In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the…
“Snowfro” also explains how Discord turned his NFT platform Art Blocks into a novel social experience.
The 700-horsepower vehicle gets film treatment—including movie theater ad buys—as Ford looks to burnish its high-performance image.
A new campaign from Save A Lot captures the pressure on the industry and shoppers as the economy worsens.
As any marketer will know, building consistent long-term brand success is an incredibly difficult thing to achieve–especially in periods of economic upheaval. Having endured a pandemic and now a war in eastern Europe, the last two years have been erratic for global brands to traverse. By comparison, the previous eight years marked a much calmer…
Born in a very large family in a very small village of Bengal. In his childhood, he fell in love with different forms of art. Sculpture, drawing and paintings are becoming the daily visitor in his dream. No wonder the very next destination was the college of art. After graduating from there, his next destination was Delhi where he started his career in a fashion house. But very soon he realised that another magic world was waiting for him. Then the epic journey started. He had worked in different agencies in different cities like Delhi, Mumbai, Ahmedabad, Bengaluru, Kolkata etc. Seen different cultures, different people, different climates, different ideology. After sharpening different skill sets in different agencies like L&K Saathi & Saatchi, DDB Mudra, Dentsu and a few smaller agencies, he finally landed up in the world of Ogilvy, he loves to coin it “Ogilvy pathshala”. For the last 10 years he has been learning new things everyday here. He is a Football player, Theatre actor, Foodie, movie lover, traveller, photographer and still finds some time to do watercolour painting.
Why are you into Advertising?
I grew up surrounded by successful people like bankers, businessmen, politicians, lawyers, professors etc. So parents’ expectations were high. But I chose the opposite direction. I am madly in love with this profession because..
This is the only profession where no formal educational qualification is required.
This is the only profession where you don’t have to wear any formal dress and still you can go to the top.
This is the only profession where you get a chance to do new things everyday.
This is the only profession where you will face a new challenge everyday.
This is the only profession where you can create a song and sell it over the table instantly.
This is one of very few professions where..
I can keep writing.
Did you attend school for fine art or design or Communications?
Yes, Govt. College of Art & craft, Kolkata.
You have won so many awards etc. How has that impacted your career?
If you do great work, it may convert to awards. And if you win an award it leads you to do more great work.
Do you think brands whose advertising wins awards, do well in the market?
Of course! I strongly believe. There are plenty of examples in the Ogilvy world.
Were there any particular role models for you when you grew up?
Charlie Chaplin, Mother Teresa.
Who was the most influential personality in your career in Advertising?
My first boss – Avik Bindu, who believed me.
Where do you get your inspiration from?
Everywhere, from balcony to terrace, from fish market to local saloon, from restaurant to mom’s old trunk, from petrol bunk to cricket ground, from swimming pool to karate class, from movie theatre to street food vendor, from second hand book market to hospital, from school bus to collage hostel.. This list is never ending.
Tell us something about the work environment at your agency…
Oh, what can I say about the Ogilvy environment? It is a magic world. Whatever experiment you want to do, you can do. Nobody stops you.
Do you have any kind of a program to nurture and train young talent?
Yes, I always listen to them very carefully, trying to understand their passion. Provide them every possible support bundled with plenty of opportunity.
Until they started swimming.
What do you think of the state of Print advertising right now? At least here in India, the released work is most often too sad?
Somehow it is true. Advertising is changing day by day. New mediums are taking place. Future of advertising may be one to one advertising. Print certainly lost some glory. But I think it is a phase going on and it will pass soon.
Any notable digital campaigns?
I did many nationwide campaigns across mediums so digital is a part of them.
What advice do you have for aspiring creative professionals?
If you are not really passionate about it don’t get into it.
What is your dream project?
I believe in real projects and all real projects are my dream projects. Because in every project there is a chance to change the people’s mindset.
Mac or PC?
MAC of course!
Who would you like to take out for dinner?
My family
What’s on your iPod? Spotify?
Bollywood song, Coke studio, Bengali classics etc.
What’s your Twitter Handle? Instagram?
@debu121
The streaming service hopes its latest release can be the start of a blockbuster franchise that attracts much-needed subscribers.
Blockchain is a technology that has the potential to revolutionize eCommerce.
Blockchain is a distributed ledger, or database, that allows for transactions to be recorded in a way that’s secure, transparent, and permanent. Most people think cryptocurrencies are the only application of blockchain.
While it is true that blockchain is used to record crypto values and transactions, it has uses in several other industries too. Blockchain can be used to create tamper-proof records of transactions and interactions between users, which can be used to create trust between them.
The technology is gaining traction in the eCommerce space because it offers many benefits over other methods of digital transaction processing, including faster processing times and lower costs. Below are seven ways blockchain could transform eCommerce.
Digital Identities
Digital identities are a huge problem, and blockchain is the solution.
Blockchain can help create digital identities for people, products, and places.
These digital identities can be used to verify the identity of a person or product through a system that is based on trust and transparency.
This will make it easier for both consumers and merchants to trust each other since they know that their information is safe from hacking or tampering with by third parties such as hackers or governments.
Faster Payments
One of the benefits of blockchain is that it allows for faster payments. While traditional payment methods can take days or even weeks to process, blockchain can do it in real-time. Payments on the blockchain can be made in seconds, minutes, and even hours!
This means that you can get paid for your goods immediately after selling them. You don’t have to wait for your money to clear before getting paid; instead, you can get paid immediately when someone buys an item from you using cryptocurrency such as Bitcoin.
Fewer Costs
When you buy something using a credit card or other payment method, you have to pay the fee associated with it. The same goes for an invoice. When your business has to make payments, they also have to pay fees in order to do so.
However, with blockchain technology, there is no need for any of this. It’s possible to send money from one account directly into another without ever having to deal with third parties or intermediaries that charge additional fees on top of them all! That means less money spent overall on transactions and more profit for your company!
Blockchain also allows companies who are using it as a platform for eCommerce businesses like yours because it reduces costs related to customer support by eliminating manual work and reducing errors during processes such as shipping orders or refunds processing time due to these tasks getting automated.”
More Efficiency
The technology can also be used to improve efficiency in other areas of eCommerce, such as supply chain management. With blockchain, companies can track their products from the production line all the way to delivery, ensuring that each item is accounted for and that no one receives a faulty product.
Blockchain can also be used for inventory management by creating smart contracts between buyers and sellers (or suppliers). For example, if you order ten widgets from Amazon but only pay for eight of them with your credit card–and then return two of those widgets for a refund–the blockchain will automatically transfer funds back into your account once you’ve sent back all ten items.
Blockchain can even provide more efficient payment processing services than traditional payment platforms by using cryptocurrency instead of fiat currency (like the dollar). Cryptocurrency transactions take place instantly without any fees attached; this makes them much cheaper than banks or other third parties who charge fees just so they can process transactions on behalf of merchants like you!
Enhanced Security
The technology underlying blockchain is secure, immutable, and transparent. The data recorded on the distributed ledger is unalterable and visible to all participants in the network. This makes it an ideal technology for recording financial transactions, as well as any other type of transaction that requires transparency and security.
By removing centralized companies from eCommerce transactions, you can also significantly reduce your business’ risk of cyber-attacks or hacks. In fact, according to IBM Research Report 2019: Blockchain in Ecommerce — A Trillion Dollar Opportunity 2020-2024, global spending on blockchain in eCommerce will reach $1 trillion by 2024.
Higher Transparency
When it comes to eCommerce, transparency is a must. Ecommerce retailers have a lot of information to share with their customers–who are increasingly educated and well-informed about where their products come from and who’s behind them.
Customers want to know about the people behind the products they buy, and blockchain can help you do that by putting your supply chain into the clear for everyone to see. They also want transparency about how their money is spent: if you’re using blockchain for payments, then any transactions will be recorded publicly and in real-time.
But what many shoppers really care about is knowing more about the product itself–and when you use blockchain technology as part of your supply chain, you can provide this information in ways that were never possible before.
Better Governance
A blockchain is an excellent way to keep track of the origin of goods, materials, components, and labor in the supply chain. Once a product is created on the chain and recorded in an immutable ledger, it can be traced throughout its life cycle. This means that buyers will know for sure where their products come from and how they were made.
This can lead to improved trust between consumers and brands in eCommerce, which is especially important when selling food products or other items with health concerns attached to them (e.g., if your coffee beans were grown organically).
(TrendHunter.com) The July 2022 world trends were primarily shaped by the reemergence of global travel and, concurrently, consumers’ enthusiasm for post-pandemic adventure. As a result, a wide range of tourism-…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix’s 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv — Netflix (@netflix) July 13, 2022 A new 3D…
As a founder of La Repubblica, one of the country’s major newspapers, and later as a columnist, he left a mark on civic life.
Ms. Hannah-Jones, who won a Pulitzer Prize for the 1619 Project, had said she was considering legal action against the University of North Carolina at Chapel Hill.
The ongoing storm over TikTok U.S. user data and whether it is being accessed in China sent a wave crashing across the top of its global security organization, as global chief security officer Roland Cloutier will transition into a strategic advisory role and be succeeded on an interim basis by Kim Albarella. TikTok CEO Shou…
Mr. Musk formally responded to Twitter’s attempt to force him to buy the company, arguing that there was no reason to hurry the case.
On today’s episode of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with seven-time Olympic gold medalist Katie Ledecky. Ledecky has not only made a splash at the past three Olympic Games but she’s also solidified herself as an authentic brand ambassador. She works with various global…
Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: “Fat C*n’t. Actually Fat Can.”…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
