Hasta La Creative!

A gente já reportou aqui sobre como o blockchain se tornou uma ferramenta promissora a clubes de futebol para aprofundar a relação com os fãs, mas o esporte não é o único que encontra um jeito criativo de aproveitar a tecnologia a seu favor. Para além das grandes ligas e times do futebol e da …

Leia ? Com ajuda do blockchain, Fórmula 1 leva para os games a emoção das corridas na íntegra no B9.

Mariah Carey used Pinterest’s recently introduced Takes feature to share her holiday home d?cor with Pinners. Carey used an Idea Pin to share how she went big for Christmas this year, with four trees and handmade butterfly ornaments, and she asks people watching her video to share their holiday home d?cor, planning to respond to…

The holidays can be idyllic, offering moments of serenity spent with loved ones in cozy environments. That is the dream sold by many advertisements, but there is another side to the holidays. Fights with family members, passive-aggressive behavior from relatives and surprising levels of judgment from people you only see once a year are also…

A new professional football league is on the way in 2022–the USFL–and NBC Sports has struck a deal to air its regular and postseason games beginning next April. Top line NBC Sports is set to present 21 USFL games across NBC (which will have eight games), USA Network (nine games) and streamer Peacock (four games)….

Para marcar a chegada do 5G nas redes móveis no país, a Vivo lança nesta quarta-feira, 15/12, uma campanha que destaca as novas aplicações dessa revolução tecnológica. Com um olhar sobre diversos segmentos, que vão desde a educação até o agronegócio, passando pela medicina e entretenimento, a marca busca inspirar um futuro possível onde as …

Leia Campanha da Vivo ressalta a revolução digital do 5G na íntegra no B9.

Não é recente o interesse de Kevin Durant, astro da NBA, pelas moedas digitais. A novidade é que Durant, sua empresa de capital de risco Thirty Five Ventures e sua rede de mídia Boardroom anunciaram uma parceria estratégica com a plataforma de criptomoedas Coinbase. A Coinbase está lançando um anúncio de boas-vindas ao ex-MVP da NBA …

Leia Kevin Durant anuncia parceria com a plataforma de criptomoedas Coinbase na íntegra no B9.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky shares the strategy behind the company’s most recent tech initiative. Below, in his own words, he cautions against investing in AI just because you can. The…

Nike is laying a stake in the metaverse with the acquisition of virtual-sneaker seller RTFKT. The athletic-wear giant said this week it had purchased the startup for an undisclosed amount as it becomes the latest brand to attempt to grow its presence in the metaverse, a shared virtual space populated by digital avatars. Founded in…

The Centers for Disease Control and Prevention teamed up with multicultural agency Sensis on a campaign to sway vaccine-hesitant multicultural Generation Z and millennials, with a special emphasis on Black populations. The campaign was spurred by research showing that many of the people in these groups are gearing up for holiday travel and fed up…