(TrendHunter.com) There’s no doubt that 2021 men’s fashion trends were particularly diverse and wide-ranging. It was a year marked equally by the launch of bespoke men’s jewelry brands and…
(TrendHunter.com) The 2021 new venture trends span a wide range of industries and consist of a variety of exciting tech innovations, business partnerships, and product launches. Blockchain-based casinos, VR therapy…
(TrendHunter.com) The 2022 auto trends are primarily influenced by global concerns over climate change and the increasing consumer expectation for highly integrated digital experiences – in the home, at work, while…
(TrendHunter.com) Eclectic and wide-ranging, the 2021 photography trends reflect the industry’s ongoing pursuit of innovation. Some company’s turned to photography’s past for inspiration, reviving…
(TrendHunter.com) All-in-one, modular, multifunctional and pet-friendly designs are among the top 2021 furniture trends, which speak to the changing needs of the home and office environment. The last few years have…
(TrendHunter.com) The 2022 luxury trends will continue to be influenced by a small but diverse range of quality-conscious brands seeking new ways to appeal to niche groups of wealthy consumers. As a result, decadence,…
(TrendHunter.com) The Hyundai EGG concept mini pickup truck has been designed by Alejandro Llisterri as a transportation solution for urbanites to choose when in search of a way to support their weekend warrior…
Also check out the sweet simplicity of Nature Nate’s new honey campaign.
The brewer seeks digital, hyperlocal marketing capabilities as it expands westward.
The statement follows a 60-day assessment conducted by the PR giant.
The pandemic has left many people remembering the loved ones they’ve lost throughout the years. For its latest campaign, Gatorade reminds us that those who make an impact while they’re here are never truly gone. The brand teamed up with the Los Angeles Rams receiver Robert Woods to launch a heartfelt spot based on his…
Eating fruit has many health benefits, especially when implemented as a regular part of a balanced diet. Though canned and cupped fruits are sometimes viewed by the general public as less healthy than fresh produce, they have been confirmed to retain vitamins in surprising amounts and have experienced a resurgence since the beginning of the…
Walgreens sales soar, VaynerMedia racks up another win and Upwork lures Instagram marketing exec.
A Disney anunciou nesta sexta-feira (7) que cancelou o lançamento nos cinemas de “Red: Crescer É Uma Fera”, novo filme da Pixar. Ao invés do circuito, a produção agora está prevista para sair diretamente no Disney+, sem cobranças adicionais dos assinantes, marcando a terceira ocasião consecutiva em que um longa-metragem do estúdio passa pelo processo. …
Leia Novo filme da Pixar, “Red: Crescer É Uma Fera” será lançado direto no Disney+ devido à pandemia na íntegra no B9.
“Zooming” into the new year just took on a whole new meaning as automotive giant Toyota brings a new level of speed–and culture–to the everyday driver. In an effort to integrate multicultural marketing to consumers across America, Toyota launched the “FasterClass” campaign based off of the brand’s new generation of affordable sports car, the GR86….
Nichole Barnes Marshall joined Pinterest as global head of inclusion and diversity, succeeding Tyi McCray, who left the company last June after less than one year in the role. Marshall had been chief diversity, equity and inclusion officer at Bath & Body Works, integrating DEI programs and efforts across the retail chain. At Pinterest, she…
A well-known figure in the ad world is leaving the connected TV business he helped develop.
The French privacy watchdog Commission Nationale Informatique & Libert?s (CNIL) says it will fine Google $170.4 million (150 million euros) and Facebook $68.2 million (60 million euros) for breaching EU privacy legislations. Top line The announcement comes following CNIL investigations on how Google and Facebook sites display buttons allowing users to immediately accept cookies. The…
I’m Ad Age Editor Jeanine Poggi, kicking off our countdown to Super Bowl LVI. In the weeks leading up to the game, which will, as of now, air on NBC on Feb. 13, Ad Age will bring you breaking news, analysis and first looks at the high stakes big game commercials—all in our Super Bowl newsletters. Sign up right here to get them in your email.
Google is the latest high-profile brand expected to return to the Super Bowl. After sitting out of the game last year, the tech giant is poised to make its return. Google pulled at the heartstrings in its last Super Bowl go in 2020, with a spot starring an elderly man trying not to forget his deceased wife. The poignant commercial, titled “Loretta,” promoted Google’s search functionality and virtual assistant.
Google is one of 17 brands so far expected to air commercials in Super Bowl 2022. Other Super Bowl advertisers include stalwarts like Squarespace, TurboTax, WeatherTech, Avocados From Mexico and Pringles.
On Friday, Frito-Lay announced its plan to return to the Super Bowl with an ad for Flamin’ Hot featuring both Cheetos Flamin’ Hot Crunchy and the new Doritos Flamin’ Hot Cool Ranch. The commercial is set to include an undisclosed “celeb superstar,” Ad Age’s Jon Springer reports.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.
Cryptocurrency brands will make their first foray into the game, with Crypto.com and FTX both announcing plans to air commercials. This comes as the crypto marketplace heats up and companies look to educate consumers on the technology.
We are now placing bets on which brand will be the first to create a Super Bowl-themed NFT.
Get the latest Ad Age Super Bowl 2022 news here.
Mars Wrigley will sit out of the Super Bowl for the first time in 12 years. The candy marketer does not plan to advertise brands such as M&M’s, Skittles or Snickers during next month’s game, Ad Age’s Jessica Wohl reports. Since 2010, one or more of the three major candy brands had an in-game Super Bowl ad.
Last year, Mars featured its M&M’s brand in the game with a commercial starring Dan Levy. And of course we can’t forget the iconic Snickers commercial from 2010 starring Betty White. In the wake of the actress’ death, Ad Age’s Keira Wingate took a look back at the famed Super Bowl commercial.
You can watch Mars Wrigley’s prior Super Bowl ads in our voluminous, searchable Super Bowl Ad Archive.
Another high-profile brand sitting out of the game is Tide. The Procter & Gamble brand aired an ad in the game the last two years and had been in the Super Bowl four out of the last five years.
??It remains to be seen if the absence of these two brands will set the stage for a repeat of last year’s trend, which saw the likes of Budweiser, Coke and Pepsi sitting on the sidelines, making room for an unprecedented amount of first-time advertisers.
Thus far the only newcomers confirmed to air spots in the game are Crypto.com, FTX and Rakuten.
RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl.
It seems 2021 will also be repeated in another way: COVID contingency plans continue to be a necessity both for advertisers and the NFL. According to multiple reports, the league is preparing in case COVID restrictions impede the game from taking place at SoFi Stadium in Inglewood, California, which is the current plan. The NFL is said to be exploring other possible venues. But on Thursday, Inglewood Mayor James Butts said the Super Bowl will be played in the city as planned.
Lastly, to get your tastebuds fired up for the Big Game, ESPN just debuted “Postseasoning,” a custom spice mix to top off tailgating favorites including brisket, mac and cheese and, questionably, cereal, Ad Age’s Parker Herren reports.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
