Honda's new TopGolf deal targets Gen Z
Posted in: UncategorizedHonda and Acura are trying to attract millennial and Gen Z car buyers—and those two generations represent nearly half of Topgolf’s 30 million players per year.
Honda and Acura are trying to attract millennial and Gen Z car buyers—and those two generations represent nearly half of Topgolf’s 30 million players per year.
The publication has come under scrutiny in recent years over its suppression of stories about Donald Trump in the 2016 campaign.
John Landgraf, a.k.a. the exec who coined the phrase “Peak TV,” has been at the helm of FX for nearly 20 years. However, he’s recently seen more change in the TV industry than ever before. “It’s so unpredictable and bumpy right now,” the chairman of FX content and FX productions told Adweek. “Every day, I…
Submissions are open for our annual program honoring female leaders in the advertising and marketing industry.
The company reports quarterly earnings on Wednesday, and Wall Street is expecting it to lay out a new streaming strategy and operating structure.
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THE ORIGINAL? Mc Do / Mc Delivery – 2022 Click the image to enlarge Source : Adsoftheworld Agency : Cossette (Canada) |
LESS ORIGINAL Mc Donald’s / Mc Delivery – 2023 Click the image to enlarge Source : AdAge, La Réclame Agency : TBWA Paris (France) |
This week: an endlessly crying baby, courteous Bostonians and an evocative trip to Jamaica.
New State Farm CMO Kristyn Cook breaks down how the insurer’s Big Game strategy, including a campaign with TikTok star Khaby Lame, fits with her marketing priorities.
Glut of opportunities, economic fears chill lucrative deals.
The produce marketer will not move forward with generative AI in the Big Game.
As the war for Ukraine reaches a year, the country’s advertising industry is continuing to produce creative ideas that help Ukraine’s economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes. They have produced a project that brings together art and the…
Messenger allows users to pin messages in conversations so they can easily reference them again in the future. As multiple messages are pinned in a conversation over time, users can view all of the pinned messages in the chat in a single place. Our guide will show you how to view all of the pinned…
To celebrate Black History Month, Instagram released a Black History Month chat theme that adds textile patterns created by Hadiya Williams to conversations. Our guide will show you how to use the Black History Month chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Also note,…