Upfronts season is upon us, and even though Warner Bros. Discovery is less than three weeks old, the company’s ad sales team is preparing for what’s expected to be a record year. Jon Steinlauf, who was named ad sales chief for the new company just prior to the WarnerMedia-Discovery close on April 8, spoke publicly…
The Gorilla Glue Company promotes Gorilla Super Glue with the help of its long-running gorilla character.
This is the latest win for the Stagwell agency, which picked up Perdue Foods earlier this month.
Stitch Fix and Keegan-Michael Key are encouraging men to move on from relationships that are hanging by a thread. In fact, the online styling and shopping service and the Emmy-winning actor, comedian and producer even wrote a song about it for a new campaign, “Stitch Fix It.” In the video for the unconventional breakup ballad,…
Last September, Sean Gotcher, a Nevada-based real estate agent, posted an infamous TikTok that ignited a tremendous amount of attention and criticism. He alluded to a real estate iBuyer–an instant buyer–that may have been fixing home prices and engaging in market manipulation. Although many claimed this to be outrageous speculation, a few weeks later Zillow…
The TikTok application now has a dedicated “Watch History” menu, which will allow users to see the videos they’ve viewed in the past seven days. Previously, users could search for videos they’ve watched in the past seven days using a search filter on the app’s Discover tab, but there wasn’t a dedicated space to view…
What do you do when you’ve been handed the biggest women’s boxing match in recent history, but don’t have the strongest track record for promoting women’s sports? Tag in someone stronger. On April 30, sports network DAZN will host the first women’s main event card in Madison Square Garden’s history. Unified lightweight champion Katie Taylor…
Challenge:
In May 2020, Western Australia eased COVID restrictions to allow 10-person gatherings. With this news in mind, we knew that fellow Perthians would be flocking to their local outdoor space in droves.
Solution:
In Australia we love a beer, or as we call them – tins. So as a reactive response to the gathering restriction news, we put our own spin on the classic Mölkky game, also known as Finska in Australia – creating “Tinska” – an outdoor game for everyone picking up a couple of Gage Roads Single Fin tins and looking to re-connect with some friends post-lockdown.
For the first time, the TEMPTATIONS™ brand is introducing a line of TEMPTATIONS Kitten treats. Just like the TEMPTATIONS treats adult cats know and love, the new treats are the purr-fectly irresistible combination of crunchy on the outside and soft on the inside – crafted specifically for younger feline friends.
Cheil Worldwide India’s ‘The Novel Bed Project’ in partnership with EETech to tackle hospital bed shortage with innovative repurposing of Covid-19 medical waste? 100 million non-biodegradable masks every month are being thrown into landfills. The project addresses the covid-waste problem born out of the Pandemic highlighting how it can be repurposed and recycled to build hospital beds and save lives.
For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a “freak” that is being overwhelmed by all those eyes. And yet…
The monster isn’t always the one we think.
What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ?
Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWAParis want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society.
Spotify Technology SA sank as a flat margin outlook failed to energize investors who have stuck with the stock through a rough start to the year.
The streaming wars have a new player in town. Comcast and Charter, the two biggest cable companies, are teaming up for a new national streaming platform. Top line Charter and Comcast will launch a 50:50 joint venture to develop a next-generation streaming platform across a variety of branded 4K streaming devices and smart TVs. Between…
Telemundo has chosen a performer for its upfront week celebration, and don’t be surprised if the news spreads fast and furiously. Adweek has learned exclusively that Ozuna, one of the best-selling Latin American music artists of all time and a star of F9 (the ninth Fast and Furious film), will perform live at NBCUniversal’s Telemundo…
After a decade in business, Fernando Musa, the founder and chairman of David, is bringing the agency into the heart of the global advertising business: New York. “There’s no other city in the world to ignite the passion for advertising,” Musa told Adweek. The agency, which is named after advertising icon David Ogilvy, is opening…
#ClapForTheRightReasons is Hygeia HMO’s 2022 World Malaria Day Initiative aimed at sensitizing Nigerians that a Malaria-free society is achievable as long as we all take up responsibility for our hygiene.
The Campaign strategy included social media messaging as well as a CSR project.
The message in the visuals highlighted simple life hacks such as maintaining a clean environment, using insecticide-treated nets, and seeking a professional diagnosis in place of self-medicating, which we can imbibe to eradicate the Malaria endemic.
The brand used the football analogy to drive home the message that just as it requires teamwork to win a beautiful goal, it requires everybody’s contribution to ending Malaria once and for all.
For the CSR Project, the brand went into one of the most “at-risk” communities in Yaba, Lagos, Nigeria, to distribute insecticide-treated mosquito nets among nursing mothers and pregnant women.
Most citizens of Georgia are not informed that the country has an anti-discrimination law that also applies to employers.
Marriott Bonvoy wanted to spread awareness about its pet-friendly hotels in India.
For pet parents, every moment spent with their beloved animal friend is an adorable one, whether at home or away from home. To reiterate and help visualise this fact, we showed three members of a family having a great time at a Marriott Bonvoy hotel room. The strategic camera movements helped us keep the viewer hooked.
The film begins with a little boy enjoying a shower. It is only when the camera moves away that the actual source of water is revealed, delighting and surprising the viewer. The pet-friendly hotel room is shown as a canvas for this fun moment.
To make the characters and the scene even more adorable, we brought the film to life with the help of a world that has a strong connect with adjectives like ‘cute’, ‘adorable’, and ‘fun’. The resulting animated world and frame-by-frame style of animation helped us exaggerate the scene, bringing delight and surprise to the viewer.
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