Dec
02
How PetSmart used pet influencers to help create its holiday campaign
Posted in: UncategorizedPetSmart is extending the reach of its influencer partnerships beyond social media for its holiday messaging.
Dec
02
Twitter ad incentives not enough to win back some advertisers
Posted in: UncategorizedBrands that pulled spending from the platform in wake of Elon Musk takeover are expected to remain on the sidelines, according to ad buyers.
Dec
02
Kanye West Is Suspended From Twitter After Posting a Swastika
Posted in: UncategorizedThe tweet was deleted before the rapper’s account was shut down. Twitter’s chief executive, Elon Musk, said the post violated a rule against inciting violence.
Dec
02
13-Foot-Long Bus Stop Ads Highlight Experience of Long Covid
Posted in: UncategorizedUsing long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K. Titled “The Longest Ad,” the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both…
Dec
02
Spotify: How to View Your Spotify Wrapped for 2022
Posted in: UncategorizedAudio streaming platform Spotify launched its Wrapped program for 2022, allowing users to view stats about their listening habits over the past year. Our guide will show you how to view your 2022 Wrapped within the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS. Step 1: Open the Spotify…
Dec
02
The Crypto Crowd Holds a Glittery Awards Night, Despite Fiascoes
Posted in: UncategorizedThe Crypties was intended as a gala evening in Miami to celebrate the currencies of the future. It turned out to be more of a roast.
Dec
02
United Way’s Holiday Ad Tells a Homelessness Story from a Ring Doorbell’s Perspective
Posted in: UncategorizedThis year’s holiday campaign from United Way Halifax is remarkable for a number of reasons–it’s shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it’s been at least a year in the making. But its twist ending is what leaves the most indelible impression, coloring everything that comes before…
Dec
02
More Users Can Build Houses in Clubhouse
Posted in: UncategorizedSocial audio application Clubhouse has been beta-testing Houses–which it calls “a new way to host meaningful conversations”–and the beta will gradually begin rolling out to more users starting Thursday. Clubhouse said in a blog post Thursday that Houses let users create a group of community members, fans or friends through invites, and members of Houses…
Dec
02
Ye’s Acquisition of Parler Is Off
Posted in: UncategorizedDid controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application’s price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye’s agreement to acquire Parler, revealed in…
Dec
02
Kanye West’s Deal to Buy Parler Unravels
Posted in: UncategorizedThe parent company of Parler, a social media service popular with right-wing audiences, said it had “mutually agreed with Ye” to end the deal.
Dec
02
Disney and VideoAmp Team Up for Clean Room Integration
Posted in: UncategorizedDisney advertising’s new partnership is making it easier for marketers using clean rooms. Top line On Thursday, the company announced it’s teamed up with VideoAmp in an integration that looks to accelerate cross-screen measurement. This new integration uses Disney’s Audience Graph and Ad Exposure Log Files, as well as VideoAmp’s proprietary TV Viewership footprint, powered…
Dec
01
Lamborghini – Huracán Sterrato: beyond the concrete (2022)
Posted in: Uncategorized
Automotive
Huracán Sterrato is the first Super Sports Car with a V10 engine and all-wheel drive designed to deliver driving thrills on all terrains.
Dec
01
Yahoo Paid Zero Cash for Its 25% Stake in Taboola
Posted in: UncategorizedYahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter. Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an…
Dec
01
Eos brings Mariah Carey to Roblox
Posted in: UncategorizedThe activation will feature four virtual appearances by the Queen of Christmas.
Dec
01
EIBWC Podcast: How Brands Can Win Big in the Creator Economy
Posted in: UncategorizedWhat is the creator economy, and why should you care? If you’re a marketer, you better care. Especially if you want to reach younger audiences. On this week’s episode of Everything Is Better With Creators, we have a roundtable discussion with three queens of the algorithm: creators Coco Mocoe, and YesJulz, and Whalar’s vp of…
Dec
01
How Coca-Cola’s new marketing leader will approach the job
Posted in: UncategorizedShakir Moin brings international experience to the North American role—and a penchant for working on the front lines.
Dec
01
Inside Kraft Heinz’s Long-Term Strategy for Web3
Posted in: UncategorizedAfter about a year of laying the groundwork for its presence in cryptocurrency-adjacent technology, Kraft Heinz is the latest big brand to unveil a strategy around what proponents bill as the next iteration of the internet, Web3. The food conglomerate is kicking off what it says will be a long-term plan for the space with…
Dec
01
LGBTQ+ study from WPP reveals attitudes on gender fluidity, queer media, coming out at work and more
Posted in: UncategorizedThe study shows that only half of those who responded are open about their identities at work, and that this depends on their income level.
Dec
01
Fast forwarding through the ads? That'll be £5 on Sky
Posted in: Uncategorized
none
adnews
Sky TV has just announced that they will charge customers £5 if they fast forward through the adverts.
Dec
01
A Holiday Wish for Brand Creativity Centered in LGBTQ+ Experience—on Our Terms
Posted in: UncategorizedAs the holidays arrive, there are some signs of warming representation: Despite prior setbacks and active discrimination, more festive movies starring LGBTQ+ protagonists and actors are entering the pop culture arena. The narrative arcs are classics … Cynic brings home Optimist Love Interest–but compromises that love for the comfort of Family. Family pressures Cynic to…
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