Silver Pride: Project Brings LGBTQ+ Pioneers Back to Parades

Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has still wanted to take part–she was on the front lines of the LGBTG+ rights movement decades ago–she’s reluctantly been sitting…

How Threads can empower brands with better engagement

New app can enhance the feedback loop for marketers and CMOs.

Ken Griffey Jr. and T-Mobile Go to Bat for Black Ballplayers

What value does Major League Baseball’s All-Star Week hold if future generations don’t see themselves among the sport’s elite… or even on its field? When Hall of Famer Ken Griffey Jr. was in the early days of his career with the Seattle Mariners in 1991, Black players made up 18% of baseball’s rosters. As the…

Apple tells an epic lucha libre story in ‘Shot on iPhone’ film for Mexico

A retired luchador battles a maniacal piñata in short film from TBWAMedia Arts Lab LATAM and directors Los Pérez.

Apple’s Action-Packed Tale Pays Homage to Mexico’s Lucha Libre Wrestlers

Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century. Apple pays homage to Lucha Libre in the first installment of its long-running “Shot on iPhone” campaign to be produced entirely in Mexico….

How Meta is pitching Threads to advertisers

Meta promises more features that will make Threads even closer to Twitter as the rivalry heats up.

Bases Loaded for Major League Baseball’s European Expansion

“If you build it, they will come,” is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989’s Field of Dreams. And that is a mantra Major League Baseball (MLB) is embracing as it looks toward international expansion, with one eye on Europe. The irony of…

Shinola’s April Fools’ Day spoof is now a real watch—with a waitlist

New wristwatch, a play on the brand’s best-selling ‘Runwell,’ went on sale to loyalty members Thursday.

An AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages

The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a “Jen AI” custom invite tool. Created by VMLY&R, the tool hosted within virginvoyages.com allows consumers to invite…

Marketing winners and losers of the week

Threads rakes in the signups and Walmart tops the list of U.S. retailers—plus, why it was a bad week for Subway and Patriot Pickle.

The Muppets’ Electric Mayhem Band Records a New Single With Spotify in Star-Studded Spot

Dr. Teeth and the Electric Mayhem, the band from The Muppet Show, is back in the spotlight thanks to the May 10 launch of the comedic musical Disney+ series Muppets Mayhem. Like many bands in the midst of a comeback, they’re recording some new music, including their first Spotify-exclusive single. In a 4 1/2 minute…

Agency news you need to know this week

Spark Foundry hires a new chief growth officer, WorkinProgress protests U.S. Supreme Court ruling, and more.

Millions Danced Joyfully to Her Song. She Drew on Her Pain to Write It.

Nomcebo Zikode, the South African singer of the pandemic hit “Jerusalema” that inspired a global dance challenge, wrote the chorus while battling her own depression.

Augmented Negative Display Watches – This Modified Casio AE-1200 Digital Watch is Ultra-Chic

(TrendHunter.com) This modified Casio AE-1200 digital watch has been customized by Istvan of Custom Watches World as an ultra-chic take on the timepiece model’s form.

The watch has been customized with a…

Bud Light – "Grunt" feat. Travis Kelce (2023) :15 (USA)

Drinks & Alcohol

Lawd knows I’m tired of bringing it up, but mainstream seemingly can not get enough of this marketing mishap.

New Privacy Bill Grants Oregon Residents the Option to Opt Out of Targeted Ads

Oregon becomes the 12th state to pass comprehensive digital privacy legislation. If signed by Governor Tina Kotek, the Oregon Consumer Privacy Act (OCPA) will give the state’s 4 million residents the right to opt out of online targeted ads starting next July. Who does the law apply to? The law applies to companies that conduct…

Unleashing the Power of Social Media to Build Stronger Communities

Content creation can seem daunting, but with the right approach it can be a fulfilling and rewarding experience. Becoming a consistent creator requires planning ahead, establishing a content schedule and honing in on your message. Chronic illness advocate and creator Gigi Robinson is on a mission to help those around her not just gain followers…

NBCUniversal Promotes Film Chief Donna Langley, TV Content Head Susan Rovner Exits

The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company’s entertainment divisions, including film and TV. The move comes as Susan Rovner, chairman of entertainment content for NBCUniversal’s television and streaming division, exits the company. “Donna has been…

Max Uses Augmented Reality to Promote Season 3 of Warrior

To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco. Created by Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco), the murals feature images of Bruce Lee…

The Great Fail: How Once Vibrant Revlon Faded Out

In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as “Fire & Ice,” which put a dramatic twist on why women wear makeup. Instead of seeking male admiration, it empowered women by prioritizing their ambitions and needs. For decades, Revlon spearheaded feminism and cosmetic innovation, establishing itself as the world’s second-largest…