Mar
17
Measuring March Madness, silver screen ad attention and more: Datacenter Weekly
Posted in: UncategorizedAlso: Hallmark Media signs a deal with EDO, and macroeconomic news in a nutshell.
Mar
17
TUI celebrates its city breaks and experiences in new film by Leo Burnett
Posted in: Uncategorized
Transport & Travel
The latest campaign highlights TUI’s expertise in city breaks and experiences, demonstrating that booking holidays and experiences through TUI helps c
Mar
17
How Large Platforms Can Elevate Marginalized Voices in Culture and Sports
Posted in: UncategorizedA sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially PepsiCo. As senior manager of sports marketing at PepsiCo, Erica Smith is truly dedicated to her role. Smith’s mission…
Mar
17
DTC brands on TikTok are preparing for the app's possible ban
Posted in: UncategorizedDespite the chatter about TikTok, some DTC brands aren’t overhauling their social media strategies just yet.
Mar
17
SXSW 2023: Crise climática: de futuro distante à agenda das empresas
Posted in: Uncategorized
O “marketing de causas” virou commodity, seja bem ou mal feito. Diante da emergência climática, apenas posicionamento não é o suficiente. No SXSW, Líderes da Patagonia, Ben & Jerry’s, fundos de investimento e bancos deixaram claro como o aquecimento global é mais do que uma questão de marca, mas de negócio. A Patagonia, por exemplo, …
Leia SXSW 2023: Crise climática: de futuro distante à agenda das empresas na íntegra no B9.
Mar
17
Co-Branded Smartphone Concepts – This iPhone x Galaxy Concept by Michael Ma Combines Aesthetics
Posted in: Uncategorized
(TrendHunter.com) This iPhone x Galaxy smartphone concept has been designed and rendered by Michael Ma as a mobile device that incorporates aesthetics from Apple and Samsung-branded solutions.
The smartphone is…
Mar
17
Justice Dept. Investigating TikTok’s Owner Over Possible Spying on Journalists
Posted in: UncategorizedThe inquiry appears to be tied to an admission by the app’s owner, ByteDance, that employees had inappropriately obtained Americans’ data. The company said it had fired the workers involved.
Mar
17
Watch the newest commercials from Rothy’s, T-Mobile, HSN and more
Posted in: UncategorizedDTC fashion brand Rothy’s says that because it uses thread knit from 100% recycled plastic bottles, you can “go green in every color.”
Mar
17
Twitter’s Discussions Over Licensing Music Said to Stall Under Elon Musk
Posted in: UncategorizedTwitter didn’t move forward with the music licensing deals because of costs, people with knowledge of the matter said.
Mar
17
Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna Need More Tide’
Posted in: UncategorizedActor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they’re “gonna need more Tide.” The campaign for the detergent brand’s new Tide Power Pods finds Nanjiani in a series of scenes where people are in the process of…
Mar
17
How TikTok is talking with brands and agencies about the threat of a ban
Posted in: UncategorizedThe platform hosted a “Beyond Brand Safety” meeting with brands and advertisers earlier this year.
Mar
17
Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth
Posted in: UncategorizedThe business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the position. Cook begins the role…
Mar
17
Agency news you need to know this week
Posted in: UncategorizedCorona’s “Unfilter Mexico” campaign, Vayner opens an office in Canada, and more.
Mar
17
Marketing winners and losers of the week
Posted in: UncategorizedDollar General capitalizes on “the ill wind of inflation” and Chase gains customers—plus, why it was a bad week for the Wall Street Journal and Epic Games.
Mar
17
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
Posted in: UncategorizedFor all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and…
Mar
17
What does Web3 mean for brands? Find out May 9 and 10
Posted in: UncategorizedWhat you need to know about the 2023 Ad Age Web3 Marketing Summit.
Mar
17
CNN’s Prime-Time Experiment Is Off to a Slow Start
Posted in: UncategorizedViewership is down in the early going of CNN’s new 9 p.m. programming strategy, as the network tries to reinvent itself.
Mar
17
Why law firm CMOs are taking on more diversity responsibilities
Posted in: UncategorizedCorporate clients increasingly are demanding diverse attorney teams and legal advice on their own DE&I efforts.
Mar
17
SXSW 2023: Humanos: os novos assistentes dos robôs (e vice-versa)
Posted in: Uncategorized
“Ir rápido e quebrar coisas” sempre foi e continua sendo o modus operandi das empresas de tech. Agora, porém, o impacto será sobre o seu trabalho — seja para o mal ou para o bem. A ideia da perda de trabalho para a IA já virou quase uma piada batida, mas o SXSW avaliou com …
Leia SXSW 2023: Humanos: os novos assistentes dos robôs (e vice-versa) na íntegra no B9.
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