Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Postmates Demonstrates the Power of Distraction Postmates and creative agency Mother Los Angeles have launched a humorous campaign about the power hunger has to distract. Built upon the campaign platform “When All You Can Food Is…
(TrendHunter.com) The ‘ORIGAMI’ wearable gadget pouch is a multifunctional accessory for technology users that would enable them to enjoy ample storage for their essential devices, while also staying…
McDonald’s, with about 850 locations in Russia, is among those exposed.
Advertised brand: Nike
Advert title: Run
Translation to English: NA
Advertising Agency: Pipe Bomb Advertising, Bengaluru, India
Creative head: Moulish Vishnu
Copywriter : Moulish Vishnu
Swopmart, well known platform of trading secondhand gadgets has just released a campaign to express feeling the pain of trading gadgets in the traditional ways. This pain might be from low quality products, fake products, even the chaos between sellers and endless-demanding customers.
Tumblr users can now pay $4.99 per month or $39.99 per year for an ad-free browsing experience. The annual fee is equivalent to a 33% discount, or four free months, and while third-party ads are hidden, sponsored posts from other Tumblr users are not. Users who are interested can go to their account setting and…
Fox News stars like Tucker Carlson questioned why Americans hated Vladimir Putin, and CNN showed Russian tanks and rockets in live war-zone dispatches.
Social audio application Clubhouse began rolling out an audio-free feature on Android and iOS Thursday: in-room chat. The platform said in-room chat enables moderators and listeners to communicate with each other during a live room via chat, and it gives creators a way to get real-time feedback. Creators can decide whether or not to turn…
Operating a scaling business means being open to evolution. For some, that entails a willingness to reimagine company interactions in order to create a better future for customers, employees and company alike. In its first-ever global brand campaign, CRM platform HubSpot assures us that even a pirate ship needs a little bit of organization and…
Diversity, equity and inclusion (DEI) efforts have been on a long road to get to where we currently are, with various DEI professionals sitting at the leadership table of some of the industry’s biggest agencies, orgs, startups and companies. So, it might sound strange to hear that many Black employees and those same DEI leaders…
Zaslav’s new approach would be similar to what Comcast Corp. is doing with its Peacock streaming service.
This quick-witted grade-schooler stashes a dictionary under her pillow, uses words like “preposterous” and “melodramatic” and quotes German philosopher Friedrich Nietzsche. To many parents, that might signal a free ride to a fancy school. But to the folks in a new satirical PSA, it’s a source of anxiety. “Sweetie, we love you–this isn’t easy to…
There are five distinct benefits of running a brand lift study, all of which support the overall goal of measuring the effectiveness and impact of a campaign.
Purpose, empathy, and authenticity are three deeply-ingrained values that chief marketing officer Carla Hassan brings to her work everyday, where she leads advertising, media, performance, customer insights and more for Chase, J.P. Morgan and its corporate brands. Hassan’s work is fueled by her passion for growing the business through purpose-driven, creative and data-led work for…
Clips of the jarring CNN juxtaposition have gone viral.
After two consecutive years of holding upfront events during the pandemic, media companies are preparing for the most normal season since 2019, including the return of an in-person upfront week in May. In 2020, nearly all in-person presentations were canceled, and events were either held virtually later in the year or scrapped entirely. Last year…
PacSun and Eddie Bauer are bringing more versatility to outdoors wear with a brand new celebrity partnership. The former recently launched a limited collection of gender-neutral clothing led by guest artistic director and rapper A$AP Rocky titled Eddie Bauer x A$AP Worldwide. The collection features six pieces that are inspired by core styles from the…
The virtual 2022 Ad Age Next: Health & Wellness conference is March 1.
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