Sep
08
The Community hires first-ever global chief strategy officer
Posted in: UncategorizedThe Community boosts strategy offering under new Global Chief Strategy Officer Lee Maicon, a 25-year vet from Edelman, McCann and 360i.
Sep
08
Mother Is Creating Provocative Products Designed to Go Viral and Draw Attention to Social Causes
Posted in: UncategorizedIndependent creative agency Mother is launching its latest venture, Mother Goods. The new design and development company creates and sells products that are meant to change how people think about and behave around specific issues in the world, and the products range from absurd accessories to advocacy apparel. The new company is an extension of…
Sep
08
Slap Global announces new president Lyndsey Corona with a 'President’s Day Sale'
Posted in: UncategorizedFormer Forsman & Bodenfors president and McCann vet joins Gerry Graf and Maxi Itzkoff’s global creative boutique as president and partner.
Sep
08
Roku looks to first-party data to bring small businesses to streaming TV
Posted in: UncategorizedCTV company announces first agency partner for program to make streaming advertising more accessible.
Sep
08
Watch Out B-to-B Companies, Your CCPA Data Exemption Has an Expiration Date
Posted in: UncategorizedFor the last few years, California’s robust privacy law–the California Consumer Privacy Act (CCPA)–contained a partial exemption for business-to-business firms or companies that offer enterprise-level services to other companies, such as Salesforce or Microsoft. That means the data shared by employees, with companies and information distributed between b-to-b contacts in California–such as a company’s database…
Sep
08
The top 5 brand TikToks you need to know about
Posted in: UncategorizedAd Age’s take on the top brand TikTok videos of the past month.
Sep
08
A Smartphone That Lasts a Decade? Yes, It’s Possible.
Posted in: UncategorizedA smartphone that is made for longevity can be a real thing. Too bad that’s not how most of them are designed.
Sep
08
Artificial intelligence and creative marketing—how brands and agencies should experiment
Posted in: UncategorizedThree areas where machine learning can be leveraged creatively.
Sep
08
Dentsu Creative Hires Riccardo Fregoso as Italy CCO
Posted in: UncategorizedDentsu Creative has named Publicis Italy’s Riccardo Fregoso as its new Italy CCO, with the remit of “delivering modern creativity” through its agency model. In the week that Dentsu revealed that it planned to merge its two businesses–Japan and International–at the beginning of next year and announced the departure of chief executive Wendy Clark, the…
Sep
08
When Teens Find Misinformation, These Teachers Are Ready
Posted in: UncategorizedMedia literacy efforts are intensifying, targeting students as they approach voting age. But some educators struggle “to push through that apathy.”
Sep
08
How NFTs are used by brands to collect customer data
Posted in: UncategorizedAxe, Burberry, Fjallravens and Outside.io show how marketers are thinking about digital tokens.
Sep
08
‘What is OKX?’ Asks Global Cryptocurrency Brand Campaign
Posted in: UncategorizedRealizing it has a name that is yet to resonate with consumers, a cryptocurrency brand has released a global campaign highlighting the various sports sponsorships it currently holds, generating the question “What is OKX?” Answering that question, OKX claims to be the second biggest crypto exchange by trading volume, serving over 20 million customers globally….
Sep
08
Crypto exchange OKX hints at Super Bowl plans as it launches its first global ad campaign
Posted in: UncategorizedOKX is ramping up marketing spending despite a brutal crypto winter.
Sep
08
Sep
08
Sep
08
How State Farm is targeting Gen Z with new ads starring Patrick Mahomes and Aaron Rodgers
Posted in: UncategorizedState Farm is promoting a Personal Price Plan as it tries to connect with younger consumers in a tough economy.
Sep
08
Jamie Foxx Goes All In For BetMGM
Posted in: Uncategorized
adnews
Sonic Union’s Steve Rosen and Michael Marinelli supported the high-energy, comedic spots with key sound design transitions and a mix as bombastic as t
Sep
08
FX’s Atlanta Is the Festival Pass Sponsor for Twitch Livestream of Afropunk Brooklyn 2022
Posted in: UncategorizedFX’s Atlanta secured the Festival Pass sponsorship for Twitch’s exclusive livestream of Afropunk Brooklyn 2022, which will take place Sept. 10 and 11 at Commodore Barry Park in Brooklyn. The comedy-drama series will sponsor the livestream and present a custom segment, “Black Excellence Is,” profiling artists, attendees and festival staff and highlighting their definitions of…
Sep
08
MrBeast Burger Opening Beefs up American Dream Mall Experience
Posted in: UncategorizedThe American mall, as we once knew it, is dead. Once the prime shopping location and hangout spot for teens, many malls have transformed into lifestyle experience centers. Among the new offerings are celebrity-driven projects, such as last weekend’s grand opening of YouTube star MrBeast’s burger shop, which turned into into a mall experience that…
Sep
08
Under Armour’s new marketing aimed at young athletes features Tom Brady and Morgan Freeman
Posted in: UncategorizedUnder Armour is showcasing a new letter for young athletes from Tom Brady narrated by Morgan Freeman.
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