After two years of accelerated ecommerce adoption, it’s safe to say that the retail consumer experience (CX) will continue to evolve at a blistering pace in 2022. But how will 2022 differ from the previous two years? In a word: complexity. At the height of the pandemic, when stores were closed and vaccines weren’t yet…
Campaign for CNA, one of the biggest language schools in Brazil, featuring characters made with modeling clay. The campaign reinforces CNA’s concept “Tamo Together” (we are together) in an irreverent and unpretentious way.
HP Presence creates a better way to experience more genuine collaboration through end-to-end solutions, so we feel more connected with each other—whether in the office or at home. Be in the room from any room.
A Pizza Hut lançou na última semana a sua primeira grande campanha de 2022, que também aposta num novo posicionamento para a marca. Batizado de “Deu vontade? Dá um Hut!”, a ação aposta num conceito de indulgência com os lanches da rede, num movimento muito similar ao feito pelo McDonald’s no país nos últimos meses. …
Leia “Deu vontade? Dá um Hut!”: Pizza Hut lança campanha com Paulo Vieira na íntegra no B9.
The Times was honored for coverage that revealed a plot behind the murder of the Haitian president and for investigations on the toll of America’s air war in the Middle East.
While #breastfeeding has been on the rise in Belgium, there is, unfortunately, still a huge taboo around public feeding. Elvie believes that all moms should be able to breastfeed or pump in public without fear or judgment. In comes the Elvie Breastfeeding Bench!
The first breastfeeding bench was placed ik Kortrijk during World Breastfeeding Week and was launched together with the #BreastPlaces map, to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian public to support this. One bench to prove a point, that women can actually breastfeed their kid anywhere they want.
The campaign got the attention it truly deserved and we’re undertaking future endeavors so that the most natural thing in the world will be looked at as thé most natural thing in the world. The city of Brussels already followed our lead and rolled out the #BreastPlaces map and intends to place a few breastfeeding benches across town in 2022.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. We have all heard of, and by now have felt the impact of, the Great Resignation. According to U.S. Bureau of Labor statistics, 5.9 million Americans quit their job in December,…
Norwegian supermarket chain Coop is to be exposed by a conspiracy theorist named Rob who wants to get to the truth behind the country’s co-operative. This campaign, from creative agency Anti, follows the investigation being led by the paranoid American who wants to know how it is possible for a shop to be owned by…
Celebrating Black lives should be part of daily life experiences in America, not something reserved for moments of tragedy. To spread that message, RPA copywriter Lauren Thomas created an art series and special merchandise collection in collaboration with her agency’s online store, RPAxGoods. “I wanted to create something that both Black people and allies could…
One recent winter day, grad student Joey Brown went on Twitter to express her love and joy for two yogurt brands. First, she tweeted, “@Chobani would love a sample of your most bold yogurts.” Several hours later, she wrote an ode to the frozen yogurt treat Yasso: “@yassofroyo is the only joy I have.” While…
(TrendHunter.com) The Twelve South BackPack is an aftermarket accessory for users of the new Apple iMac that would provide them with a way to enhance storage and keep essential components within reach of the desktop…
(TrendHunter.com) This Bang & Olufsen soundbar concept has been designed by Founder of the Working People Agency Andrey Dalakishvili as a piece of home audio equipment that would offer an elegant way to enjoy…
When Milwaukee Bucks forward Giannis Antetokounmpo walked down the tunnel at the National Basketball Association All-Star Game Sunday night, it marked the start of a brand partnership with WhatsApp. WhatsApp Antetokounmpo, WhatsApp’s first ever global partner, said in a statement, “Throughout my life, WhatsApp has kept me connected to my loved ones, my friends, my…
A hymn of joy to freedom of movement.
A home that welcomes you when the front door opens. A stove that cooks for you. Rosey from The Jetsons. These are the promises of smart home technology. But like the flying cars of that 1960s cartoon, they remain just that: promises. Sure, we have robot vacuums and voice assistants and doorbells controlled with an…
The Talladega Superspeedway in Alabama bills itself as “Nascar’s biggest and baddest track.” Opened in 1969, the 2,000-acre site contains stock car racing’s longest oval (2.66 miles) and an 80,000-seat grandstand. Thanks to a recent $50 million renovation, the complex now includes the new Paddock Club, which boasts hors d’oeuvres, a 41-foot video screen and…
Welcome to the newest buzzword flooding your feeds and tantalizing the industry, creating a sense of intrigue and raising a multitude of questions all at the same time. Say hello to the metaverse. Many of us are turning to articles and experts for help in understanding this new virtual reality, but one question pops out…
The late Stephen Sondheim offered a lesson from Little Red Riding Hood in his 1986 musical Into the Woods: “Nice is different than good.” When a pandemic’s worth of shutdowns, cancellations and staff shortages have been testing passengers’ patience, “nice” customer service can be as simple as not making someone’s life more difficult than it…
Marketing and media events to watch in the week ahead.
Literary novelists are struggling with whether, and how, to incorporate Covid into their fiction.
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