Jul
31
Warner Bros. Discovery restructures ad sales team as close of upfront nears
Posted in: UncategorizedAgency-oriented sales force anticipated to take effect by Labor Day.
Jul
31
Cultivated Meat Brand Writes a Marketing Primer for American Debut
Posted in: UncategorizedDiners at the Jos? Andr?s hotspot called China Chilcano–a funky, neon-lit Peruvian restaurant in Washington D.C.–will be among the first in the U.S. to try cultivated meat beginning today. On the menu for foodies who were quick enough to snag the limited reservations, which sold out in four minutes: “Anticuchos de Pollo,” grilled cell-cultivated chicken…
Jul
31
The top 5 creative campaigns you need to know about right now
Posted in: UncategorizedThis week, we had fun responses to consumer backlash and a cross-brand play on the Maximum Effort Channel.
Jul
31
Twitter Threatens to Sue Center for Countering Digital Hate Over Research
Posted in: UncategorizedThe Center for Countering Digital Hate said it had received a letter from X, Twitter’s parent company, accusing it of trying to hurt the social platform with its research.
Jul
31
Advertising Salary Guide—why performance marketing jobs are critical
Posted in: UncategorizedEven as the ad industry lays off employees, there are some protected pockets of specialties, and performance marketing is one of them.
Jul
31
Complex Media Debuts AI Chatbot with Sprite
Posted in: UncategorizedMusic and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces bespoke album covers to celebrate the 50th anniversary of hip hop. The landing page, produced in partnership with Sprite, reflects advertisers’ growing interest in being associated with…
Jul
31
Back-to-school marketing—everything brands need to know this season
Posted in: UncategorizedMarketers are offering more promotions this back-to-school season as consumers worry about higher prices.
Jul
31
Sports betting advertising—how marketers can appeal to a divided gambling audience
Posted in: UncategorizedWhile the US remains deeply split, betting is on a hot streak.
Jul
31
‘X’ on Twitter’s Headquarters Faces Investigation Over Permit Violations
Posted in: UncategorizedAn “X” sign, installed on the roof of the company’s headquarters in San Francisco as part of its rebranding, lacked proper permits, officials said.
Jul
31
Trump’s $475 Million Defamation Suit Against CNN Is Dismissed
Posted in: UncategorizedThe network’s statements were opinion, the ruling said, and did not support a claim of libel and slander.
Jul
30
Disney’s ‘Haunted Manson’ Does Poorly at Weekend Box Office.
Posted in: Uncategorized“Barbie” and “Oppenheimer” continued to dominate, as “Haunted Mansion” tried to break through without the promotional help of its stars, who are on strike.
Jul
30
Periodic Table Keyboard Caps – Drop Designs the Awekeys that are Made from Unique Metals
Posted in: Uncategorized
(TrendHunter.com) Drop designs the new Awekeys, which are a beautiful set of keyboard caps that are meant to attach to mechanical keyboards. It is captivating in the way that it looks and feels as it is comprised of…
Jul
30
Periodic Table Keyboard Caps – Drop Designs the Awekeys that are Made from Unique Metals
Posted in: Uncategorized
(TrendHunter.com) Drop designs the new Awekeys, which are a beautiful set of keyboard caps that are meant to attach to mechanical keyboards. It is captivating in the way that it looks and feels as it is comprised of…
Jul
29
Mother and VIBES create "release papers", smoking papers aimed to release incarcerated cannabis offenders.
Posted in: Uncategorized
adnews
PSA & Public Interest
Proceeds from sales are earmarked for the Last Prisoner Project.
Jul
29
Punk icon Dr Martens is currently featuring a collaboration boot with "Queer" positive art prominently featuring female breast mutilation scars.
Posted in: Uncategorized
Jul
29
The world's first McDonald's "fry-through"
Posted in: Uncategorized
Food
Hamburgers may be the star dish at McDonald’s (which is what a hamburger chain is for), but those who venture into its restaurants also love to f
Jul
29
Pepsi takes the war with Coke to the Rum-level.
Posted in: Uncategorized
Drinks & Alcohol
For a century, rum and cola has charmed cocktail enthusiasts worldwide with its spicy rum and delightful cola fizz.
Jul
29
Ad Industry Hasn’t Shaken off the Economic Slump, but Green Shoots Are Sprouting
Posted in: UncategorizedThis summer has given the ad industry several reasons to be cheerful. Not only is “out of office” season well underway, but after a cloudy start to 2023, the market’s outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots….
Jul
28
Inside the Power of EA Sports’ Brand With Andrea Hopelain
Posted in: UncategorizedThe FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she’s overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA ’23 launch. ‘Glory or Nothing’:…
Jul
28
Building for the Future: A Conversation With Brand Genius Lifetime Achievement Honoree Julia Goldin
Posted in: UncategorizedBuilding responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness. Join Adweek as we sit down with Julia Goldin, chief product and marketing officer of The LEGO Group, to highlight her impressive work,…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.