Honda's new TopGolf deal targets Gen Z

Honda and Acura are trying to attract millennial and Gen Z car buyers—and those two generations represent nearly half of Topgolf’s 30 million players per year.

National Enquirer, Scandal-Plagued Tabloid, to Be Sold

The publication has come under scrutiny in recent years over its suppression of stories about Donald Trump in the 2016 campaign.

How the Streaming Shift Has Shaken Up TV Marketing

John Landgraf, a.k.a. the exec who coined the phrase “Peak TV,” has been at the helm of FX for nearly 20 years. However, he’s recently seen more change in the TV industry than ever before. “It’s so unpredictable and bumpy right now,” the chairman of FX content and FX productions told Adweek. “Every day, I…

Ad Age Leading Women and Rising Star awards—what to know before you enter

Submissions are open for our annual program honoring female leaders in the advertising and marketing industry.

Disney’s Iger Returns to Familiar Stage, but With Different Challenges

The company reports quarterly earnings on Wednesday, and Wall Street is expecting it to lay out a new streaming strategy and operating structure.

doors looking like fries / Porte à porte créatif

THE ORIGINAL?
Mc Do / Mc Delivery – 2022
Click the image to enlarge
Source : Adsoftheworld
Agency : Cossette (Canada)
LESS ORIGINAL
Mc Donald’s / Mc Delivery – 2023
Click the image to enlarge
Source : AdAge, La Réclame
Agency : TBWA Paris (France)

The top 5 creative campaigns you need to know about right now

This week: an endlessly crying baby, courteous Bostonians and an evocative trip to Jamaica.

Top 100 Marketing Trends in February – From Marshmallow Puffers to Luxury Villa Influencer Ads (TOPLIST)

(TrendHunter.com) Marketing is the backbone of any successful business, as it helps to reach potential customers, create brand awareness, and drive sales, and the February 2023 marketing trends showcase how brands…

Top 70 Business Trends in Febraury – From eCommerce Fashion Sizing to Location-Based QSR Technology (TOPLIST)

(TrendHunter.com) In the ever-evolving world of business, it’s crucial to stay on top of current trends and forecasts and the February 2023 business trends showcase the latest developments in this space and…

Why State Farm is skipping Super Bowl ad for TikTok play with Khaby Lame

New State Farm CMO Kristyn Cook breaks down how the insurer’s Big Game strategy, including a campaign with TikTok star Khaby Lame, fits with her marketing priorities.

Top 100 Fashion Trends in February – From Architect-Designed Shoes to Deconstructed Down Jackets (TOPLIST)

(TrendHunter.com) The February 2023 fashion round-up features some performance-driven and style-minded releases. Arc’teryx’s System_A imprint, for one, boasts a cozy deconstructed blanket cape that is ideal…

Top 100 Gadgets Trends in February – From Wireless Hybrid Earbuds to Stress-Relieving Hearing Aids (TOPLIST)

(TrendHunter.com) Like always, the February 2023 gadgets list spotlights innovations that are designed to make the lives of consumers easier and even more pleasant. Health and convenience are often top of mind for…

Top 50 Home Trends in February – From Luxury Weighted Blankets to Single Unit Washer-Dryers (TOPLIST)

(TrendHunter.com) These February 2023 home innovations range from luxe weighted blankets to contemporary single unit washer-dryers.

With CES 2023 wrapping up last month in Las Vegas, the world’s most…

Top 45 Fashion for Men Trends in February – From Transformational Backpacks to Custom Shoe Services (TOPLIST)

(TrendHunter.com) These February 2023 fashion for men innovations range from ultra-functional backpacks to custom footwear design services.

While the côte&ciel Adria Infinity Black backpack boasts a…

L.A. Angels score jersey patch sponsorship amid slow market for sports branding

Glut of opportunities, economic fears chill lucrative deals.

Unicorns & Unicorns Launches Into 2023 With New East Coast Reps & List of 2022 Awards + Accolades

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Independent reps Bobby Rowe and Sabrina Mehar joined forces last December to create the duo now known as Thick and Thin.

Avocados From Mexico axes its ChatGPT Super Bowl ad plans

The produce marketer will not move forward with generative AI in the Big Game. 

Ukrainian Ad Agency Turns Bulletproof Vest Plates Into Art

As the war for Ukraine reaches a year, the country’s advertising industry is continuing to produce creative ideas that help Ukraine’s economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes. They have produced a project that brings together art and the…

Messenger: How to See All of the Pinned Messages in a Chat

Messenger allows users to pin messages in conversations so they can easily reference them again in the future. As multiple messages are pinned in a conversation over time, users can view all of the pinned messages in the chat in a single place. Our guide will show you how to view all of the pinned…

Instagram: How to Use the Black History Month Chat Theme

To celebrate Black History Month, Instagram released a Black History Month chat theme that adds textile patterns created by Hadiya Williams to conversations. Our guide will show you how to use the Black History Month chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Also note,…