Feb
14
Toyota's Super Bowl ad is full of famous Joneses—and one Jonas
Posted in: UncategorizedTommy Lee, Leslie and Rashida Jones face-off with Joe Jonas in fun romp for the Tundra.
Feb
14
In Its First Super Bowl Ad, Swedish EV Brand Polestar Shows Viewers Everything It’s Not
Posted in: UncategorizedSwedish electric vehicle brand Polestar isn’t afraid to tell it like it is. In its first Super Bowl spot, the automaker aims to show consumers exactly where it stands–and how it differs from other EV brands on the market. To do that, Polestar’s 30-second ad is a break from the norm in almost every respect….
Feb
14
Mary J. Blige Makes Time for Preventative Health in Hologic’s Super Bowl 56 Ad
Posted in: UncategorizedThe ongoing Covid-19 health crisis has caused many catastrophes both short- and long-term. One major issue that threatens to have sweeping consequences is people missing annual health screenings while in quarantine. Breast and cervical cancer screenings specifically have suffered a sharp decline, according to the CDC. To that end, medical technology company Hologic has launched…
Feb
14
Disney+ Teases Marvel Series Moon Knight in Third Consecutive Super Bowl Ad
Posted in: UncategorizedDisney+ is back in the Super Bowl promoting a Marvel series for the third consecutive year. The streamer ran an ad for upcoming series Moon Knight, which premieres March 30. The 30-second spot aired during the second ad pod during the first quarter of Sunday’s game. Moon Knight is Disney+’s newest series in the Marvel…
Feb
14
Universal Spooks Super Bowl Viewers With Trailer for Jordan Peele’s Nope
Posted in: UncategorizedUniversal Pictures is adding mystery to a night already known for its unknown outcome with a trailer for the film Nope, the newest horror movie from writer and director Jordan Peele. The trailer starts on a light-hearted note with stars Keke Palmer and Daniel Kaluuya–who was nominated for an Oscar for Peele’s 2017 film Get…
Feb
14
Coinbase’s Super Bowl Ad Was Just a Floating QR Code on a Black Screen
Posted in: UncategorizedWas that a DVD screensaver or a commercial? That was what many viewers were left wondering as Coinbase ran an ad that consisted simply of a colorful QR code that floated from one edge of the screen to the other. The image, when scanned, led to a link where viewers could sign up for the…
Feb
14
Anna Kendrick and Barbie Fend Off Aggressive Home Buyers in Rocket Mortgage’s Super Bowl Ad
Posted in: UncategorizedAnyone who has bought or sold a house since the start of the pandemic will feel in their bones the jokes in Rocket Mortgage’s Super Bowl ad starring Anna Kendrick and Barbie. In the 60-second spot, Kendrick assists Barbie in buying her Dreamhouse, listed at $225 on Rocket Homes, Rocket Mortgage’s new platform for buyers….
Feb
14
Gillette Rediscovers Its Edge After 16-Year Super Bowl Absence
Posted in: UncategorizedAs the omicron wave of Covid-19 ebbs and nightlife begins another tentative revival, Gillette is hoping men are ready to start shaving again. The Procter & Gamble brand’s first Super Bowl spot since 2006 introduces GilletteLabs’ Exfoliating Bar. The ad, by Grey Advertising, features a helpful sink that animatedly pops a Gillette razor into a…
Feb
14
Sopranos Intro Gets a Shot-for-Shot Remake in Chevy Silverado’s Super Bowl Ad
Posted in: UncategorizedThe last time we saw The Sopranos, Tony and his family were sitting in a diner when an abrupt fade to black left viewers wondering what happened to the mob boss. Now Chevrolet, oddly enough, has pulled back the veil to give us a peek at the fates of at least two of the HBO…
Feb
14
Super Bowl Ads Look to Turn Page Past the Pandemic
Posted in: UncategorizedTravel and cars, especially electric vehicles, make a splash.
Feb
14
Kanye West and Grimace struggle to order in McDonald's pregame Super Bowl commercial
Posted in: Uncategorized‘Can I get uhhhhhhhh’ includes the star rapper, mascot and NASCAR driver Bubba Wallace, among others.
Feb
14
McDonald’s Pays Tribute to ‘Fan Truths’ Linked by ‘Moments of Indecision’ in Super Bowl Pregame Ad
Posted in: UncategorizedThe Super Bowl pregame slot is a moment of intense anticipation for viewers, fans and marketers, so it’s a fitting theme for McDonald’s to explore in its 30-second ad appearing before kickoff. The ad, “Can I Get Uhhhhhhh….” is inspired by what Jennifer Healan, vp of U.S. marketing, brand content and engagement at McDonald’s, described…
Feb
14
Ryan Reynolds Leads Netflix’s Star-Studded Super Bowl Ad for 2022 Film Slate
Posted in: UncategorizedNetflix returned to this year’s Super Bowl ad for the first time in three years, with a 60-second spot packed with A-listers highlighting the streaming giant’s upcoming 2022 film slate. Earlier this month, Netflix revealed a fourth wall-breaking sneak peak of the new films headed to the streaming service this year, and the first half…
Feb
14
Crypto Believers Try to Recruit You in eToro’s Super Bowl Ad
Posted in: UncategorizedIf your vision of cryptocurrency is a cloud of people hovering above your city waiting to lift you into their ranks, eToro has a Super Bowl ad for you. For social trading platform eToro’s first-ever Big Game commercial, agency partner Alldayeveryday and media firm Juice Media created a fairly literal interpretation of cloud-based chat and…
Feb
14
After Retiring to the Woods, the E*Trade Baby Returns to the Super Bowl
Posted in: UncategorizedBetween cryptocurrency, meme stocks and the overnight ubiquity of sports gambling, the world of personal finance has never been more complicated. Luckily, in a 30-second spot called “Off The Grid,” a reluctant hero has reemerged to guide amateur investors through the new world of investing. The E*Trade baby, a character that first emerged in 2008,…
Feb
14
Brands seize on NBA All-Star Game and Valentine’s Day: The Week Ahead
Posted in: UncategorizedKey marketing and media events in the week ahead.
Feb
13
See the Miller Lite Super Bowl commercial running only in the metaverse
Posted in: UncategorizedMolson Coors brand announced earlier it would be opening a bar in the metaverse for game day.
Feb
13
Zach Braff and Donald Faison Host a Musical Scrubs Reunion in T-Mobile’s Third Ad
Posted in: UncategorizedT-Mobile is reuniting Scrubs stars Zach Braff and Donald Faison for a musical duet in a surprise third Super Bowl ad promoting the carrier’s new 5G home internet product. The 30-second ad, produced by Panay Films, will air in the third quarter of the Big Game after the brand’s other two spots starring Miley Cyrus…
Feb
13
U.S. halts avocado imports from a region of Mexico before the Super Bowl
Posted in: UncategorizedThe move comes as Avocados From Mexico returns with a Big Game ad.
Feb
13
Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone
Posted in: UncategorizedT-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All […]
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