How Pepsi is challenging the rum and Coke
Posted in: Uncategorized“Better with Pepsi” campaign features rum-label Pepsi logos.
“Better with Pepsi” campaign features rum-label Pepsi logos.
O Boticário, em sua nova campanha, destaca a brevidade da licença-paternidade no Brasil: apenas cinco dias. Por que isso é importante: A campanha “Instinto Paterno” não é apenas uma homenagem ao Dia dos Pais, mas um chamado à reflexão sobre a equidade de gênero no ambiente corporativo e a necessidade de uma presença paterna mais …
Leia “5 dias são suficientes?”: O Boticário questiona licença-paternidade em corajosa campanha para o Dia dos Pais na íntegra no B9.
Mr. Musk, the owner of Twitter, is the latest Silicon Valley mogul to pursue an all-in-one app, the kind that has thrived in Asia but not elsewhere.
Results at the media and telecom conglomerate showed a disparity in trajectories among the various units.
The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact. In a survey…
“They Say” highlights defying convention as the whiskey brand looks to raise its international profile.
Even though she’s worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. It was 2004, and the luxury real estate firm at 660 Madison Ave. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson…
Report found that the majority of consumers have experienced recent discrimination.
Multihyphenate will.i.am does not sit idle for long. Seeing the creative challenges faced during pandemic lockdowns, the singer, songwriter, producer and tech entrepreneur embarked on a mission: develop a digital platform to help creatives and creators manage their businesses all in one place. So was born the platform FYI (For Your Ideas). It went live…
The Associates program promises a minimum of 20 weeks of work a year to former R/GA employees and freelancers.
The gelatin and pudding brand’s last update was in 2013.
We examined the daily activity of Ellen DeGeneres, Wiz Khalifa, Selena Gomez and others among Twitter’s most-followed to deduce if Threads has staying power.
OKRP creative directors took a risk pitching a simplistic jingle that went viral.
In a debate over Florida’s African American history curriculum, Greg Gutfeld said Jews in Nazi concentration camps “had to be useful” to survive, remarks that the White House called “an obscenity.”
In a debate over Florida’s African American history curriculum, Greg Gutfeld said Jews in Nazi concentration camps “had to be useful” to survive, remarks that the White House called “an obscenity.”
The company is betting on Reels to draw more attention to its social networks.
Havas retains account in other countries for Reckitt’s Durex brand, which has minimal U.S. spending but is bigger in Europe.
Founder of Cannes Independent Network of the Year shares secrets with small agencies.
Over the weekend, Elon Musk announced a major change for Twitter. We all hoped it was a joke, that he wouldn’t actually change the name of such a well-established brand. But as we’ve all come to see, he was quite serious. With the support of CEO Linda Yaccarino, Musk has changed the name of Twitter…