Hasta La Creative!

Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.

This outlandish campaign was first leaked on Super Bowl Sunday when the brand quietly released a cryptic, toll-free hotline on social media. The number, 1-855-3SNAKES prompted consumers to call in where they received a pre-recorded message teasing the program.

On February 14, the campaign launched with a video that first appeared on the company’s website, emails, blog, and social media (organic and paid on YouTube, Facebook, Instagram, Twitter, etc,) Consumers were directed to the website archerroose.com/snakerewards where they could learn the details of the program and even browse the impressive display of deadly snakes they could receive (while supplies last.)

The United States Olympic & Paralympic Committee (USOPC) is partnering with Paralympic champion Andrew Kurka and Paralympian Joy Rondeau to promote the Beijing 2022 Winter Paralympic Games with spots from Saatchi & Saatchi launched during the Winter Olympics’ closing ceremony.

This campaign is a continuation of the USOPC’s first-ever Paralympic awareness campaign, a creative partnership with Saatchi and Saatchi, entitled “Show the World,” which first launched ahead of last summer’s Tokyo 2020 Paralympic Games.

The fast-paced, powerful spots aim to put Paralympians and their amazing athletic feats front-and-center – maintaining their humanity without a narrative driven by disability. Increasing awareness and bringing excitement to the Games, the campaign will showcase how the Winter Paralympics are impossible to miss, showing the world that Paralympic athletes are proudly part of Team USA.

An intervention of the servers of the famous game GTA, which takes the effects of the climate crisis to the biggest city of the metaverse.

To warn against the risks of the worsening climate crisis and raise awareness throughout the world?about its urgency and measures adaptation in cities, Greenpeace Brazil took the real impacts of the environmental crisis into the metaverse. The modded map will be available to users between February 22nd and 25th on the Kings Roleplay server and will bring environmental, social and economic changes, as well as exclusive missions with a socio-environmental focus. In order to pressure state governors to declare a climate emergency, the audience can access a hotsite that gathers information about the environmental crisis and there users are allow to donate to the cause and sign the organization’s new petition.

Los Santos +3ºC, the most famous city in the gaming universe, and its citizens will suffer the consequences of extreme events, such as flooded areas, dry reservoirs, air pollution and a drastic decrease in fauna and flora. In addition, characters will be required to wear masks, will tire faster, and will have unique missions such as rescuing climate refugees and transporting clean water.

Underdog Canadian quick service restaurant chain, Harvey’s lives in category dominated by giants. Brands like McDonalds, Tim Horton’s and Wendy’s who, all have significantly more locations across the country along with the added marketing resources dedicated to supporting them. Adding to Harvey’s challenges was how it had been spending what little precious marketing dollars it had on short-term, price-value based tactics, like flyers, at the expense of long-term brand growth.

Customization has long been a point of difference for Harvey’s and being able to top your burger just the way you want it is what makes the Harvey’s experience so great. Unfortunately, due to being drowned out by the competition and a focus on deals over differentiation, this fact was starting to be lost on younger QSR customers. Our goal for this campaign was to re-enforce that for them.