The deal that brought his podcast to Spotify is said to be worth over $200 million, more than was previously known. Accusations that he spreads misinformation have roiled the company.
The limited-time line extension is part of a new marketing push, called Coca-Cola Creations, that is backed by a digitally-focused approach including augmented reality.
Youth apparel retailer PacSun has released what it calls a “metaverse experience” that includes virtual reality (VR), augmented reality (AR), livestreaming and a video game. It is part of the retailer’s Spring/Summer 2022 campaign, which features a Gen Z influencer, Emma Chamberlain. According to a statement, the campaign is “themed around looking toward the future…
Starting Feb. 23, Snapchatters will be able to change their usernames on the application. Snap Inc. said this option was one of its most highly requested features, adding that changing a username has no impact on a Snapchatter’s friends list, Memories, Snapcode or Snap score. Once the feature is rolled out, Snapchatters can tap the…
Retail media side of the business picks up as brands are hungry for new ad tech to reach online shoppers.
Spotify did some shopping this week, acquiring podcast analytics platform Chartable and podcast advertising measurement service Podsights. Insider Intelligence eMarketer projects annual digital audio ad revenue in the U.S. to reach nearly $8 billion by 2025, with roughly $2.7 billion of that total coming from podcasts, and Spotify said the two acquisitions will help it…
Cricket Wireless is serving up something for everyone in its new campaign, using monster trucks, Instagrammable pups and a retro jingle to excite customers about a buffet of deals this season. Working with creative agency ARGONAUT, Cricket developed three new TV spots that spotlight 5G, new phone deals and its $60 unlimited plan.
A Warner Bros. divulgou nesta quinta-feira (17) o primeiro trailer de “Elvis”, cinebiografia de Elvis Presley que conta com direção de Baz Luhrmann. Como é de se esperar do mesmo nome responsável por “O Grande Gatsby” e “Moulin Rouge”, a extensa prévia promete uma versão extrovertida da história do astro do rock, interpretado dessa vez …
Leia Baz Luhrmann conta a história de Elvis Presley no primeiro trailer de “Elvis” na íntegra no B9.
Media conglomerate Bloomberg says that when you subscribe to its news content, “you’ll get insight into limitless possibilities, knowledge and inspiration to feed your ambition.”
International audio production company DaHouse has engineered soundscapes for tentpole brands like Ford, Hellmann’s and Volkswagen. You’ve likely heard the team’s work: Last year, the studio provided the delicate soundtrack for Doritos Mexico’s viral Dia de Muertos ad, which landed on Adweek’s list of the 25 Best Ads of 2021. Now, DaHouse is expanding into…
Meta promoted Patrick Harris to the newly created position of vice president of global channels for its global business group. Harris, who has been with the company since July 2011, had been vp of global agency development. Prior to joining then-Facebook, he spent more than five years at Microsoft, serving as director of search agency…
This week, Pew Research Center released a report saying that nearly a quarter of Americans (23%) sometimes or often use podcasts as a source for news in 2021. The percentage of Americans that actually rely on podcasts as a source for news increased by 1% year over year in 2021. Those who don’t use podcasts…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. The challenge Influencer marketing has been a staple of overall marketing strategies for more than a decade, yet many brands are still treating it as an emerging way to connect to…
As the New York Times points out, “[seniors] make up a growing portion of the global population, [and yet] the demographic is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination.”
McDonald’s invites senior couples to enjoy their golden years under the Golden Arches.
(TrendHunter.com) The Cryptide Sneaker has been designed by Stephan Henrich for Sintratec as a footwear solution that would provide wearers with an unexpectedly futuristic aesthetic that also doesn’t hold back…
Partnership between social platform and the Academy will put a fan on stage to present an award, along with other big prizes.
A devastating aspect of motor neuron disease (MND)–a neurodegenerative condition that deteriorates muscular nerve cells–is that it can take away the ability to speak. To help those living with MND maintain their personal expression, Dell Technologies and Intel, in partnership with the U.K.-based Motor Neurone Disease Association and Rolls-Royce, created a first-of-its-kind book that banks…
FX will be taking a fifth trip to Fargo. The network has ordered a fifth season of Noah Hawley’s Emmy-winning anthology series, inspired by the Coen Brothers’ 1996 film, it said today ahead of its presentation at the Television Critics Association’s virtual winter press tour. Top line Fargo’s fifth season will be set in 2019,…
There is no middle of the road when it comes to brands and high-profile executives navigating hot button issues. That’s a lesson marketers and professionals have been learning over the past few years. Consumers demand brand identities that speak to their political and cultural concerns, particularly on environmental issues, gender and sexuality, and matters of…
Twitter added new payment options to its Twitter Tips monetization feature. Tips now works with Barter by Flutterwave (Africa), Paga (Nigeria) and Paytm (India), and Twitter users can now add an Ethereum address, as well. A Twitter spokesperson said, “Like Twitter, digital currencies operate without global barriers. We’re excited to incorporate Ethereum, in addition to…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
