Pinterest kicked off a Pinterest TV series for Black History Month, Soul Food: Nourish Your Soul. The platform is working with creators across beauty, fashion, food and wellness including Tenicka Boyd, Kellie Brown, Vallery Lomas, Nory Pouncil and Bryant Terry. Pinterest also teamed up with The Creative Collective NYC, a Black- and woman-owned agency, to…
While Olympians regularly endorse everything from sneakers to credit cards, Rule 40 of the Olympic Charter places a blackout period immediately before and during the games when competing athletes can’t appear in ads. Samsung is getting around that restriction ahead of the Winter Olympics in Beijing with a spot from Leo Burnett that casts actors…
Ad Age revisits the NFL legend’s best spots.
The deal includes creating an Instacart Ads certification.
Super Bowl ads are designed to wow the public as well as sell products. Advertisers are willing to spend big money–this year roughly $6.5 million for a 30-second spot–to reach the biggest captive audience of the year. But what about those who don’t have wads of cash but still want to be in the big…
Chief Marketing Officer Ukonwa Ojo discusses how Amazon Prime Video will show up in the game this year.
Since Paramount+ is still less than a year old, the streaming service has lofty ambitions for every new series it premieres. The streamer–formerly known as CBS All Access before rebranding last March–is solely focusing on “big swings,” said Nicole Clemens, president, original scripted series, Paramount+. “We’re looking for every show to be a tentpole show…
Meta is extending its Black History Month initiatives into augmented and virtual reality and the metaverse. Its first ever Metaverse Culture Series will debut this month in Horizon Worlds and Horizon Workrooms, bringing together Black thought leaders and creators from across the U.S. to explore ideas for weaving Black culture, heritage and creativity into the…
Telemundo is already making history as the first Spanish-language network to broadcast the Super Bowl, but the network isn’t going to miss the chance to promote its other Big Game this year. The network’s coverage of FIFA World Cup Qatar 2022 kicks off this fall, and Telemundo will merge the worlds of football in a…
I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game between the Cincinnati Bengals and Los Angeles Rams, which will air on NBC on Feb. 13, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.
Amazon Prime Video is returning to the Super Bowl with at least one spot that will promote “Thursday Night Football,” which moves to the streamer from Fox this year. In today’s live edition of Ad Age Remotely, Amazon Prime Video Chief Marketing Officer Ukonwa Ojo unveiled the streamer’s Super Bowl commercial plans. Watch the full interview on the company’s Super Bowl marketing strategy.
RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl.
Despite hyping up the appearance of Megan Thee Stallion and Charlie Puth in its Super Bowl ad through multiple teasers, Frito-Lay instead went the CGI route for its commercial, Ad Age’s Jon Springer reports. We don’t actually see the two music stars: Megan Thee Stallion and Charlie Puth voice woodland animals who jump on bags of snacks when they fall from the backpack of a birdwatcher perched on a jungle tree limb. Their reactions to tasting the Flamin’ Hot varieties include “oohs” and “ahhs” that when combined create the backbeat of Salt-N-Pepa’s 1980s hit, “Push It.” The fox’s voice is provided by Charlie Puth, the Grammy-nominated singer known for his beatboxing skills, while Grammy winner Megan Thee Stallion plays a songbird emerging from the mouth of a crocodile.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.
Bud Light is tapping Food Network star Guy Fieri for its Super Bowl push around its Seltzer Hard Soda line extension, Ad Age’s E.J. Schultz reports. An extended 60-second version of the 45-second ad that will appear in the game was released today.
This is the first ad campaign for Bud Light Seltzer Hard Soda, which recently hit stores and comes in flavors such as cherry cola and orange soda and comes as Anheuser-Busch InBev continues to expand its core Bud Light label in an effort to remain relevant. The brand is also running a Super Bowl ad for Bud Light Next, a new zero-carb beer aimed at younger drinkers who don’t like feeling bloated. (Um, who does?)
Gillette isn’t bringing in a big-named celebrity or other kinds of star power for its first Super Bowl commercial in 16 years. Instead, the Procter & Gamble brand is squarely focusing on the product—the launch of GilletteLabs with an exfoliating bar razor system.
Gillette’s last Super Bowl commercial in 2006, promoted its new system, Fusion—a razor with five blades on the front and one on the back. Gillette’s last big activity around Super Bowl time was a controversial #MeToo-inspired ad in 2019 that took on toxic masculinity.
You can watch Gillette’s prior Super Bowl ad, among others, in our voluminous, searchable Super Bowl Ad Archive.
Medtech company Hologic is putting women center stage in its Super Bowl commercial—both in front of and behind the camera, Ad Age’s Adrianne Pasquarelli reports. Mary J. Blige will star in the ad, which promotes women prioritizing their health. Behind the camera, the spot was directed by Child, whose bio says she focuses on exploring “the depths of the Black experience;” CHE? Creative, a 100% Black-owned and women-led shop, worked with Hologic to create the spot; and Little Minx, a women-owned production company, handled production duties.
This comes as the ad world continues to be called upon to diversify and create more inclusive marketing. Last year, such efforts fell short, especially behind the camera. In 2021, credits provided by agencies and advertisers for all Big Game commercials found that only three of the 87 spots that ran were directed by women; at most five people of color directed the ads.
Watch all the Super Bowl commercial teasers released so far, including DraftKings and Pringles.
RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl.
For weeks, Frito-Lay has been building anticipation of its Flamin’ Hot Super Bowl 56 spot with teasers involving some of today’s hottest musical talent. Today, it revealed the full spot, taking viewers to a forest for a spice-fueled romp. Titled “Push It Flamin’ Hot,” the one-minute spot follows some cute creatures as they sneak a…
Walter, the cat who acts like a dog, is back! He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures. With a two-inch lift and Goodyear® Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.
In honor of Lunar New Year – a holiday observed by Asian and Pacific Island countries – HSBC (Hong Kong and Shanghai Banking Corporation), and Wunderman Thompson Canada have set out on a unique venture to uncover the most frequently used shade of red to honor and elevate Asian artists in the US market.
HSBC Bank USA partnered with one of the world’s finest collections of Asian art, The Asian Art Museum of San Francisco, to examine their collection of over 18,000 paintings, sculptures, textiles, and artifacts using an artificial intelligence-based program called Adobe Sensei. ‘The Luckiest Red’ has been digitally matched by Pantone to be distributed by Asian American artists for the purpose of creating works which will be shared by HSBC Bank USA in May, when the US will celebrate Asian American Pacific Islander Heritage Month.
Walter, the dog-like cat, stars in a winter-themed spot for the 2022 Chevy Silverado.
Mansplaining, by definition, is patronizing and obnoxious because it assumes the listener–usually a woman–knows far less about the subject at hand than the lecturer, who’s always a man. But what if the annoying practice gets flipped on its ear? The person doing the talking is still a man who breaks down a simple notion from…
Le chocolat des Français is releasing a limited edition of ginger bars, known for their aphrodisiac properties.
The campaign features couples who have fallen into a routine. In the middle of the visual, the tablet calls on them to spice up their Valentine’s Day evening thanks to optical illusions combining everyday elements and sexual ambiguity. The campaign comes in form of five colorful visuals, all created by different illustrators.
Over 27 thousand distracted driving violations have been recorded in the UAE in the first half of 2021 alone. Despite the dangers, teens continue to drive carelessly, resulting in life-changing injuries or death. What’s even more shocking are the reports by driving instructors in the UAE revealing an alarming number of students undergoing test drills and lessons while checking their social media feeds.
Studies have shown that reading just one text message while driving at 70 kilometres an hour equates to travelling 100 meters completely blind. So, Belhasa Driving Center (BDC) and MullenLowe MENA joined forces, creating a never-seen-before driving test to spread awareness on the dangers of distracted driving.
The 100 Meters Blind Test is the first driving test where students have to drive blind to obtain their driving license. To make the test possible, MullenLowe MENA installed special glass technology in BDC learner cars turning all windows opaque at the flick of a switch.
Sweat, fear and tension overcame BDC driving students when they were faced with a choice: do the test or forget the license.
To drive the message home, we left students with a story that would change their lives as much as it changed its owner’s. The 100-Meter stories took our students through the horrors Muhammed faced on his way to Abu Dhabi airport. Suffering brain damage, memory loss and partial paralysis, Muhammed revealed how a few seconds of looking at his phone rendered him unconscious for two months and abolished his dream of becoming a pilot.
The 100 Meters Blind Test is being used in driving schools across the UAE, saving lives 100 meters at a time.
Mayor Lori E. Lightfoot just announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired so many other iconic cities around the world. This will be the first “local campaign” from a major metropolitan world-class city.
“Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we’re home to house and blues music, and even the first cellphone was created here,” said Chicago Mayor Lori Lightfoot. “This campaign will share our story of ingenuity that has inspired so many across the globe and reaffirm our place as one of the greatest cities in the world.”
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