Feb
17
PacSun Dives Into the Metaverse to Hook Gen Z
Posted in: UncategorizedYouth apparel retailer PacSun has released what it calls a “metaverse experience” that includes virtual reality (VR), augmented reality (AR), livestreaming and a video game. It is part of the retailer’s Spring/Summer 2022 campaign, which features a Gen Z influencer, Emma Chamberlain. According to a statement, the campaign is “themed around looking toward the future…
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