Hasta La Creative!

This is the second Grand Prix win for the campaign created by Dentsu India.

After being virtual for the last two years, Adweek celebrated the annual Creative 100 awards in person at Cannes for the first time since 2019. It was a chance for many to reconnect and celebrate the return of the iconic festival after three long years. We caught up with some honorees and creators and asked…

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Zelenskyy asked, WPP answered

On Wednesday at Cannes, Ad Age’s Jack Neff reports, “WPP announced during a session in the Palais with Oleksandr Tkachenko, minister of culture and information policy of Ukraine, that it would join a partnership to attract investment into the country to help rebuild its economy.” The announcement comes just two days after Ukrainian President Volodymyr Zelenskyy made a surprise virtual appearance at Cannes in which he called on creatives at Cannes to help his embattled country.

Through an initiative called “Advantage Ukraine” involving WPP shops in Ukraine, Poland and the Czech Republic, business leaders will be encouraged to invest in Ukraine to support its recovery.

The pitch: “We want the world to know that Ukraine is still open for business and has the potential to be a key cultural and digital technology European hub,” per Tkachenko.

Twitter x Shopify

“Twitter is making it easier for merchants to advertise their businesses on its platform,” Ad Age’s Asa Hiken reports. The possibly-maybe-about-to-be-owned-by-Elon-Musk social network took to Cannes to announce that “it has developed a sales channel app that will allow merchants to access and manage shopping features that will better showcase products to consumers and drive them to purchase. The app will be available to all U.S. Shopify merchants in Shopify’s app store.”

Bonus reveal: “Twitter also unveiled a campaign planner for advertisers to forecast, budget and draft campaigns before launching them on the platform,” per Hiken.

The Cannes winners circle

Today’s haul includes:

• “Dole’s pineapple leather substitute takes Creative Business Transformation Grand Prix”

• “Google’s ‘Real Tone’ Super Bowl ad wins mobile award at Cannes”

• “How an insurance company became the Cannes Lions Innovation winner”

• “A prisoner e-cycling team won the 2022 Cannes Lions Creative Strategy Grand Prix”

• “Wingstop’s ‘Thighstop’ wins Creative Commerce Grand Prix at Cannes”

• “Vice World News’ ‘Unfiltered History Tour’ wins Brand Experience and Activation Grand Prix”

• “A Gymshark t-shirt earned Grand Prix at 2022 Cannes Future Lions”

See also: “Cannes Lions 2022—Global creative leaders predict the top winners”

Plus: “Cannes Lions Grand Prix All-Stars—where are they now?”

Greenpeace invades Cannes

French Greenpeace protestors dressed in dog costumes staged a beach invasion—a press-ready stunt, basically—at Cannes on Wednesday, Ad Age’s Alexandra Jardine reports. “If you’re wondering why the dogs, it comes from the ‘This is Fine’ meme of a cartoon dog with flames burning behind him,” she notes. Greenpeace takes issue with the ad industry’s dependence on fossil fuels (presumably including the countless gallons of jet fuel burned to bring Cannes attendees to the south of France) and its creation of ads for fossil fuel companies—thus the social media hashtag #BanFossilAds displayed on protest signage.

If you’re wondering exactly how the activists got to the beach, Greenpeace France’s press department made a point of showing (on Twitter) that they arrived via (human-powered) kayaks.

Related: Former Crispin Porter & Bogusky Europe exec Gustav Martner, a previous Cannes Lions winner and jury member—and now a Greenpeace activist—wrote a guest post for Euronews titled “??Winning a Cannes Lions made me a climate criminal. So I crashed the stage to hand it back.”

Flashback: A group called Extinction Rebellion stormed Facebook Beach the last time the Cannes Lions festival was an in-person event—in June 2019. (Back then, the protesters were promptly arrested and hauled away by local police.)

Speaking of ‘This is Fine’…

Cannes headline of the day (that’s not from Ad Age): “NBCUniversal boss says business is booming, no signs of impending recession,” from the New York Post, referring to remarks NBCU CEO Jeff Shell made to CNBC’s Julia Boorstin during his first visit to the festival.

Hot tickets

According to sources (us), Cannes’ hottest club is … not actually a club. It’s a verdant expanse—the front lawn of Le Grand Hotel on the Croissette, where the Ad Age Cannes Lawn Party is happening tonight. Watch this space for photos from the invite-only (sorry) event.

Also tonight (after Ad Age’s party): LCD Soundsystem is set to perform at Amazon Port at Cannes Lions.

ICYMI

“??Cannes Lions is back in person, and here’s what to expect”—an Ad Age Custom Content post from Ashley Joseph and Ad Age Studio 30.

And finally …

Breaking news from the French Riviera: Paris Hilton has a thought—literally just one thought—about Ad Age (via Ad Age on TikTok).

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For many of us, the painful memories of slashed budgets and job cuts from 2020 were still fresh in our minds when a wave of layoffs hit companies like Netflix, Coinbase, Wells Fargo and Carvana last month. Now, these companies say they will focus on profitability over revenue growth–i.e., more hiring freezes and layoffs. But…

The decision broadens the possible legal exposure to the highest ranks of the Fox media empire.

Food and beverage companies took three of the four creative awards at the Cannes Lions International Festival of Creativity on Wednesday. AB InBev topped one of the creative categories, while a solution to a chicken wing shortage grabbed another and a zero waste campaign featuring pineapple fibers took a third. Another creative award was given…

E ninguém deseja mais parcerias tranquilas: são relações que muitas vezes tiram anunciante e agência de suas zonas de conforto – pelas razões certas

Leia Cannes Lions 2022: “colaboração” é a palavra mais vista, falada e ouvida no festival este ano na íntegra no B9.

‘The Breakaway’ from Decathlon and BBDO Belgium gave inmates a connection to the outside world while strengthening the sporting goods retailer’s brand.