Mar
23
Nielsen turmoil and TV measurement's future—everything brands need to know
Posted in: UncategorizedFrom Nielsen’s suspension to the rise of alternative currencies.
Mar
23
This Archive of Old Outdoor Ads Serves as Design Inspiration for Brands
Posted in: UncategorizedTrends tend to be somewhat cyclical, no matter where you’re looking at them. Whether that’s the return of the dreaded flare jean or thin eyebrows (much to the chagrin of every millennial who over-tweezed), there tends to be someone who looks at something from the past and finds nostalgic inspiration in it. And that is…
Mar
23
Russia and Far-Right Americans Find Common Ground With Ukraine War
Posted in: UncategorizedSome conservatives have echoed the Kremlin’s misleading claims about the war and vice versa, giving each other’s assertions a sheen of credibility.
Mar
23
Why Orangetheory hired Steve Aoki as its CMO—chief music officer
Posted in: UncategorizedOrangetheory Chief Brand Officer Kevin Keith discusses the fitness chain’s classes with music curated by DJ Steve Aoki and more marketing strategies.
Mar
23
SMBs Owned By Women, Minorities Continue to Be Hit Harder By the Pandemic
Posted in: UncategorizedMeta released the March 2022 edition of its Global State of Small Business report, examining the effects of the pandemic on small and midsized businesses in the U.S. and worldwide. The latest installment contains insights from a January survey of 23,840 SMB leaders across 30 countries and territories, including 5,324 SMB leaders from the U.S….
Mar
23
YouTube Adds 5,000 Free Episodes of TV Shows in FAST Ad Revenue Grab
Posted in: UncategorizedLook out, Pluto TV and Tubi. YouTube is now offering free, ad-supported TV shows as it looks to compete more directly with FAST (free, ad-supported streaming TV) streamers and capture even more of the ad dollars in that space. For the first time, YouTube has rolled out more than 4,000 episodes of TV shows like…
Mar
23
Nike – Air Max Day 2022 3D animated billboard in Shinjuku, Tokyo wows passers by.
Posted in: Uncategorized
Mar
23
The One Club opens COLORFUL grant program for BIPOC creatives under 30
Posted in: Uncategorized
Mar
23
Nelson Cabrera Brings His Award-Winning Directing Talent To ALLDAYEVERYDAY
Posted in: Uncategorized
Mar
23
Appetite Appeal, It’s A Thing
Posted in: UncategorizedFood advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let’s watch these three commercials with appetite appeal […]
The post Appetite Appeal, It’s A Thing appeared first on Adpulp.
Mar
23
Southern Progress wants your help to plaster Florida with "Gay" billboards.
Posted in: Uncategorized
PSA & Public Interest
The Florida “Parental Rights in Education” bill has been boiled down to a simple slogan “Don’t say gay”, so Southern Progress wants you
Mar
22
Disney Employees Walk Out Amid Furor Over Florida Anti-LGBTQ Bill
Posted in: UncategorizedHoping to avoid controversy, the company initially shied away from taking a public stance on the anti-L.G.B.T.Q. bill. Now, an internal outcry has stretched into its third week.
Mar
22
NBCU certifies first round of Nielsen measurement alternatives
Posted in: UncategorizedNBCUniversal is certifying eight companies in audience measurement—and Nielsen didn’t make the list.
Mar
22
Twitter Users Can Now Create Their Own GIFs via the App’s Camera
Posted in: UncategorizedTwitter began testing a way for iOS users to create their own GIF files using the application’s camera. iOS users globally can click on the app’s camera when composing a tweet or reply and choose the GIF option. Twitter The social network said the feature will be rolled out for Android at a later date.
Mar
22
Chris Madden, Lifestyle Author and Personality, Dies at 73
Posted in: UncategorizedAn early HGTV host, she lent her name to furniture and housewares lines. In the late 1990s, her book on women’s private sanctuaries touched a nerve.
Mar
22
How Meta is relying on automation to fix its ad platform
Posted in: UncategorizedAs Apple changes data-sharing rules, ad platforms like Facebook lean on machine learning to target and measure.
Mar
22
Jeremy’s Razors takes a torch to Harry's and Gillette aiming to be the best a conservative man can get.
Posted in: Uncategorized
adnews
Household
In an obvious over-the-top parody of DollarShaveClub’s “Our Blades Are F***ing Great”, Jeremy’s Razors enters the scene.
Mar
22
Former Sam's Club top marketer Tony Rogers hired by Keller Williams
Posted in: UncategorizedTony Rogers drawn to new industry by culture and technology challenges, but won’t likely be doing a Super Bowl spot soon.
Mar
22
Reddit Continues the Process of Refining Its Search Results
Posted in: UncategorizedReddit continued to tweak its search functionality with two updates that it detailed Tuesday. The number of search terms that must match in a post has been lowered, rather than a post having to contain all of what Reddit calls MMM (minimum must match), meaning that results will include posts that contain some of the…
Mar
22
Justin and Ben Smith Pick Semafor as the Name for Their Media Start-up
Posted in: UncategorizedThe name, Semafor, a variation on the word “semaphore,” appears in similar form in many languages.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.