Today’s marketers expect more from their media agencies and care less about buying clout, according to a new report by global digital agency Kepler, produced in partnership with research company Vanson Bourne. The Media Investment Evolved report includes data sourced from 150 senior marketers at companies with at least $5 billion in annual revenue across…
Peloton has been caught in the sadness and shock experienced by fans of the Sex and the City franchise as word of the death of–spoiler alert!–Mr. Big after using the company’s exercise machine in the first episode of the HBO series reboot. Peloton did not respond to Adweek’s questions about its ancillary role in the…
The CEO of Pernod Ricard North America and her top marketer share tips for getting along in the C-suite.
Instacart president Carolyn Everson is leaving the delivery platform at the end of 2021 after just four months on the job. Everson shared the news on Facebook, the platform where she headed up global advertising for a decade. In her post, Everson said she and CEO Fidji Simo “both agreed that this was the best…
One of the most famous episodes of I Love Lucy features Lucille Ball working at a candy factory, where she tries to cover for her failure to keep up by shoving sweets in her mouth. Now, the legendary actress is getting her own chocolate bar from Los Angeles-based chocolatier Compartes to celebrate the release of…
In another case of antitrust movement against Big Tech, Amazon was fined approximately $1.3 billion on Thursday by Italy’s competition regulator, the Autorit? Garante della Concorrenza e del Mercato (AGCM). The firm is accused of breaking antitrust laws by favoring its third-party sellers that use Amazon’s delivery and logistics services. After Congress began updating the…
“What do consumers want?” That’s the question marketers have built their careers on figuring out. In today’s digital world, as privacy concerns mount, it’s become even more difficult to answer. How much information are customers willing to share? What do they expect in return? At Adweek’s Spotlight: Viant event, a panel of marketers from Adweek,…
Peloton gets bad PR from ‘Sex and the City’ reboot and Chanel’s advent calendar is a dud—plus, a record-breaking pot brownie.
Instacart sends email to brands citing divergence of expectations.
Com a profusão de séries infantis no formato liderando os rankings de mais assistidos e a noção crescente do mercado de que o futuro do streaming é mesmo a novela, faz algum sentido que parte dos filmes voltados para essas plataformas comecem a manter em voga alguns dos impulsos do gênero para prosperar entre os …
Leia “Imperdoável” é novela das nove condensada em um filme de 2 horas na íntegra no B9.
A Disney anunciou nesta sexta-feira (10) que “Eternos” será lançado no Disney+ no próximo dia 12 de janeiro. Além de encerrar um mistério pendente em torno da distribuição do filme, a data estabelece uma duração de 69 dias de exclusividade da produção no circuito de cinemas, com o longa dirigido por Chloé Zhao estando em …
Leia “Eternos” chega ao Disney+ apenas 69 dias depois do lançamento nos cinemas na íntegra no B9.
Air Canada is embracing the magic of the season with a new spot that shares a message of togetherness for the first holiday many Canadians will spend together in two years. Just like so many of us that have been apart, feeling like we have been living in a bubble, the video shows a story of two people who are separated by their glass snow globe.
In an industry where the word “creativity” is applied somewhat vaguely to every job title and advertisement, creative agency Code and Theory has a pretty practical definition for it. “Creativity is the discipline of solving problems,” CEO Dan Gardner told Adweek. “That’s what we do. Every new business pitch starts with that on the first…
Peloton gets bad PR from ‘Sex and the City’ reboot and Chanel’s advent calendar is a dud—plus, a record-breaking pot brownie.
Seemingly strange creatures chill out at an Airbnb rental in a spot with the tagline “Strangers aren’t that strange.”
Much social good has been accomplished during the pandemic, but more can be done. Here are social campaign predictions for 2022 from top creative executives.
Reddit allows users to add social links to their profiles so that other Reddit users can easily find them on other platforms. Redditors also have the option to remove the social links they’ve shared from their profiles. For instance, if someone makes their Twitter account private, they may want to remove the link to their…
Clubhouse users have the option to follow the Topics they’re interested in, and they can display those Topics on their profiles. When a user follows a Topic, the Clubhouse application will automatically turn on notifications for that Topic so that the user will be notified about rooms related to it. Users can manage their notifications…
Meta’s Facebook and Instagram applications each rolled out features designed to help people reflect on the meaningful moments they shared with friends and family over the course of 2021. Facebook users will begin seeing their personalized Year Together cards in their feeds, with content on the card populated based on three pillars: culture, feelings and…
Bookmark this page to keep up with every spot as it is confirmed, complete with details of the agencies, creative and where it will run in the game.
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