Mar 14

Real Betis Balompie and Kappa: Something is growing

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The sports brand, Kappa, and the Real Betis Balompié Football Club have decided to plant a full-grown tree in the centre of the Benito Villamarín stadium to present the new Real Betis kit. This kit is the protagonist of a campaign that combines fashion, respect for the environment and football.

In the campaign video it can be seen how a colossal tree has sprouted from the centre of the greenish-white stadium, filling the Benito Villamarín with its energy and light and further matching the details of the shirt.

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Mar 14

Frans Indongo Group: Shape Today. Own Tomorrow

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The Frans Indongo Group is one of the leading diversified investment companies in Namibia. To help sell their brand, we tell a story about a young boy who’s curiosity journey’d him into becoming a successful architect. Therefore selling the campaign positioning of Shape Today. Own Tomorrow.

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Mar 14

Crazy Domains: Crazy Domains 'Whey Bae'

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electriclime° have created another comedic spot for Crazy Domains.

Directed by Daniel Marjan and shot in Singapore for the Australia and New Zealand markets, this ‘Whey Bae’ film tells the story of ‘Willy’, a fine dining chef and fitness junkie setting up his own business.

Using the easy-to-navigate system of Crazy Domains, this mockumentary-style film shows ‘Willy’ easily being able to set up his own website and kick-start his company.

Up-and-coming filmmaker Marjan brings to life a comedy character-piece to engage the audience and show just how accessible Crazy Domains is for its customers.

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Mar 14

Horten municipality: Always looking for new thoughts and solutions.

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Horten is the technology place nr. 1 in Norway. Companies from Horten delivers important technology to all over the world. For example, we deliver the components that NASA use to build equipment for measurement on Mars, and medical devices used to save lives all around the world. In Horten “impossible” isn’t something that can’t be done – it only hasn’t been done before.
We are always looking for new thoughts and solutions for a better future.

What about a new way to transport humans and things?

Video of MAde in Horten: Teleportation?

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Mar 14

SXSW 2022: para Amy Webb, o futuro é feito de escolhas (e toda escolha é uma chance de fazê-lo melhor)

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Olhe para a imagem abaixo. O que você vê? Não viu nada? Então vou dar uma dica: esta é a imagem de uma vaca. Olhe de novo e veja se você a vê. Ainda não viu? Então olhe de novo, agora com os contornos da vaca à vista. O que acabou de acontecer aqui, segundo Amy Webb, …

Leia SXSW 2022: para Amy Webb, o futuro é feito de escolhas (e toda escolha é uma chance de fazê-lo melhor) na íntegra no B9.

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Mar 14

Apple iPhone SE Review: A Phone for the Anti-Consumer

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Why spend more if you don’t have to? The new $430 iPhone meets all the criteria of what most of us need in a smartphone.

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Mar 14

NBCUniversal opens clean room to Omnicom amid first-party data arms race

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Deal allows OMG to combine its data with data from NBCU’s One platform. 

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Mar 14

Saks Off Fifth Rebrands to Appeal to Young Fashion Lovers

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Discount designer retailer Saks Off Fifth has been conducting customer research over the past year, surveying about 5,000 fashion and luxury customers about how they shop those categories. The study identified a younger, fashion-minded customer who has become the focal point for the brand’s spring campaign, which introduces a new tagline and visual identity. “These…

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Mar 14

Netflix Pop-Up Store Promotes Same-Gender Parenting Message

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Ahead of the release of its new film The Invisible Thread, Netflix commissioned a pop-up store to sell household products that LGBTQ+ families need to own (highlighting that they use the same objects as everyone else in the process.) The campaign titled “HOM” has been created by Dude to address the family issues of the…

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Mar 14

SXSW 2022: o festival ensina. Sempre.

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Um baita panorama sobre a indústria de produção de conteúdo. Foi isso que Gavin Bridge e Andrew Wallestein, da Variety Media, apresentaram no meu primeiro dia de SXSW 2022.  Numa sessão surpreendente, da qual quase desisti pensando que poderia ser muito carregada de auto-propaganda, a dupla mostrou com estatísticas sólidas o “Estado da União” da …

Leia SXSW 2022: o festival ensina. Sempre. na íntegra no B9.

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Mar 14

SXSW 2022: será que os faraós já conheciam o metaverso? 

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Uma palestra que assisti no primeiro dia de SXSW e me fez fazer mil reflexões e conexões foi de uma dobradinha improvável: a incrível Amy Webb, futurista quantitativa da NYU (que revela no festival seu sempre imperdível relatório anual de tendências) e Greg Daniels, roteirista de comédias como o “Saturday Night Live”, “The Office” e …

Leia SXSW 2022: será que os faraós já conheciam o metaverso?  na íntegra no B9.

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Mar 14

Powerade debuts mental health-focused ad with Simone Biles

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Powerade is focusing on athletes’ mental and physical health in a new global campaign that stars U.S. Olympic gymnast Simone Biles.

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Mar 14

Introducing the 2022 Ad Age Agency A-List

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The shops on this list grew revenue, won business and retained talent while proving the value of the creative idea.

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Mar 14

Halfway from being original? / À moitié original?

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THE ORIGINAL?
Yoplait fruit range yogurts – 2002
Click the image to enlarge
Source : Behance, Luerzer’s Archive
Agency : Mc Cann Lowe, Brussels (Belgium)		 LESS ORIGINAL
Freedom’s Edge Cider – 2022
Click the image to enlarge
Source : Adsoftheworld
Agency : Nez & Pez (USA)
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Mar 14

What MLB's new on-uniform ads mean for brands and the league

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New labor deal brings sponsor patches for the first time. Teams eye a ‘blank canvas’ and millions in new revenue, but it could hurt fan perception, say experts.

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Mar 14

Stop Chasing Data and Start Discovering Insights

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My first job out of college was at Google. I didn’t know much about marketing at the time, let alone what marketing meant at Google, but it was the best offer I had by a mile. At the end of our first orientation day, after getting branded lava lamps and sitting in on a Q&A…

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Mar 14

The Metaverse Multiverse: How Companies Are Navigating a Virtual Wild West

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In one of the zanier bookings slated for this year’s South by Southwest tech festival in Austin, Texas, billionaire mogul Mark Cuban is set to share a stage with a computer-graphic character called Zero, an anime-like avatar who sports spiky red hair and a cyborg right hand. The latter will appear via video call from…

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Mar 14

Once the Stars of SXSW, How Have These Technologies Fared Since?

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As a music festival entering its 35th season, SXSW has seen the debuts of some of the biggest stars of our time: Katy Perry, John Mayer, The White Stripes and Amy Winehouse all got their major breaks in downtown Austin, Texas. But SXSW was destined from the start to be about more than music. Technology…

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Mar 14

The 2022 Ad Age Agency A-List Awards Winners

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The marketing world is moving from resilience to resonance, and the shops on our 2022 Ad Age Agency A-List are evidence of that shift.

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Mar 14

Spotify: Tailored Tales

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Problem: While a majority of Gen Z’ers choose Spotify, they continue to perceive our platform as a strictly music streaming platform.

Insight: Gen Z’ers are more likely to listen to audiobooks while they complete their daily tasks.

Big Idea: Spotify promotes audiobooks in Gen Z hotspots to help find them an audiobook to listen to that fits perfectly into their busy days.

Video of Spotify Tailored Tales_case study

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