Money Thunder: Auntie Samorn

The insightful stories show how Thai people start the conversation to ask their friends for money and the ways they avoid the borrowing situations.

That’s why Money Thunder, digital lending app, is the best solution. Need money? No worries! Get cash easily without risking your relationship.

Money Thunder: Rehearsal

The insightful stories show how Thai people start the conversation to ask their friends for money and the ways they avoid the borrowing situations.

That’s why Money Thunder, digital lending app, is the best solution. Need money? No worries! Get cash easily without risking your relationship.

Fundación ELA Andalucía and Juan Carlos Unzué and Sevilla FC: Live ValELA Pena

Awareness campaign in favor of the ELA Andalucía Foundation

Video of Vivir valELA pena

The Oscars Slap Divides Hollywood and Raises Questions

When Will Smith slapped Chris Rock at the Academy Awards for telling a joke about his wife, it divided Hollywood, sparking denunciations, defenses and debates.

New initiative urges women-owned agencies to stand up and be counted

Lack of data inspired two agency owners to start Own It, a research-driven community to boost their ranks.

Ukraine: 672 HOURS: A MONTH OF WAR

On February, 24, Ukraine awakened and has never slept since.
This has been a single day of 672 hours so far.

We start every morning without the ability to plan beyond 24 hours ahead.

The view has narrowed, yet not faded. We cannot make plans, so there are only instant actions to take: standing a pharmacy line for L-Thyroxine, providing the folks with essential products, tending to every unattended pet around, supporting our heroes financially, feeding our youngest and eldest and keeping them warm, hearing a kind voice on the phone or reading the ‘I’m safe’ text,—exhaling.

We grew a lot throughout this month, and our ambitions grew along with us.

We don’t know where to schedule gym, cycling, or movies, a hairdo appointment, shopping, or a night out with friends—for we are all busy working on a single plan named Ukraine. It’s bigger than every one of us, that sleep in a comfy bed, than food delivery, than vacation tickets, for the long-awaited concert or a new superhero movie in theaters—we are watching one in real-time right now.

Our plan is freedom and victory.
And each one of us is doing amazing at it. Giving up is not an option for sure.

This is a national rebirth.
This is us, Ukraine.

Video of 672 HOURS: A MONTH OF WAR

Joma: We dress the grandeur of tennis

Joma, the sports brand, as technical sponsor of the Italian Tennis Federation, presents its new textile and sports shoes collection in an emblematic place such as the Foro Italico in Rome the venue of the ATP Masters 1000 in Rome. This unique place has its central tennis court surrounded by ancient Roman statues posing as they were playing different sports including tennis.

The Romans sculptors looked at the athletes to create their art, they paid attention to the movements to replicated them in marble, making perfect every detail is what made them great. That is why we wanted to represent the new collection as if it were a work of artsince, like these, a lot of attention has been paid to the details so we can dress the Tennis Federation.

Sebrae: The boy in the middle of the bridge

In a village there is a bridge so big that no one can see where it ends. And this bridge has a mystery: almost no one has managed to cross it. People just go as far as there’s a tree and come back. Bento, a 10-year-old boy, was born in this village and is obsessed with unraveling this mystery. Everyone who comes back from the bridge asks what’s on the other side. But no one ever gave that answer. Bento grows up and decides to try. He begins his journey until he arrives at the tree. There’s a big hole that he needs to jump and on top of the tree there’s a boy who is hiding in the shade. Bento talks to him. The boy encourages him to try. Bento manages to jump and at the end asks the boy his name. The boy comes out of the shadows and replies that his name is Dream. We see that that boy is actually the young Bento.

Neom: Journey to New Heights

This spot promotes Trojena, a new global destination for mountain tourism situated in NEOM, Saudi Arabia. Front and center in this piece from McCann New York is NEOM’s wondrous outdoor skiing for professionals and amateurs alike. The community offers adventure, ski runs of various difficulties (including the uphill sojourn depicted in this spot), breathtaking views (NEOM mountain ranges, golden desert sand dunes, blue waters of the Red Sea) and a model for environmentally sustainable tourism.

Magna Decreases US Ad Spend Forecast After Russian Invasion of Ukraine

U.S. ad sales were recovering nicely after a pandemic-induced downturn and subsequent uptick. But the latest forecast, while not trending downward, isn’t as rosy as it might have seemed just several months ago, before Ukraine was invaded by Russia. The uncertainty of the future caused by the humanitarian crisis and volatility in Ukraine, combined with…

Beeline: Internet Flies

Beeline makes everything fly on the Internet!

Video of Internet Flies, Beeline commercial

Ad growth will slow due to Russia-Ukraine war—Magna forecast

Ad spending will not grow as robustly in 2022 due to economic uncertainty caused by the Russia-Ukraine war, per a new Magna forecast.

The One Club’s Tony Gulisano, Champion of Creativity, Has Died at Age 70

Tony Gulisano, global chief growth officer of The One Club for Creativity and a well-known figure in the advertising industry, has died at the age of 70. Gulisano died suddenly in New York on March 25. He was a champion of creativity who spent the past 40 years developing international advertising awards programs and forging…

To Avoid Checking Boxes, Agencies Must Make Inclusion a Cross-Organizational Effort

The ad industry can be cutthroat and merciless by nature, but if marketers want to make real strides when it comes to inclusion, they must leave their self-serving tactics at the door. “Even if I make an equitable workplace for Vox, it does no justice if other media places aren’t also moving their standards,” said…

Pinterest to Invest $1.2M More in Pinterest Creator Fund

Pinterest is making a bigger commitment to its Pinterest Creator Fund initiative, investing an additional $1.2 million in underrepresented creators and extending the program to run throughout the full year of 2022. The company said the $1.2 million will be distributed through ad credits, cash grants and equipment. The program will be broken up into…

Agency Tech Stacks Aren’t Just for the Big Six. Here’s a Look Into Dept’s Ada Platform

Today’s agencies look more like technology companies than they ever have before, but tech’s been on agency leaders’ minds for years. Nearly 15 years ago, when Willem Blom, global svp and parter at Dept, started a digital marketing agency in the Netherlands, he wanted to find out how to automate daily tasks. “We wanted to…

Pabst Brewing hires DNA for creative and media

Seattle agency named agency of record for Pabst Blue Ribbon and media agency of record for all the brewer’s brands.

 

DailyMail.com Grows Revenue From Cookieless Inventory

Programmatic advertising remains a key revenue driver for most digital publications, yet most are only transacting on some of their audience. That’s because digital advertising’s currency is the third-party cookie, which is only relevant for Google Chrome users. In the U.S., Chrome has slightly less than 50% of browser market share, according to Statcounter. Yet…

Reddit Brings Back r/place April Fools’ Day Stunt After 5 Years

One of Reddit’s most popular April Fools’ Day stunts returns April 1 after a five-year hiatus, and this is no joke. At 6 a.m. PT/9 a.m. ET on April Fools’ Day, r/place will make its momentous return to the platform. The communal, 1,000-by-1,000-pixel canvas enables logged-in Redditors to place a tile or pixel of their…

How NFT metaverse worlds battle brands for the future of Web3

Fluf World’s idealistic co-founders say major companies can join, they just need an NFT like everyone else.