The 27 leading technology companies that make up the membership of the Tech Coalition committed to adopt the Voluntary Industry Framework for Transparency Reporting, which was released at the WeProtect Global Alliance Summit in Brussels last week, in order to address child sexual exploitation and abuse online. All members–which include Google, Meta, Roblox, Snap Inc….
The chief executive of Swedish creative agency ?kestam Holst, Johan ?stlund, resigned last week after being arrested for paying for sexual services at a massage parlor in Stockholm, an allegation he has denied. “I deeply regret that the agency I have had the privilege of representing should even exist in these contexts because of my…
Avatars have come to TikTok. The video creation platform introduced a way for its users to reflect their unique look and personality in avatars that they can become in their videos, with a wide array of options for elements such as accessories, hairstyles, makeup and piercings. Users can open the effects section in the TikTok…
Climate-conscious brands can’t ignore high energy consumption processes, but that doesn’t mean they have to skip out on the growing NFT phenomenon
Denny’s hypes its new Jala-Bac Burger.
The sober curious movement continues to pick up steam in the U.S., where demographic groups like millennials and Gen Z are into alcohol-free “dry dating” and conscious consumption. But the trend toward moderation is nowhere to be found in a new campaign that likens a brand called Fruit Smash Hard Seltzer to “party juice” and…
Its sister network, the lower-rated Fox Business, will carry live coverage, while star prime-time hosts like Tucker Carlson and Sean Hannity will proceed as usual.
Instagram now allows users to add a quiz sticker to Reels. Previously, users could add the quiz sticker to Stories posts. The quiz sticker allows creators to ask their viewers a multiple-choice question with two to four possible responses. Our guide will show you how to use the quiz sticker in Instagram Reels. Note: These…
When users search for something on Facebook, the social network will remember what they searched for as part of their search history. Users have the option to clear their search history at any time. Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step…
We all see our favorite social media influencers work with amazing brands, but many of us don’t know the ins and outs of how they come together. For brands, creating a social media campaign with a creator can seem daunting, from trying to find the exact creator you’re looking for to the logistics of the…
As the world’s biggest trial of a four-day workweek kicks off in the U.K., a group of advertising professionals is campaigning for the creative industries to adopt a shorter week and counter burnout culture. Starting on June 6, more than 70 U.K. companies are participating in a six-month pilot program testing a four-day workweek–with no…
From virtual land experiences to job hirings for Web3 roles—a regularly updated list.
Longtime MTV and Paramount exec Amy Campbell has been named CMO of Paramount Media Networks and MTV Entertainment Studios. She replaces Jason White, who is stepping down after 14 months in the role. Chris McCarthy, president and CEO, Paramount Media Networks and MTV Entertainment Studios, announced the CMO switch in a staff memo. “MTV Entertainment…
Independent Chicago creative agency Highdive has grabbed its first spirits client, having been chosen as the creative agency of record for five Beam Suntory brands. The brands include three small batch whiskeys in the James B. Beam whiskey portfolio, Sauza Agave Cocktails and another ready to drink (RTD) cocktail brand the agency couldn’t discuss before…
Data-driven business decisions can greatly benefit returns, employing advanced analytic techniques and machine learning to scale audiences for activation
In the same way that brands reimagined marketing to meet new opportunities with the rise of social media, marketers are preparing for –while others are already knee-deep in — the seismic changes brought on by the metaverse. During Adweek’s CMO Summit East, metaverse marketing pioneers from Mint and Artsy explored how brands can meaningfully enter…
The lingering impact of the pandemic and ongoing geopolitical volatility is raising the bar for leaders. Navigating through crises is one of the most important functions of an executive, with unprecedented events setting new standards for leadership from the C-suite to middle management. David Silverman, founder and ceo of CrossLead, entrepreneur, best-selling author, and former…
Measurement is getting a bigger seat at the table at the first in-person Cannes Lions festival since 2019. Advanced advertising company OpenAP–jointly owned by Fox, NBCUniversal, Paramount and Warner Bros. Discovery–will host a summit at Cannes on June 23, bringing together leaders from across the marketing ecosystem alongside those of the four media companies. “Television…
Havas Media Group (HMG) struck a unique data deal that helps it stand out from its competition and sets a new precedent for how agencies and data brokers can work together. Just last week, the group formally announced its partnership with data platform LiveRamp. It’s the first holding company to formalize a relationship with a…
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