Feb
18
How brands can go beyond February to celebrate Black culture
Posted in: UncategorizedGaining the trust of Black audiences cannot be a once-a-year priority.
Feb
18
Marketing Morsels: A Sweaty Old Spice Deepfake, High-Octane Skittles and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: What Is Madewell Made Of? Clothing brand Madewell and agency Yard NYC are launching the latest set of spots in their ongoing “What Are You Made Of?” campaign. This installment features “culinary creatives” Sohla El-Waylly, Padma…
Feb
18
Behind the business of selling ads on rideshare cars
Posted in: UncategorizedThe co-founder of Carvertise joins the Marketer’s Brief podcast to discuss ‘swarm events’ and why drivers are its ‘X-factor.’
Feb
18
Connected Ceiling Fan Devices – The Google Nest Ceiling Fan is a Smart Hub that Connects All Devices (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Google Nest Ceiling Fan is a smart hub designed to connect all devices in the modern smart home. Designed for Google’s collective of smart home devices, the Nest Ceiling Fan takes removes…
Feb
18
Oscars Will Require Covid Tests for All, Vaccines for Most
Posted in: UncategorizedVaccine mandates and P.C.R. tests for the event, set for March 27 in Los Angeles.
Feb
18
Gatorade Wants to ‘Fuel the Future’ by Giving Kids Better Access to Sports Programs
Posted in: UncategorizedPlaying sports can provide a wide variety of long-lasting benefits ranging from physical fitness to improved mental health and teamwork skills, but not every kid has the opportunity to become an athlete. PepsiCo’s Gatorade is addressing those inequalities by kicking off a multiyear initiative called Fuel Tomorrow to provide access to sports facilities and community…
Feb
18
Twitter Users Can Pin Up to 6 DMs to the Top of Their Inbox
Posted in: UncategorizedTwitter users can now pin up to six direct message conversations to the top of their inbox. The social network said in a Twitter Support tweet that the new capability is available via Android, iOS and the web. Keep your fave DM convos easily accessible by pinning them! You can now pin up to six…
Feb
18
Roku Hits 60 Million Active Accounts, but Supply Chain Struggles Slow Growth
Posted in: UncategorizedRoku maintained its dominance in the connected TV landscape to close out 2021, hitting 60.1 million active accounts in the fourth quarter. The connected TV platform added 3.7 million active accounts in the fourth quarter of 2021, up from the 1.3 million it added in the previous quarter. Roku added 8.9 million total accounts throughout…
Feb
18
PepsiCo looks to scale equality efforts through new business unit
Posted in: UncategorizedDerek Lewis is appointed president of newly established Multicultural Business and Equity Development Organization, which will use Pepsi’s scale to influence change among communities and trading partners.
Feb
18
As Interest in the Metaverse Grows, Here Are 5 Trends to Watch in 2022
Posted in: UncategorizedWith more interest than ever in the metaverse, brands from every category are eager to join in. But making that leap is best done with a sound, data-driven strategy to support decision-making. 2021 was the year when some of the metaverse trends started clearly pulling through, with data offering insights into digital identity preferences, spaces…
Feb
18
Twitter Diagrams Plays for NBA All-Star Weekend
Posted in: UncategorizedTwitter and the National Basketball Association huddled up on several projects for NBA All-Star Weekend Feb. 18 through 20. The social network said #NBATwitter conversation has been on the upswing this season, pointing to a 33% increase in NBA-related tweets on Christmas day, when five marquee matchups were nationally televised. Morgan State University and Howard…
Feb
17
How NFTs can actually benefit brands and agencies
Posted in: UncategorizedThere can be misunderstanding about NFTs and their benefits to a brand, but exciting new campaigns plus simple ways to get involved are overcoming those fears.
Feb
17
Harnessing the Power of Engagement in Mobile Gaming
Posted in: UncategorizedWith interactive entertainment core to what today’s consumers turn to for fun, mobile games offer brands what is most scarce in a fragmented media environment: attention. Marketers from Zynga and e.l.f. Beauty joined Adweek’s Elevate: Mobile Gaming event to talk about how they drove KPIs by leveraging the interactivity of mobile games. The changing face…
Feb
17
This Health Organization Slaps a Warning Sticker on the Sun
Posted in: UncategorizedSpending time in the sun can be a necessary part of a well-balanced life, but it’s not without its downsides. In countries where skin cancer rates are high, encouraging people to wear sunscreen is a top priority in prevention. In partnership with the League Against Cancer, Havas Peru has launched its “Solar Octagons” campaign in…
Feb
17
Bringing a Passionate PC-First Audience to Mobile
Posted in: UncategorizedRiot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary in 2019, the developer announced several new game genres, including its first foray into the mobile gaming space. At Adweek’s Elevate: The Future of Mobile Gaming summit, Riot’s global head of marketing for League of…
Feb
17
Amburr Farls & Andy Brown Named Partners In Cut+Run
Posted in: Uncategorized
adnews
Los Angeles EP Amburr Farls and Jogger Creative Director Andy Brown have been made partners in the company.
Feb
17
Martin Tolchin, Former Times Reporter and a Founder of The Hill, Dies at 93
Posted in: UncategorizedHe covered Congress for The Times in the 1970s and ’80s before leaving to head up a successful Capitol Hill newspaper.
Feb
17
HBO Max puts creative account in review
Posted in: UncategorizedSearch comes amid increased competition from rival streaming services.
Feb
17
FX Details ‘Radically Increased’ Content Output Following Global Brand Evolution
Posted in: UncategorizedIn the three years since FX was acquired by Disney as part of the Fox deal, “a major transformation” has taken place at the company, said FX chairman John Landgraf–and an even bigger one is unfolding now. “From here forward, you’re about the see the quality and volume of our output meaningfully accelerate,” Landgraf told…
Feb
17
“Mães Paralelas” reforça novo momento do cinema de Pedro Almodóvar
Posted in: Uncategorized
O tema da maternidade é um que atrai Pedro Almodóvar durante toda a carreira, mas para além da análise interior impressiona que histórias do tipo tenham ganhado tratamentos tão diferentes em seu cinema. Diretor também muito consciente da sua posição de autor, o espanhol manteve uma evolução constante de sua forma desde que estourou pela …
Leia “Mães Paralelas” reforça novo momento do cinema de Pedro Almodóvar na íntegra no B9.
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