As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. “We wanted to merge these two worlds: One…
Praised by critics as the inventor of contemporary Italian television, he also used his position to take on the Sicilian Mafia, which tried to kill him.
Stars of the original “Get Crackin'” campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, tragicomic character Mr. Bill and cannapreneur Snoop Dogg, all showing off the personality-defining ways they enjoyed their salty tree nuts. The catchy tagline appeared in two Super Bowls–via…
(TrendHunter.com) The Enduro Campers SuperTourer is a feature-rich off-grid camping solution built with comfort, agility and style in mind to help adventurers maintain their lifestyle from anywhere.
The camper is…
Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she’s taking on the role of G?nter, a “vodka seltzer sommelier,” serving as the face of the first national campaign for Anheuser-Busch’s N?trl. The yearlong “N?trl. The One With the Umlaut” campaign from…
Programmatic advertising allows advertisers to create cohesive experiences across multiple channels, including streaming audio, DOOH and in-game advertising.
A Paramount vem trabalhando o conceito de “uma montanha de entretenimento” na divulgação de seu serviço de streaming, Paramount+. Inclui até um comercial com Sylvester Stallone no último Super Bowl. Nessa linha, a empresa criou uma ativação chamada The Lodge: a Paramount + Experience, que vai passar por algumas localidades nos EUA, incluindo Austin durante …
Leia The Lodge: Paramount+ Experience leva o conceito montanha de entretenimento para o SXSW 2023 na íntegra no B9.
(TrendHunter.com) Sony has announced a new feature for its 2023 Bravia XR TV lineup: the Eco Dashboard. This is a central hub that allows users to access and adjust various energy-saving settings that can reduce the…
In a new campaign from Liquid Death, geriatric women act like the stereotypical agro-bros who often star in energy drink ads: They rock out in a heavy metal band, do donuts in a car and grind down handrails on skateboards. And that’s just the tame stuff. When they get really saucy, they fistfight in an…
Darla Price will step into De Blois’ previous role as president of Ogilvy New York.
WPP’s media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald. He will be responsible for shaping and developing GroupM’s internal and external narrative along…
Move comes as Google hastens to keep up with artificial intelligence rivals such as OpenAI and Microsoft.
(TrendHunter.com) February saw a plethora of exciting innovations and advancements that influenced business trends. These developments emerged from diverse industries, such as technology, e-commerce, media, food…
Fuse Media is bringing DEI to the forefront of its upfront strategy. Today, the Latino-owned entertainment company announced its 2023-24 upfront plans at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) Diverse Owned and Targeted Media GrowthFronts. In addition to kicking off its upfront season, the company plans to have in-person and virtual meetings with…
Sofia Colucci, who revitalized Miller Lite, talks the importance of breakthrough creative and a strong sales plan.
LeBron James fans will know that, off the court, the basketball icon is an avid gamer. King James regularly interacts with his 52.8 million Twitter followers about his passion for gaming. And his fandom for Sony’s PlayStation console is legendary, as evidenced by an earnest image circling online from 2003 that shows him (on the…
Jeff Tremaine directs spot with a track from drink company’s hate-mail musical album.
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