Hasta La Creative!

Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighborhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel. As the children of the neighborhood make their way to the game on the “Hoop Bus,” NBA broadcasters from past, present and around the world welcome fans to this special community where everyone gathers together to watch another NBA postseason. Creative sound company Sonic Union channeled basketball enthusiasm and energy into music supervision and clearance, sound design and mix for the iconic project.

Hair goes through a lot of stress every day—from styling to hats to ponytail elastics. HASK shampoos and treatments nourish hair, and repair everyday damage.

This month is National Child Abuse Prevention Month, an annual observance dedicated to raising awareness and preventing child abuse. To mark the initiative, Boston-based HATCH The Agency partnered with Station Film and award-winning director Brendan Gibbons to create “It’s Always There,” a powerful anti-child abuse PSA for the Know+Tell initiative of the Granite State Children’s Alliance. The PSA is a quiet and profound reflection on the impact sexual, physical or mental child abuse can have on a person for their entire life, and a reminder intervention is the first step for getting a young life back on track.

“The intention behind ‘It’s Always There’ was always to communicate a truth about abuse,” said Rick McHugh, Executive Creative Officer of HATCH The Agency. “And it’s a truth that other spots addressing the issue don’t always examine – that the pain of abuse, the effects of abuse, stay with the person long into adulthood. Those effects can be profound. But with intervention, support and counseling, kids can learn to deal with what’s happened to them and go on to live happy and fulfilling lives.”

This week Samsung UK launched Nocturnal Narratives. A series of three, beautifully shot short films, directed by Will Robson-Scott. The campaign was created especially to capture the nocturnal lives of three diverse and unique individuals, all made possible with Samsung Galaxy S22 technology.

Armed with the Galaxy S22 Ultra Nightography features, Will Robson-Scott and Samsung shone a light on the unseen narratives of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed and underground music collective, Keep Hush, in a way that has not previously been possible with a smartphone.

The subjects were chosen especially because of their unique stories to tell – often overcoming obstacles on their way – to live their passions which get them out of bed in the dead of night or keeps them awake until first light.