The PHNX awards was born during the pandemic 3 years ago. When other awards were closing, it appeared. From love for creativity. This year we decided to create a declaration of love for all the passionate people in our industry, asking ourselves “What is an award?”. The PHNX awards is very unique. It has free entry, diverse jury and NO TROPHIES…
One of the fastest growing industries in the world of entertainment is gaming. However, there is a latent problem that has been going on for years and still needs solutions: female hypersexualization in games. The female avatars present in gaming tend to have large busts, short skirts and few clothes, something that bothers, especially, the new generations.
For this reason, AB-inBev together with Ogilvy Perú created “Shed skin”, an initiative that seeks to give young gamers a voice in relation to their participation in the industry.
To achieve this, they worked on Core, a free-to-use platform in which each user can intervene with their avatar, their world, and their skin. And, together with young gamers and specialized designers, they co-created new skins far from hypersexualization and more aligned with real tastes.
What’s the use of an umbrella missing its middle during a rainstorm? Or beach-tennis paddle without a middle? How about a piano with no middle keys? They’re all part of a world without middles, brought to life by State Street Global Advisors in the latest campaign for its mid cap ETF (exchange-traded fund), MDY.
In the stock market, mid caps, as their name implies, comprise companies with market value in the middle of the spectrum, the sweet spot between large caps and small caps. Investors often assume that if they own both large and small caps, they have broad exposure to the market – meaning they have covered the entire scale of the market. But without mid caps in their portfolio, they don’t.
“The middle can make all the difference” is the refrain of the MDY campaign, which dramatizes the value of mid caps by creating a world without middles.
What do you do at work? (A Funny Bedtime Story From SAP)
The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.
TelevisaUnivision is getting into the branded content game. The Spanish-language media company debuted As? Studios today, which aims to connect marketers to the U.S. Hispanic audience. TelevisaUnivision will focus on highlighting inspiring stories from around the country, airing across linear, streaming, digital, social and audio platforms. “The goal was to make sure that we’re superserving…
Robinson, Thailand’s top department store with the most locations, has launched its annual ‘Robinson Salesation’ sale, which allows you to choose whichever items you want to discount.
The film begins with a wedding ceremony full with tears of joy. Bridesmaids give the bride, their dearest friend, with their most precious wedding presents. But, none of these expensive items can compare to the most valuable gift, which is a discount item that you can choose by yourself.
Recognizing Malaria Day.
Malaria is recognized as one of the deadly diseases eating into the fabric of society and every year, there is a push to create awareness on measures to control the spread.
Just like we obey traffic lights as they help control traffic, we can also control the spread of malaria by using treated mosquito nets, especially for those in waterlogged areas, and coils, and also clearing out gutters.
Malaria remains a significant public health challenge in Nigeria and Africa at large, suffice to say, the whole populace daily struggles to block out that buzzing sound from the noisemakers who transmit this disease.
Meanwhile, with the groundbreaking advancement in the development of innovative tools to fight against Malaria, the populace can sleep peacefully after taking preventive measures.
We are using this campaign to draw attention to the first weapon against malaria which is, using the materials at our disposal, such as mosquitoes nets, repellants etc to eradicate the carriers of the disease to the barest minimum.
Kirsten Flanik discusses how Madison Avenue needs to value senior creatives and why brands should prioritize the 55-plus consumer.
With maverick entrepreneur Elon Musk owning Twitter, the future of the platform is anyone’s guess. Musk’s stated plans for Twitter, under the banner of free-speech, include adding new products, making algorithms open source and defeating the spam bots. Whether that makes a more palatable platform for users and advertisers is as unpredictable as his timeline,…
Study website Quizlet is taking the wrapper off its ad platform today, along with adding new ad formats, after building out its direct sales operation over the last two years. While Quizlet previously offered programmatic banner ads, the new formats are more designed to capture attention, appearing between flashcards, during the publisher’s study break function–and…
Last year it emerged that Facebook had hidden internal data suggesting that Instagram worsens body image issues for teenage girls. The revelation chimes with new research from Unilever brand Dove, which found one in two girls say idealized beauty content on social media causes low self-esteem. Dove is tackling this problem head-on in its latest…
According to new research, the number of marketers planning to use retail sales data is expected to triple this year, as 74% of brands plan to dedicate budgets to retail media networks. In fact, Forrester predicts that retail media will be a $50 billion market in 2022 — and it shows no signs of slowing…
Life was different in 2000, when an episode of Sex and the City catapulted Magnolia Bakery into the national consciousness. The iPhone and Instagram didn’t exist. Ecommerce represented around 1% of total U.S. retail sales, according to the Census Bureau. Now, the iPhone is ubiquitous, a reported 2 billion people scroll through Instagram each month,…
The biggest single cash infusion yet for a Nielsen rival could fuel a stronger competitor—and comes despite tighter funding for other tech players.
They say that Elon Musk’s promises could bring back some of the worst aspects of the service. But he won’t be without some constraints.
Kroger Precision Marketing Senior VP Cara Pratt on how retail media is flipping the funnel and moving beyond promotions as agencies and brand marketers get more involved.
It’s time for brands to demonstrate that all Americans are reflected in this powerful industry of images and societal norm-setting.
After he steps down as executive editor, he’ll head an effort to cultivate watchdog reporting to help counter a “crisis in local news.”
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