Microsoft’s $69 billion deal for Activision Blizzard, which is undergoing reviews in 16 countries, has become a test for whether tech giants can buy companies amid a backlash.
It’s the end of an era at AMC as The Walking Dead aired its final episode after 11 seasons tonight–but some of the finale’s biggest surprises came during the show’s ad breaks. That’s because four Walking Dead characters who died over the show’s 12-year run were resurrected–as zombies–in five spots that aired during the program….
Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar’s Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic. It’s based on qualitative findings from 13,000 employees across 13 countries and 24 industries. The aim…
On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year’s ceremony–the first fully in-person event…
In a stunning turn of events, Bob Iger is returning as the Walt Disney Company’s CEO after less than a year of retirement. Disney’s board of directors announced the decision Sunday evening. Current CEO Bob Chapek–who had held the role since February 2020–will be stepping down and exiting the company. “We thank Bob Chapek for…
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone’s mind. That’s why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers’ Choice: Best of Tech Partner Awards–which recognizes the top advertising…
Five thematic ads for companies including DoorDash, Deloitte and Ring aired during Sunday night’s “The Walking Dead” episode.
Don’t count out the American shopping mall. A new report from foot traffic analytics firm Placer.ai looked at malls nationwide to discover what amenities are luring back customers, from unexpected retailers to entertainment destinations. In August 2021, York Galleria Mall in Pennsylvania replaced a defunct Sears store with a Hollywood Casino by Penn Entertainment. The…
“Bob Iger is uniquely situated to lead the company through this pivotal period,” said Disney chairman Susan Arnold.
A $180,000 image of a Taco Bell taco, an $800 virtual Pringles can, a $265 piece of Charmin toilet paper. In summer 2021, as prices of major cryptocurrencies swelled to record highs, it seemed like branded nonfungible tokens (NFTs) were inescapable and regularly commanding head-scratching sums. Crypto companies billed their digital ownership model as a…
Unlike streaming services and most studios, they plan to share profits with their actors and off-camera artisans.
And Twitter loses another ad leader.
Kaashvi is a visual designer based out of nowhere specific. She works full-time at Studio Ping Pong and is a part-time freelancer. She works in both print and digital mediums and enjoys branding, typography, data viz, illustration and editorial design. In her free time, she likes to window shop fonts, play with recipes, thrift clothes, read books and browse supermarket aisles for hours. You’ll most likely find her making long lists, cleaning obsessively and thinking about her next meal. She takes a lot of photos, without any permission from fellow humans. She gets bored too quickly and needs constant change.
Why are you a Graphic Designer?
I was quite sure I wanted to pursue graphic design since high school.
I have multiple interests and design does give me a lot of freedom to explore and learn new things everyday. I love the nature of our work too. No day is ever boring, it has a lot to offer.
Did you attend school for fine art or design?
I completed my graduation from MIT Institute of Design, Pune in Communication Design.
You have a distinct style of Design. How long did it take you to develop your style?
I love to experiment with different styles and mediums, and just simply create. It’s important for me to take out time for practice every now and then- let it be lettering or drawing florals or studying color and composition. I think over the years, working on a variety of projects has really helped me apply these skills and develop my style
How did you focus so much on graphic illustrations? When did you realise you loved doing it and wanted more of it?
I find it very fascinating how something, for eg. a fish- might have been drawn differently a million times in the past, but we still come across an illustration of it which leaves us in awe. There are new ways of seeing and newer ways of communicating visually what you see. Everyone has different influences and perspectives. And I think illustration gives you so much room for experimenting and creating, I really enjoy that. It gives me a lot of joy.
Were there any particular role models for you when you grew up?
Can’t recollect anyone specific but I’ve always looked upto female designers running their own show.
When did you start freelancing?
First year in college. I did small gigs I got through friends and the college in the start. I had reached out to a couple of places for internships in my first year and I eventually started freelancing for them.
Was there any time when you wanted to quit graphic design?
Nope never. There are some days when the motivation is low and sometimes when I feel burnt out, but I’ve never wanted to quit graphic design. There are a lot of other interests I’d like to explore though. I’d love to study/ learn more about behavioural economics, child psychology, food science, nutrition, natural medicine, photography, textile to name a few. I do hope to possibly work at the intersection of these + design in the future.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
I have worked with agencies/ studios previously but lately I’ve been working more directly with clients, brand managers or collaborating with other designers.
Do you have clients who give you steady work or do you advertise for new clients often?
I do have a couple of clients who give steady work or direct me to newer clients through word-of-mouth. I also get new ones through Instagram and Behance sometimes.
How do you market yourself?
For Illustrations, Lettering, Wedding Invite Design- Instagram works well for me.
For Branding, Packaging, Editorial- its through word of mouth and past clients.
Any other Indian graphic designers who you admire?
Kriti Monga, Shiva Nallaperumal
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
I’d say if you enjoy it, don’t give up easily or switch to other professions. Stick around for a bit, it’s quite fulfilling.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
I think there’s definitely change and more awareness now than ever.
There are lot of clients who understand the value of good design.
Mac or PC?
Mac.
Who would you like to take out for dinner?
Hmm so many people. But I would call them home for a themed pop-up dinner.
What’s on your iPod? Spotify?
Lotsa podcasts.
Freakonomics, Unexplainable, Sporkful that I can remember on top of my head
Whats your Twitter Handle? Instagram? Behance?
@type.nerd
www.behance.net/kaashvikothari
Mr. Musk, who had asked Twitter users about whether to bring back the former president to the service, said, “The people have spoken.”
He became well known for the covers he designed for Esquire magazine, many of them wordless critiques of American society.
(TrendHunter.com) These Gen X gift ideas range from retro-themed tech accessories to wellness products that offer natural pain relief and relaxation.
Along with the resurgence of retro themes in popular culture&#…
(TrendHunter.com) These wellness-themed gift ideas include sleep-inspired candles and connected fitness accessories.
Those shopping for the fitness enthusiast this holiday are sure to impress with products like the…
At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history.
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek’s director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping…
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men’s World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
