Hasta La Creative!

Adrenaline by Scalpers brand strategy is far away from the traditional sportswear brands communication codes. With a disruptive strategy that connects with an audience that practice sports just to feel good and have fun, Adrenaline’s “Workout or Whatever” is the antithesis of concepts like “No Pain.No gain”, “Nothing is Impossible”
or “No Limits”.

Every year, the 31st of March marks the end of winter break, and hence the end of France’s emergency accommodation plans for precarious people. What is less talked about is the exclusion and social isolation that these people suffer all year round, summer and winter.

On the eve of the presidential election, the Entourage network – a community of 150,000 committed citizens – is sounding the alarm on the unprecedented crisis of fraternity in France by creating Will, the First Homeless Person of the Metaverse and spokesperson for the invisibles.

While huge investments in the virtual world are accelerating, while the metaverse is making an incursion into the presidential campaigns, and while virtual worlds are being built, social isolation has never been so strong. With Will, Entourage questions the evolution of our society, of social ties, and invites us to look after the most precarious, in real life.

A visual essay about the woman model who looks for ways to brake out from the photography.

Hillel Ontario is a provincial movement working to support Jewish life across nine university campuses. As an affiliate of the largest Jewish student organization in the world, and now the largest global regional Hillel system, Hillel Ontario works to amplify Jewish campus life across the province with a combined Jewish student population of over 13,000.

Highlighter pens are typically used to mark attention to sections of text by marking them with vivid, translucent colour. Highlighters can be used to signify attitude, importance and purpose. Throughout our 2021 Holocaust Education Week marketing materials, highlighter strokes and elements will be used used to emphasize the value of the personal, interpersonal, and national importance of the tragedies endured during the holocaust. By using a unique approach and aesthetic for this subject matter, we explored different textures and layouts to add depth and help highlight our key creative elements which consist of powerful imagery, vibrant yet
classic colours, and language that educates and inspires.

This new visual identity is underpinned by a system of easy-to-use guidelines that were developed for Hillel Ontario’s marketing team, empowering them to confidentially use the brand in their communications to its full effect to promote their events and on-campus activations accompanied by educational/resource materials.

CFDs are financial products. And it’s quite complicated to explain… It’s about amplifying the effects of every small movement of the market, so that you can trade in the short term. But how to promote it to a bigger audience? We found a way: explaining that CFDs are like putting Wall Street on a trampoline!

2022 presidential election: with record-breaking abstention rates, ogilvy gives a voice to isolated seniors for the society of saint-vincent-de-paul.

Our seniors are the record holders in terms of abstention: Not by choice. 1/3 will be incapable of going to the polls, many of them being left alone, abandoned by society and therefore also by the greatest symbol of it, our democracy.

Anxious about the climate and social crises, young people are looking for ways to act. Socially responsible investment by the Secours Catholique investor association is one of them.
Make young savers our new saviors by featuring them in stained glass windows inspired by traditional religious art.