Hasta La Creative!

Cheers is an American sitcom television series that ran on NBC from 1982 to 1993, with a total of 275 half-hour episodes across eleven seasons. For those of a certian age, the show’s theme song is beyond familiar, it’s iconic and instantly recognizable. A couple of notes from the tune and visions of Norm at […]

The post Borrowed Equity Is Not An Idea (But In This Case, It’s Effective) appeared first on Adpulp.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Whether it’s movies, candy or gifts, holidays like Christmas, Halloween or Valentine’s Day can seem to focus on consumption. But the rise of short-form video platforms has recently turned the holidays…

3 ways to increase a campaign creative’s performance.

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Think of the Hot Wings Ever throw away hot wings with meat still on the bone? Cameron Jordan of the New Orleans Saints wants to talk about it. Together with Hidden Valley, Jordan introduces the Coalition…

3 strategies marketers can add to their own playbooks

The metaverse has become such a hot topic in marketing, that you’d be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers’ fixation with the virtual worlds by shooting an entire commercial in one. Aiming to reach a younger and blockchain-savvy generation, Thai bank First…

A monthly series exploring influencer culture, emerging channels, D&I, and more. Episode 1: Building Brand Ambassadors In this episode, Mario Moreno unpacks a hot topic for many marketers and brands: how to turn creators into ambassadors and build a sustainable program around these important relationships. By 2022, the influencer market will be worth up to…

In this program, you will learn a set of unique tools, frameworks, and practices necessary to make sense of our current moment and create stories that activate better futures. In order to succeed in the new world, we have to let go of the old stories of separation and extraction and embrace the new stories…

Pinterest reported revenue of $847 million for the fourth quarter of 2021, up 20% compared with the year-ago period, and $2.58 billion for the full year, up 52%. The company posted GAAP (generally accepted accounting principles) net income of $175 million in the fourth quarter, down 16% year over year, which included a $49 million…

Social Media Week’s premium video experience, SMW Insider, provides you with access to main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW New York 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by…