Mar
06
Dalit Journalist Takes On India’s Caste Injustices
Posted in: UncategorizedMeena Kotwal started a news outlet focused on Dalit and other marginalized groups in India, hoping that telling their stories would help improve their lives.
Mar
06
Watch the newest commercials from Jack in the Box, HSBC, Goldfish and more
Posted in: UncategorizedJack in the Box spokescharacter Jack Box hypes the limited-time return of the chain’s fish sandwich.
Mar
06
Kellogg’s – Better Days Are Built on Breakfast / celebrating Kellogg’s 25-year anniversary of supporting breakfast clubs (2023) :30 (UK)
Posted in: Uncategorized
Food
Better Days Are Built on Breakfast: Kellogg’s new film celebrates 25-year anniversary of supporting breakfast clubs
6 March 2023 – London, UK: Ke
Mar
06
How Some Gen Z Instagram Users Post to Facebook: Unwittingly
Posted in: UncategorizedTeenagers and young adults are flummoxed. The reason it keeps happening involves an online prompt and product design.
Mar
06
How Generative AI Is Already Changing How Creatives Do Their Jobs
Posted in: UncategorizedIn need of a social teaser video to gin up excitement for a Super Bowl ad, Max Eastman, creative director at Mekanism, tapped into some of the hype around ChatGPT with an AI-generated script for an Alaska Airlines commercial. While the somewhat prosaic result left much to be desired, it did show the use of…
Mar
06
Microsoft introduces AI assistant for marketing, customer service
Posted in: UncategorizedBot can help marketers get creative, making suggestions for email campaigns based on topics and requested tone.
Mar
06
a sauce holder necklace for valentine’s day / Un bijou de pompe?
Posted in: Uncategorized |
 |
| THE ORIGINAL? Heinz Tomato Ketchup x McCain Fries – 2022 Valentine’s Day original jewelry Source : AdAge Agency : Rethink (Canada) |
LESS ORIGINAL Primal Kitchen Buffalo Sauce – 2023 Valentine’s Day original jewelry Source : Mashed, Muse by Clio Agency : Mischief (USA) |
Mar
06
‘If It’s Not Yes, It’s No!’—The Campaign That Wants Men to Better Understand Women
Posted in: UncategorizedWhen it comes to consent and the fight against sexual and gender-based violence, the phrase “no means no” has long been proclaimed. To evolve that statement, a campaign from France from two organizations, which includes the support of Tinder, has produced a ‘bible’ to help men better understand women, which enforces the statement that “If…
Mar
06
Benjamin Moore targets TikTok with household objects in love with its paint
Posted in: UncategorizedPaint brand Benjamin Moore aims to loosen up, and find new audiences, beginning with a pair of ads from Fig.
Mar
06
U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video
Posted in: UncategorizedThe first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies. Between the lines The criteria list…
Mar
06
Nielsen and rivals get new guidelines from industry for 2024 upfronts
Posted in: UncategorizedNetwork-backed Joint Industry Committee gets big agency backing, but certification on new rules will be hard.
Mar
06
Clue’s Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive?
Posted in: UncategorizedIt was a memorial to remember: The food and drinks were to die for. The orchestra slayed with their covers of classic pop hits. Miss Scarlett was dressed to kill in a blood red Halston frock. And the guests were drop-dead gorgeous and eager to get on the case of who murdered Boddy Black. The…
Mar
06
How Nissan is using TikTok Now, the BeReal clone, for March Madness
Posted in: UncategorizedThe automaker partnered with TikTok to invite basketball fans to post live photos and videos during “key moments” of the tournament.
Mar
06
Aldo enlists Tinx and other creators for its new self-acceptance marketing
Posted in: UncategorizedAldo’s “For All That Is You” campaign is all about embracing multiplicity.
Mar
06
The top 5 creative campaigns you need to know about right now
Posted in: UncategorizedThis week: Liquid Death’s grannies, the return of P&G’s ‘My Black Is Beautiful,’ and falling hard for Tinder.
Mar
06
Why Prime Video Created a Symphony Where Soccer Coaches Are the Conductors
Posted in: UncategorizedSoccer is often called “the beautiful game.” It could also be compared to a symphony if the coach were an orchestra conductor guiding his “artists” – the players. Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French…
Mar
06
Marketers on the Move: Tracking Europe’s Marketers Taking New Roles
Posted in: UncategorizedMarketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance their careers around Europe. We look at who is going where and to do what for which brand, as we keep you up to date with the latest hirings across the region. Check back each…
Mar
06
Top 100 Cosmetics Trends in March – From Oat Kernel Flour Soaps to Dazzling Lip Glitters (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The March 2023 cosmetics round-up is chock-full of both luxurious and accessibly-priced products, relying on innovative ingredients.
In terms of accessibly priced and nourishing, the March 2023…
Mar
06
Top 100 Fashion Trends in March – From High-Quality Pearl Jewelry to Ultra-Durable Diver Timepieces (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Many products and collections in the March 2023 fashion round-up demonstrate how contemporary brands are effortlessly balancing highly technical and performance-driven features with slick, eye-…
Mar
05
Top 95 Eco Trends in March – From Folding Seated Scooters to Electric Aircraft Batteries (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The March 2023 eco round-up sees a lot of innovation in the space of transportation as many brands experiment with new, eco-friendlier modes. Foldable design, because of its compactness and…
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