How Magna’s Impact Investment team is measuring equity in media

Magna’s Impact Investment team is led by Executive VP Elijah Harris.

Channel 4’s New Idents Are a Public Artwork Capturing Modern Britain

British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it approached them not just as promotional material but as a massive public art project. Channel 4’s series of idents, debuting on June 14,…

Cultural representation—what ‘Spider-Man: Across the Spider-Verse’ can teach brands

Lessons from a film that appeals to the masses while staying true to its roots.

These Renaissance-Style Portraits Combat Misinformation About Black Trans People

One evening at the end of May, a crowd gathered at Christie’s, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude Monet was holding a show of regal portraits painted in the Renaissance style. But the antiquated frames actually held modern…

Here are the world’s 10 most valuable brands

A report from Kantar finds food and beverage brands are some of the most resilient, but tech still leads the pack.

House Resolution Calls on Russia to Free Evan Gershkovich and Paul Whelan

The measure urging Moscow to release Evan Gershkovich, a Wall Street Journal reporter arrested on assignment, and Paul Whelan, a former Marine, earned the unanimous backing of the House.

Top 100 Global Brands Declined in Value by 20% Since 2022

Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar’s annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead. For the second year in a row, Apple has claimed the No. 1 spot. The BrandZ list assesses brand value in…

A Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense

Prime Video is one of the only remaining streaming services that remains off-limits for advertisers–but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both Disney+ and Netflix added ad tiers in the last year, and Amazon’s own free, ad-supported platform Freevee recently proved with megahit Jury Duty…

Fast Food Brands Duel With ChatGPT-Generated Ads

Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o Paulo, Brazil, where ChatGPT-generated billboards for Burger King and McDonald’s were placed alongside each other. McDonald’s kicked off the trend this month…

Grace Francis on the launch of trans-founded fashion brand Both&

The Wongdoody global chief creative and design officer writes about calling out injustices while also “allowing ourselves moments of joy.”

TV News Covered Trump’s Miami Arraignment With Wall-to-Wall Coverage

Three of the major broadcast networks — ABC, NBC and CBS — interrupted their usual afternoon programming to cover the news.

How Archer Built a New, Celebratory Space for Queer Men

One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this space for queer men in more than a decade. Through our research with members of the queer community, we found…

Amtrak puts multicultural account into review

The passenger railroad service previously had all its advertising work consolidated under WPP.

How Next-Generation AI Will Make Customer Service More Customer-Friendly

A brand’s approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands struggling to keep up with the pace of issues across channels. In fact, addressing agent burnout is a top two priority for contact center executives. While…

Women’s World Cup ads are 90% sold out, says Fox Sports

Ad revenue for the Women’s World Cup is up 50% from 2019, Fox exec says.

Ben Soffer on the Art of Engaging Your Online Community

Although he’s known as “the boy with no job” on social media, that couldn’t be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer himself. After graduating from Yeshiva University, Soffer began his career in the marketing industry, leading influencer and social strategies for major companies at…

Cannes 2023: MediaLink presents the business of creativity

Ahead of Cannes Lions, MediaLink captures industry experts’ predictions on trends expected to emerge from the Croisette to the Palais.

Brave Commerce Podcast: Developing Strong Retailer Relationships

In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce retailer, even after the pandemic. Rogers recalls his work experience with Apple and how he made the jump to Instacart when it was a…

Watch the newest commercials from Max, Gatorade, Hyundai and more

A family in a Hyundai Tucson encounters characters from “The Lion King” crossing the road in co-promotion with Disney.

There’s No Finer Recliner Than This Collaboration Chair From Sue Bird and Corona

Sue Bird is barely a year into her retirement, but she’s already finding new and innovative ways to pass the time, thanks to her partnership with Corona. The four-time WNBA champion, 13-time All Star and five-time Olympic gold medalist–who spent her entire storied 20-year career with the Seattle Storm–announced her latest collaboration with the beer…