Is it wrong for members of a small, isolated community to be deeply zealous about smelling good? That’s a question one stinky stranger is forced to ponder in Irish Spring’s first-ever Super Bowl ad, set to air during the fourth quarter. The 30-second spot, titled “Welcome to Irish Spring,” was made by creative agency Ten6….
Most men think about the missed work opportunities if they take the paternity leave, not what they would experience during the leave.
How could Dove Men+Care change that perception???
We executed a stunt at the New York Stock Exchange, a marketplace dominated by men.
Babies of new fathers working at NYSE took over the screens throughout the day and reminded fathers to invest in the non-tradable bond.
While the time children spend on screen and on pre-planned activities is increasing, their curiosity is decreasing. We created a series of lego sets that encourage children to ask more questions. By removing certain elements, we create new questions and allow for educational conversations between children and their parents.
This coming Sunday, a parade of new ads will interrupt the NFL’s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and […]
The post Is Anyone Fully Informing the Public? Not This Week appeared first on Adpulp.
Deal combines TVSquared linear TV data with Innovid CTV strength.
Last Tuesday, Publicis Media announced the launch of a marketplace for publishers who have unique or diverse audiences to make inventory available to clients through its Diverse and Inclusive Media Exchange (DIME). By doing this, the agency will help these publishers build their ad revenue and grow clients’ audience reach. Created by Publicis Media’s agency…
Rocket Mortgage will return to the Super Bowl with its fifth ad since 2018, this time around featuring Anna Kendrick and Mattel’s Barbie as the Barbie Dreamhouse turns 60 this year. The 60-second spot will run in the second quarter of the game and, as usual, Rocket Mortgage will not be releasing the ad beforehand….
It’s officially Super Bowl week at Adweek and we are bringing all the coverage before and after this weekend’s Big Game. Adweek’s agencies editor, Jameson Fleming, returns to discuss what will be the most talked-about ad of the year and which brands will dominate the conversation. For more Super Bowl coverage, check out this week’s…
It seems as though everyone is getting into nonfungible tokens (NFTs) so carmaker BMW is the latest global brand to test those virtual waters with its “Museum of Sounds” initiative being released in the Middle East. Created by Serviceplan Middle East, the NFT campaign will see 19 recordings of BMW M engines minted and added…
Building off online retailer Rakuten’s Super Bowl teaser, starring Ted Lasso’s Hannah Waddingham practicing an evil laugh, the brand has released its first full Super Bowl spot. The ad, “High Stakes,” finds cunning high roller Waddingham at the head of a long poker table, raising the stakes against another woman in what appears to be…
WIRES (NSW Wildlife Information, Rescue and Education Service Inc.) is Australia’s largest wildlife rescue organisation and has been rescuing and caring for sick, injured and orphaned native animals for over 35 years. Their ongoing mission is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same.
?As a non-profit organisation they rely on your donations to carry out this important ongoing work. ?But what is the impact on wildlife when you give $10, $50, $100 or more? How important it is and what would be the direct consequences if Wires didn’t have your help???The campaign videos, produced to resemble traditional animal documentaries, depict amazing and rarely seen wildlife encounters and releases of invisible endangered Koalas, Platypus, or rare Black Cockatoos. ?Because without our help there won’t be any animals left in the wild to admire.
Advertising designs for Mega Ice Cream Company
These designs revolve around the idea of happiness and joy experienced by the connoisseur of ice cream with its various flavors. In these designs, I used the strategy of humor to add fun and attractiveness to the designs.
(TrendHunter.com) New consoles, new handheld gaming devices, new services, new games, and new multimedia adaptations are all included in this list of the top February 2022 games trends.
One of the most interesting…
Kroger says, “We believe fresh is all about standards” in a spot that highlights its produce-inspection protocols.
A Amazon divulgou nesta segunda-feira (7) o seu comercial para o Super Bowl deste ano, que desta vez será estrelado por Scarlett Johansson e o comediante Colin Jost. Além de marcar a primeira ocasião que o casal contracena junto em uma campanha, a ação mais uma vez aposta na divulgação da Alexa e suas habilidades …
Leia Scarlett Johansson convive com Alexa que lê mentes no comercial da Amazon pro Super Bowl na íntegra no B9.
FTX hates that you’re skeptical of cryptocurrency and is willing to just give you some to change your mind. The cryptocurrency exchange is running a 60-second spot during the second half of the Big Game, and will give away an amount of Bitcoin equal to the time the ad airs on the East Coast. Basically,…
The Messenger Kids application allows kids to chat with friends and family without signing up for Facebook. Parents can control their child’s Messenger Kids experience using the Messenger Kids dashboard on Facebook. One of the available parental controls allows parents to remove links that their child has sent or received in a chat if they…
Twitter expanded its test of downvoting on replies to more Android, iOS and web users globally. The social network began testing the feature with some iOS users last summer, and it is only available on replies to tweets, not tweets themselves. Much like dislikes on YouTube, the number of downvotes a tweet reply receives will…
The Messenger Kids application allows children to chat with friends and family without signing up for Facebook. As kids use Messenger Kids, they may want to mute conversations to stop receiving notifications about them. Our guide will show you how to mute a chat in the Messenger Kids app. Note: These screenshots were captured in…
As airlines continue to struggle through the uncertainties and challenges of the pandemic, Spirit Airlines and Frontier Airlines, two of the biggest low cost carriers, have agreed to a merger that would allow them to set the terms of discount air travel across the U.S., Latin America and the Caribbean. The proposal is valued at…
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