Mar
02
Ads Driving Higher Attention Can Cut Carbon Emissions by 63%
Posted in: UncategorizedAs it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. “We wanted to merge these two worlds: One…
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