To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game at the Samsung Experience Store at CF Toronto Eaton Centre. Can You Beat the Box will see participants put on a protective suit, goggles and a white T-shirt before stepping into the gameplay area, called…
Horizon Media previously held the account for over a decade.
Esquisito esse título aí em cima, né? Eu sei. Mas ele, pra mim, é Cannes num tweet. Porque se tem uma coisa que esteve consistentemente clara no discurso dos anunciantes e dos cientistas que visitaram o palco do Palais Des Festivals, é que não existe mais “isso ou aquilo”. Scott Galloway errou no palco de …
Leia Cannes Lions 2023: Marcaéprodutoémarca éexperiênciaémarcaéutilidade émarcaéfidelidadeémarcaéperformance… na íntegra no B9.
Eu não poderia chamar a 70ª edição do Festival de Cannes de a mais brasileira de todas olhando apenas as métricas principais e tradicionais das notícias como o ranking do número de Leões, número de jurados, presidentes de júri, número de inscrições ou um recorte parcial, qualquer que seja. Ainda que seja importante a gente …
Leia Cannes Lions 70: a edição mais brasileira de todas na íntegra no B9.
Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality. Powered by Niantic’s 8th Wall development platform, these Rewarded AR ads are now available in Niantic’s real-world games, including Pokemon Go….
With three weeks to go until the start of the 2023 Women’s World Cup in Australia and New Zealand, Telemundo is ready for its largest women’s soccer tournament yet. The company holds the Spanish-language rights to the FIFA World Cup and plans to capitalize on the explosive growth of women’s soccer–and the Latino audience’s love…
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
(TrendHunter.com) The Dometic Pico FTC is an inflatable piece of camping gear perfect for one or two people to provide them with a rugged, weatherproof way to maintain comfort when spending time in the backcountry….
“WPP is going to unquestionably become an AI company,” said Jensen Huang, co-founder, president and CEO of tech company Nvidia. Mark Read, who heads up WPP, the world’s largest marketing services company, agreed wholeheartedly. “I couldn’t have said it better myself,” Read told Adweek after the pair took the stage at Cannes Lions last week….
Taylor’s work—including partnerships with Diageo’s Crown Royal, AIG and Capital One—demonstrate how a DE&I culture fuels engagement, collaboration and innovation.
Fox’s prime time ratings have consistently been the highest in cable news but have fallen off by roughly one-third since the network took Mr. Carlson off the air.
First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads of Southern California and deliver fans by rail to the upcoming three-day sports event. As part of the deal, Amtrak’s Pacific Surfliner trains that run between the Central Coast and San Diego will be wrapped…
Michael Komasinski is elevated to succeed Kelley.
In an exclusive interview, Ann Hand, CEO of esports community and content platform Super League Gaming, shares her insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between the digital and physical realms. With a focus on creating immersive experiences, Hand unveils the strategies and innovations driving the transformation…
Ziwei Koh joined Ad Age and TikTok in Cannes to celebrate his winning entry and discuss where marketing needs to go next
DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI artist Ulises and experiential agency Superfly, the “Extraordinary Is Out There” campaign demonstrates that no matter how wild an AI…
A few highlights: Travelers says, “Remarkable things happen when people care.”
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| THE ORIGINAL? Hot Wheels / Small trucks stunt – 2007 “Kids! Do try this at home” Click the image to enlarge Source : Adsoftheworld Agency : Ogilvy Frankfurt (Germany) |
LESS ORIGINAL Renault / Legendary Toys stunt – 2022 “Do try this at home” Click the image to enlarge Source : Cannes Lions OUTDOOR BRONZE Agency : Publicis Conseil Paris (France) |
Overall spending for the top U.S. advertisers increased in 2022, but caution signs are emerging. Key rankings, stats and analysis from Ad Age’s 68th annual report on marketers and marketing.
As far as big-brand Pride campaigns go, The North Face’s latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to “come out” into the wilderness as part of its Summer of Pride campaign. “Nature lets you be who you are,” The North Face cheerfully posted on Instagram. What followed was a chorus of stories…
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