut continues to earn billions of dollars for Disney, but profits are down and opportunities for growth have dwindled.
(TrendHunter.com) From sustainable business models to groundbreaking social initiatives, this roundup of social good trends casts a spotlight on the most transformative and heartening trends that are driving change,…
A strike by writers and actors has caused nearly a complete production shutdown of scripted entertainment.
Amazon, Audacy, Cumulus, iHeartMedia, Spotify and SXM Media participated in agency-led research.
(TrendHunter.com) This list of multimedia trends for August 2023 highlights the most groundbreaking and inspiring multimedia trends that are shaping the future of digital experiences.
Music and audio lovers will…
Essex will help lead the company’s digital services arm TCS Interactive.
The false campaign by environmental activists claimed that the toy giant was launching a new line of decomposable Barbies and would stop using plastic by 2030.
First-ever simulcast of Big Game will give advertisers options.
O PicPay não é apenas um aplicativo de pagamentos. Ele quer ser o principal parceiro financeiro dos brasileiros, indo além do que os bancos digitais tradicionais oferecem. Por que isso é importante: Em um mercado saturado de fintechs e bancos digitais, o PicPay busca se destacar não apenas como uma ferramenta de pagamento, mas como …
Leia De app de pagamentos a ecossistema financeiro: PicPay apresenta reinvenção em nova campanha na íntegra no B9.
Snap will allow augmented reality content creators to earn money for creating popular Snapchat Lenses through its new Lens Creator Rewards program. Through this program, the creators, developers and teams behind the top-performing Lenses on Snapchat will have the chance to receive payments of up to $7,200 each month. Snap will determine the top Lenses…
Retail shelf space and tap handles increase as Coors Light and Miller Lite see double-digit volume increases in second quarter.
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