Hasta La Creative!

O recém-lançado filtro Bold Glamour do TikTok alcançou mais de 20 milhões de downloads e tem sido alvo de muito espanto (pela qualidade da tecnologia de inteligência artificial generativa) e também de controvérsia, conforme discutimos no Braincast 492. A Dove, porém, resolveu se posicionando contra o filtro e os inatingíveis padrões de beleza que ele …

Leia Beleza sem filtros: Dove e influenciadores combatem o Bold Glamour do TikTok na íntegra no B9.

Reviews follow the sudden departure of Amanda Richman as Mindshare’s North America CEO.

Roblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within its platform. The gaming hub’s latest updated set of rules now defines advertising as any content within its metaverse world designed…

The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. The co-CEOs, who assumed the shared role in February three days after Dubuc resigned, stressed…

TikTok’s new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and David. Part of the long-running Dove Self-Esteem Project, the #TurnYourBack effort kicked off March 9 with…

Apartments.com’s Brad Bellflower character (Jeff Goldblum) is followed around by “suits” who attempt to make sure his claims are “legally indisputable.”

In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league’s marketing plans. In one suite sat some of baseball’s most outgoing rising stars–Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston…

Study by Lumen finds cinema ads outperform TV, CTV and digital by four to seven times.

Radio is helping the CPG giant find audiences linear TV no longer reaches at fraction of CTV cost.