Twitter’s Brand Bowl, which recognizes companies that drive the most discussion on its platform during the Super Bowl, enters its fifth year with Super Bowl 56, and Twitter Next senior director for the U.S. and Canada Ryan Oliver spoke with Adweek about trends the social network is seeing as kickoff approaches. Oliver said some companies…
The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable…
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Spots fetch as much as $7 million for 30 seconds of airtime.
Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way. Episode 1: Talking to Humans On this episode of…
C3 is a web series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption–sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a…
Hosted by Jesse Kirshbaum, Beats, Bytes and Brands, presented by Triller, is a show about the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed and shared and how brands will need a music strategy to ensure they keep pace with culture.
If there are two things Ryan Reynolds loves, it’s–well OK, it’s probably his wife and kids. But professionally, the answers are rapid-turnaround advertising and Canadian icons. So it’s no surprise that when enduring comedy actor Dave Foley tweeted about wanting to appear in a Mint Mobile ad, Reynolds launched his agency, Maximum Effort, into motion….
Online automobile marketplace Carvana released its first-ever Super Bowl ad, “Oversharing Mom,” which embodies a central brand policy: “Your next customer may be your mom.” Its 30-second Super Bowl debut will come in the first half of the game. It features a chatty mother who can’t stop talking about her experience buying a yellow Mini…
We’ve all been there: Every once in a while (or more often than you like to admit), you fail to get a full night’s rest and spend the following day feeling more like a zombie. Retailer Mattress Firm notes that “junk sleep” can have even worse consequences. Mattress Firm and creative agency Droga5 collaborated for…
Sandwich chain Jimmy John’s has opened its first-ever drive-thru-only location in Florida. According to a press release, the new restaurant is “designed to meet the needs of today’s guests.” That includes digital elements that promote mobile orders while also maintaining what the brand calls its “freaky fast” reputation. The drive-thru-only QSR has two lanes, with…
Petco, the pets retailer that rebranded as a health and wellness company in October 2020, announced an expanded partnership with online marketplace Rover.com to offer a range of pet services like pet sitting, boarding and dog walking. Customers will be able to access Rover services for dogs and cats directly on Petco.com. These services include:…
In the face of political and pandemic-related challenges, brands sponsoring the Olympics have chosen to focus on the athletes–or stay silent.
Even on Super Bowl weekend, Zendaya is maintaining a spotlight in Sunday evening entertainment. But instead of sporting dark under-eye circles, disheveled hair and a baggy sweatshirt on HBO Max as the star of Euphoria, the actress is leading Squarespace’s latest marketing campaign with a more polished, mermaid-like look. The website building company released a…
Longtime Sony Pictures Television ad sales chief Stuart Zimmerman is adding GSN to his purview, effective immediately. In a newly created position, Zimmerman is now evp, ad sales for Sony Pictures Television and Game Show Network. He first joined SPT in 1998, and in 2008 was named evp, U.S. advertiser sales. Zimmerman fills the role…
People don’t expect a lot from frozen meat. It’s convenient and reliable–what else is there to say? But under the social media management of food-focused agency Allebach Communications, Steak-umm became the socially conscious and life-affirming heart of brand Twitter. However, Nathan Allebach, the longtime social voice of the brand and the agency’s creative director, revealed…
Dylan Williams, Droga5 London’s partner and chief strategy officer, has left the agency after five years. Williams joined the agency in 2016 from Publicis Worldwide where he was global chief strategy and innovation officer. During his time at the agency, he saw it acquired by Accenture Interactive and worked with brands such as Diet Coke,…
After taking last year off, Avocados From Mexico is returning to the Super Bowl with a 30-second commercial in the first quarter. The ad, created by Austin-based agency GSD&M, marks the brand’s seventh appearance in the Big Game. A short teaser shows comedian Andy Richter dressed as Caesar trying to convince himself he’s right for…
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