I am a 20-year veteran of the marketing communications industry, with a career-long focus on helping to elevate social and environmental issues. Since resigning from my role as executive vice president at Edelman in 2015, I have continued to collaborate with large agencies but watched with an increasing sense of unease as the problems that…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intersection CMO Esther Raphael reflects on a recent team event and shares her takeaways for a new standard of hybrid work. A few weeks ago, we gathered the senior leadership…
Social giant eases its policies around crypto marketers to allow more companies to promote products and services in the space.
Depois de ser recriada em uma versão LEGO, a casa de “Esqueceram de Mim” estará disponível de verdade pelo Airbnb. A plataforma criou uma ação especial que está disponibilizando a casa original onde aconteceram as gravações do filme para o público. Localizada em Winnetka (Illinois), a casa foi decorada de forma a recriar os cenários …
Leia A casa de “Esqueceram de Mim” está disponível no Airbnb na íntegra no B9.
Na terça-feira (30), a Federação Mexicana de Futebol apresentou oficialmente a nova identidade visual do escudo da seleção de futebol do México, que será visto nas camisas com patrocínio da Adidas na Copa do Mundo 2022, no Catar. Com o slogan “#HechoDeLosMexicanos” ou “Feito de Mexicanos”, a proposta foi reconhecer a história da equipe e projetá-la …
Leia Seleção do México revela novo escudo para a Copa de 2022 e resgata “patrimônios” do país na íntegra no B9.
New Twitter CEO Parag Agrawal has a tough task ahead of him if the latest projections by eMarketer come to fruition. The research outfit sees monthly users in the U.S. peaking this year, at 56.4 million, before starting a slow decline. eMarketer said Twitter saw a 4.1% spike in U.S. users in 2020, to 56…
Though many holiday traditions tend to differ among various cultures and regions, few are as universal as the stress that children share over the rumored existence of “Naughty and Nice” lists. This idea that a tiny misdeed could potentially stand in the way of receiving presents from Santa is a long-standing fear that transcends time,…
Almost a year after Steve Mandala exited Univision, the ad sales chief is returning to Spanish-language U.S. media. Mandala has joined Estrella Media as chief revenue and local media officer, starting his role today, the company said. “We are excited to have Steve join Estrella Media to help accelerate our transformation in super-serving our consumers…
Web 3.0 will alter every aspect of how we work, buy and sell, communicate, entertain—even the very concept of ownership, writes MediaLink’s Michael Kassan.
Plaintiffs pledge to amend the complaint.
A empresa de veículos autônomos Nuro e a 7-Eleven iniciaram nesta quarta-feira (1) na Califórnia um novo serviço de delivery a partir dos carros da primeira. De acordo com o The Verge, a ideia é que consumidores recebam compras da rede de lojas de conveniência de modelos no formato do Toyota Prius, que entregaria os …
Leia Começaram a usar carros autônomos para delivery na Califórnia na íntegra no B9.
Na última semana, a cantora Jojo Todynho fez um desabafo que viralizou nas redes sociais sobre “amigos que amam abraçar, mas esquecem o desodorante”. Pegando o gancho, Rexona criou o DispersaOdor, o primeiro despertador que promete lembrar às pessoas de usar desodorante. Com sete frases de alarme gravadas na voz de Jojo Todynho, o despertador, …
Leia “DispersaOdor”: Rexona cria despertador que lembra às pessoas de usar desodorante na íntegra no B9.
Protect the elephants from extinction. In the last 100 years 93% of all elephants have been killed. Without the protection of national parks, at the current rate of killing, elephants will be extinct by 2030. To save the wild animals in Africa we need to act now before the most well known animals will go extinct. Therefore we need National park rescue to protect them from poachers.
Voice assistants are helpful, caring, amiable, obedient – and female. Centuries of structural inequality are being reproduced into the world of artificial intelligence. We strongly believe that the tech-industry has a shared responsibility to work against this tendency.
This social experiment proved we’ve taught our kids to share. Our hope is that this pride provokes adults to remember their own lessons.
As Havas Media Group (HMG) grows, it is expanding its leadership team and has appointed Sarah Ivey as its new North America chief strategy officer. Ivey will succeed the group’s former strategy lead, Meghan Grant, who filled the role for less than a year before ascending last month to president of HMG U.S. and North…
Meta global head of safety Antigone Davis revealed in an op-ed in The Telegraph last month that end-to-end encryption across Messenger and Instagram DMs would be delayed until sometime in 2023, and she provided more color in a Newsroom post Wednesday. In her op-ed, Davis cited concerns from child safety advocates that the move to…
New homeowners already have a lot to consider when it comes to protecting their homes from certain threats. In its latest spot, Geico addresses one particular threat that may have flown under the radar: a swarm of adorably angry birds. Geico and The Martin Agency teamed up with Angry Birds, Rovio Entertainment’s prized game franchise,…
Buy now, pay later (BNPL) companies that offer interest-free payments on big-ticket purchases have seen an increase in popularity since the beginning of the Covid-19 pandemic as millennial and Gen Z consumers use them as an alternative to credit cards when shopping online. New data from BNPL platform Klarna shows growth has only spiked during…
The beer brand and agency Fast Horse collaborate on limited-edition gift box.
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