Feb 07

Super Bowl 2023: em comercial da Rakuten, Alicia Silverstone reprisa seu papel em “As Patricinhas de Beverly Hills”

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Clueless

A gigante japonesa Rakuten faz muitas coisas, mas uma de suas especialidades é o comércio eletrônico com atuação no mundo todo. Sendo assim, nada mais adequado do que reviver uma das maiores fashionistas e especialistas em compras da cultura pop. Para seu comercial no Super Bowl, a empresa traz de volta Alicia Silverstone no papel …

Leia Super Bowl 2023: em comercial da Rakuten, Alicia Silverstone reprisa seu papel em “As Patricinhas de Beverly Hills” na íntegra no B9.

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Feb 07

Top 30 Social Good Trends in February – From Special Olympics Donuts to Pet Disaster Plan Campaigns (TOPLIST)

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(TrendHunter.com) The Top 100 Social Good Trends for February 2023 showcase the increasing focus on making a positive impact in communities across the world. From Special Olympics Donuts to Pet Disaster Plan Campaigns,…

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Feb 07

Top 30 Luxury Fashion Trends in February – From Luxury Resale Companies to Animal-Decorated Gowns (TOPLIST)

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(TrendHunter.com) These February luxury fashion trends range from gallery-like retail spaces to animal-decorated gowns that are stirring up controversy online.

Making its debut at Paris Fashion Week last month, the…

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Feb 07

Messenger: How to Unpin Messages in a Chat

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Messenger users can pin messages in conversations so they can quickly reference them again in the future. Users can also unpin messages in conversations if they no longer need quick access to this content. Our guide will show you how to unpin messages in a conversation in the Messenger mobile application. Note: These screenshots were…

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Feb 07

Modelo owner Constellation Brands puts media account in review

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Horizon held the business since 2009.

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Feb 07

Top 30 Hair Trends in February – From Curl-Focused Hair Dryers to Celebrity-Backed Hair Care Lines (TOPLIST)

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(TrendHunter.com) These February 2023 hair trends range from celebrity-backed hair care lines to curl-focused hair dryers.

When it comes to hair repair products, the month’s most notable examples include Black-…

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Feb 07

TikTok: How to View Your Comment History on Mobile

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TikTok allows users to view all of the videos they’ve commented on in their “Comment History.” Our guide will show you how to view your Comment History within the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok profile, tap the three horizontal lines in…

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Feb 07

Top 30 Kitchen Trends in February – From Elegant Porcelain Tableware to Luxe Cheese Utensils (TOPLIST)

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(TrendHunter.com) The February 2023 kitchen round-up includes examples of elegantly designed dinnerwear and high-tech yet compact kitchen appliances.

The CookingPal Pronto is perhaps one of the more tech-driven…

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Feb 07

Adweek Podcast: Everyone Is Begging Apple TV+ to Call Them

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In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Adweek senior tv reporter Mollie Cahillane and Adweek senior producer Al Mannarino. They discuss all things Apple TV+, its recent campaign with Timoth?e Chalamet and the company’s unorthodox advertising strategy. Scaling a…

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Feb 07

AI platform Dialpad to air local Super Bowl commercial

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Regional ad is meant to be an ode to AI. 

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Feb 06

Top 70 Mobile Trends in February – From High-Performance Gaming Phones to Efficient GaN Chargers (TOPLIST)

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(TrendHunter.com) Our smartphones are mighty portable devices and designers in the tech sector are taking full advantage of their performance potential as can be seen from this February 2023 mobile innovation round-up….

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Feb 06

Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot

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It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…

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Feb 06

Stellantis buys Super Bowl ads for Jeep and Ram

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Stellantis returns to the Super Bowl after taking last year off.

 

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Feb 06

How about a personalized pink Toblerone for Valentine's day?

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digital

Food

What do you give for Valentine’s day? Traditionally, chocolates and flowers. Well, Toblerone wants you to give a little more this time around.
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Feb 06

Cheerios “Have a Change of Heart” campaign brings back heart shaped Cheerios with Phyllis Smith & Leslie David Baker.

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Food

Leslie David Baker is back with heart-shaped Honey-Nut Cheerios, and his former co-star and real-life bestie Phyllis Smith.
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Feb 06

Liquid Death – The Godmother of Drumming Plays Liquid Death’s “Greatest Hates” (2023) :30 (USA)

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Drinks & Alcohol

She might look like your sweet aunt or grandmother, but they don’t call her the “Godmother of drumming” for no reason.
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Feb 06

Super Bowl 2023: Ozzy Osbourne, Paul Stanley e cia querem impedir que “rock star” vire uma buzzword do mundo corporativo

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workday

Workday é uma empresa de softwares corporativos, voltado para gestão financeira e de RH de grandes empresas. Eles se dizem tão bons no que fazem, quer qualquer executivo que faça uso de seus serviços é logo chamado de “rock star”. Pode até parecer que a Workday quer combater uma buzzword do mundo corporativo, como sugere …

Leia Super Bowl 2023: Ozzy Osbourne, Paul Stanley e cia querem impedir que “rock star” vire uma buzzword do mundo corporativo na íntegra no B9.

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Feb 06

Super Bowl 2023: Hellman’s coloca Jon Hamm e Brie Larson na geladeira

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superbowl hellmans

No que será a sua terceira aparição consecutiva no intervalo do Super Bowl, a maionese Hellman’s continua sua campanha contra o desperdício de alimentos. A marca, já faz algum tempo, vem trabalhando o conceito de “Make Taste, Not Waste”. É a ideia de que muitas sobras na sua geladeira podem se transformar em outra coisa… …

Leia Super Bowl 2023: Hellman’s coloca Jon Hamm e Brie Larson na geladeira na íntegra no B9.

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Feb 06

Car insurance superhero / Juré crashé ils n’ont pas copié?

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THE ORIGINAL?
FWD Insurance “Superhero” TV Commercial – 2019
Watch the TV Commercial (You Tube)
Source : Adsoftheworld
Agency : DDB (Singapore)		 LESS ORIGINAL
Policy Bazaar Car Insurance “Superhero” – 2022
Watch the TV Commercial (You Tube)
Source : Campaign India
Agency : In-House (India)
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Feb 06

Inside Dentsu Media’s 5-Year Endeavor to Measure Attention 

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Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer’s attention, but only one succeeded. “Turns out people are very good at ignoring advertising,” said Mike Follet, managing director at eye-tracking firm Lumen Research. “Just…

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