Feb
24
Bob Beckel, Liberal Operative Who Became a Fixture on Fox, Dies at 73
Posted in: UncategorizedHe ran Walter Mondale’s 1984 presidential campaign, and later became a curmudgeonly pundit on conservative TV.
Feb
24
Pepsi debuts nitrogen-infused Nitro Pepsi
Posted in: UncategorizedTiny bubbles carry a creamy smooth fizz to the cola space, and aim for consumers who eschew soda.
Feb
24
Sarah Palin Will Seek New Trial in New York Times Libel Case
Posted in: UncategorizedLawyers have told a federal judge that they will file several motions scrutinizing the timing of his announcement that he intended to dismiss the case for lack of evidence.
Feb
24
Discovery and Omnicom will use Comscore and VideoAmp data to test Nielsen alternative
Posted in: UncategorizedAT&T and State Farm are among the clients participating in the experiment.
Feb
23
John Kinsella, former Leo Burnett CEO, dies at 93
Posted in: UncategorizedHe revitalized the ad agency’s creative product and helped start the Big Shoulders Fund to support Chicago-area Catholic schools and their students.
Feb
23
IMAX Looks Beyond Movies to Live Events
Posted in: UncategorizedTo combat the decline of theatergoing, the large-format cinema company will show events like concerts, stand-up comedy and e-sports tournaments.
Feb
23
Activision undergoes executive shakeup ahead of Microsoft sale
Posted in: UncategorizedTwo of the top executives at Activision Blizzard Inc.’s King division will depart.
Feb
23
Hybrid Sneaker-Slides – adidas' New Slide Sneaker is Set to Drop in 2023 (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If you’re ready to start planning your summer wardrobe – summer 2023 that is – then you’ll want to take a peek at the brand new adidas slide sneaker.
adidas is reportedly working on…
Feb
23
Angular Enclosed Cargo Bikes – The Conceptual Solar Cargo Bike by Puneet Nagi Has an Edgy Design (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The conceptual Solar Cargo Bike is a futuristic transportation solution for urbanites in need of a way to get around the cityscape in a sleek yet safe manner. The bike is characterized by its…
Feb
23
Why some Super Bowl LVI commercials created the most brand equity
Posted in: UncategorizedNew Harris Poll data highlights lessons for Big Game advertisers.
Feb
23
TikTok Inks Pact With NHL, NHLPA
Posted in: UncategorizedTikTok is lacing up its skates in a partnership with the National Hockey League and National Hockey League Players’ Association, which was revealed Wednesday. The video creation platform said the #hockey hashtag has tallied some 12.3 billion global views, and the @NHL account is up to 1.7 million followers, with accounts of NHL teams totaling…
Feb
23
This DTC Brand’s Response to Naysayers Is a Rallying Cry for Big, Strong Women
Posted in: UncategorizedImagine you’re trying to raise capital for your startup and potential investors question your ability to run a business while also raising children. That was the case for Joanna Griffiths, founder and CEO of DTC underwear brand Knix. About six months after closing a $53 million Series B round, Knix has turned this experience into…
Feb
23
South Western Railway: Spread your wings
Posted in: Uncategorized
St Luke’s is introducing a new creative positioning, along with two avian brand ambassadors, in its debut work for South Western Railway.
‘Spread your wings’, is designed to remind people of all the things they’ve been missing out on during the various phases of lockdown and to encourage them to get back out there and explore everything that’s on offer using the South Western Railway network. The new characters, who sparked an unlikely friendship on a South Western Railway commuter train a few years back, act as ambassadors for the region: Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the very best bits of London.
Feb
23
Watch live on Feb. 25: How Lowe's retooled digital operations to create frictionless customer experiences
Posted in: UncategorizedExecs from Lowe’s, Adobe and Ernst & Young LLP join Ad Age Studio 30 Live to discuss Lowe’s journey from brick-and-mortar megastore to omnichannel force.
Feb
23
LinkedIn Podcast Network Presented by Verizon Debuts
Posted in: UncategorizedLinkedIn is getting into the podcasting game with Wednesday’s debut of the LinkedIn Podcast Network Presented by Verizon. The pilot will give the professional network’s community of more than 800 million members access to podcasts from emerging and leading creators including Jonathan Fields, Mita Mallick, Dee C. Marshall and Morra Aarons-Mele, as well as shows…
Feb
23
‘Through Our Work, Every Voice Will Be Heard’
Posted in: UncategorizedAmid the surge in anti-Asian hate crimes last year, I did not immediately speak out. Even though my own family had been targeted in the past by similar attacks, even though I’ve lived through tremendous amounts of racism in my personal and professional life–I had no place talking about it. At least that’s what I…
Feb
23
Not Your Typical Wine Club: Archer Roose Promises Live Snakes as Perks for Customer Loyalty
Posted in: UncategorizedWhat consumer would single-handedly buy 100,000 cases of wine, even if there were a juicy reward waiting at the end? Probably no one. But what if that gift were a randomly-selected venomous snake? Still, no one? The intentionally ridiculous scenario sets up the latest campaign for Archer Roose, a premium canned wine brand that added…
Feb
23
YouTube takes stronger aim at TV advertisers with Brandcast upfront switch
Posted in: UncategorizedThe video service is still hosting a NewFront, but is switching its signature Brandcast event to an upfront advertising sales pitch.
Feb
23
Watch the newest commercials from YouTube TV, USPS, Goldfish and more
Posted in: UncategorizedBen and Fred Savage help hype Goldfish Mega Bites, which Ben calls “a reboot” of “a childhood icon—just bigger, bolder and cheesier.”
Feb
23
We Need to Disrupt the Media Supply Chain
Posted in: UncategorizedLast spring, the media and marketing world experienced a tipping point of sorts around the topic of supporting minority-owned and diverse-targeted media. There were high-profile pledges being publicized from marketers and agencies on an almost daily basis during the upfront season. However, it’s been thought-provoking to see the conversation cool off, especially in the current…
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