May
24
The 10 most trusted brands—and why Gen Z's trust is hard to earn
Posted in: UncategorizedReport from Morning Consult found that Gen Z was less likely to say that they trust brands to do what is right.
May
24
What Marketers Can Learn From the Rise in AAPI Cultural Appreciation
Posted in: UncategorizedFor the AAPI community, the past few years have seen a cultural renaissance that has continued to build momentum from AAPI stories, films, music and entertainment. We have seen Everything Everywhere All at Once, Nomadland and Parasite win the Academy Award for Best Picture. We have also witnessed the growing influence and popularity of K-pop…
May
24
W+K’s Mimi Munoz on the struggle to break the myth of the ‘model minority’
Posted in: UncategorizedThe agency’s global culture and operations manager on the long journey to last year’s “The Myth.”
May
24
Geico's top marketer on the brand's approach amid insurance upheaval
Posted in: UncategorizedGeico CMO Damon Burrell joins the Marketer’s Brief podcast to talk about the brand’s marketing and media strategy.
May
24
KREA University by Adwants
Posted in: UncategorizedAdvertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Account Manager: Sohail Ahmed
Art Director: Krishna Kumar
May
24
Celebrated Director and Photographer Matthew James Thompson Joins ArtClass For US Commercial Representation
Posted in: Uncategorized
May
24
New York Times Reaches Contract Deal With Union
Posted in: UncategorizedThe new agreement, if ratified, will give union members immediate salary increases of up to 12.5 percent.
May
24
Director Ehsan on learning to make work that’s ‘unapologetically me’
Posted in: UncategorizedThe filmmaker and DJ writes about finding common ground between art and commerce.
May
24
Mavely Is Here to Empower the Everyday Influencer
Posted in: UncategorizedAs a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it’s important to have the necessary tools to ensure success in maintaining great partnerships. Influencer platform Mavely connects brands and creators with the resources they need for successful campaigns. Mavely is…
May
24
Screenvision and TikTok partner to bring Gen Z moviegoers to brands
Posted in: UncategorizedCinema ad seller also announces new partnerships with Kevin Hart’s production company.
May
23
The Promise and Perils of Adland Taking Climate Action
Posted in: UncategorizedAfter decades of working on sustainability with heavy industries, I’ve had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that an issue as well established as climate was new to the sector, I’ve been very impressed with the seriousness with which many…
May
23
Kraft Singles undergoes rebrand as part of Gen Z marketing push
Posted in: UncategorizedThe cheese brand unveils its first rebrand since 2018.
May
23
Evolve to a Member Services Model for More Precise Targeting and Measurement
Posted in: UncategorizedAdvertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising platforms. This is increasing customer acquisition costs and severely limiting measurement of campaign activity beyond the first or last click–which has never been an…
May
23
How Google's AI-generated advertising tools will put brands into search chat
Posted in: UncategorizedGoogle shows off new AI features that help create ads, and experiments with new formats in its new generative search experience.
May
23
Adobe Continues Its AI Push With Latest Generative AI Image Tool
Posted in: UncategorizedAdobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Now it’s adding another image-based generative AI tool to its arsenal. Generative Fill–part of Firefly, Adobe’s suite of creative generative AI models launched in March–lets people add, extend or remove…
May
23
Liquid Death finds a new use for discarded plastic—rogue plastic surgery operations
Posted in: Uncategorized
May
23
Vivo lança novo posicionamento: “Viva no seu tempo”
Posted in: Uncategorized
Campanha criada pela Africa Creative incentiva o equilíbrio no uso da tecnologia
Leia Vivo lança novo posicionamento: “Viva no seu tempo” na íntegra no B9.
May
23
Google integra IA generativa em sua multibilionária plataforma de publicidade
Posted in: Uncategorized
Apesar da crescente competição e lenta redução da sua fatia de mercado, a plataforma de anúncios do Google ainda é a maior do mundo. Respondendo por quase 30% da indústria de publicidade digital, a receita do Google Ads foi de 224 bilhões de dólares em 2022. Hoje, 23 de maio, durante o Google Marketing Live …
Leia Google integra IA generativa em sua multibilionária plataforma de publicidade na íntegra no B9.
May
23
Brave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation
Posted in: UncategorizedOn this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the importance of learning from failures and the company’s growth strategies. Frost shares how her commitment to an agile mindset and a “village” approach to…
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